Discover Benelux | Food & Drink | A Taste of the Netherlands
company was founded as far back as the 1930s, so we have been in the confectionery business for more than 85 years. We have all that experience which has been passed on through the generations to help our clients develop toppings for their new products, and test which colours, flavours, textures and aromas would be ideal. I always tell people that we are, in a sense, a company without a product of their own, because the single most important way in which we can stand out from the crowd and distinguish ourselves is by helping our clients to develop a winning new product for their customers. We need to make sure our toppings are the cherry on their cake, so to speak.”
and asks them to develop a suitable topping, they will usually start with a brainstorming session and a few tests at the Alldra laboratories. After some more trials, Alldra will produce a first sample, which will then be tested by the client at their own facilities. “Most times, the client will ask us to fine-tune the product a number of times before we have found the perfect topping.” As well as the look, taste and smell of their toppings, Alldra also advise their clients on how particular colours or textures will react to the new product they are combined with. “This is important to make sure the toppings will actually stick to the product and not lose their colour for instance,” Coen explains.
The perfect topping
If a client approaches the Alldra team with a new concept for a new product
In recent years, Alldra have also started to focus on using natural ingredients and
phasing out E numbers. “We need to deliver constant excellence in service and quality, not only for our customers but also for the consumer,” Coen explains. “Our commitment to producing an eco-friendly product is an important part of this. This is why we have also stepped up the use of organic sugar for our products. But don’t worry, we will make sure that our toppings will always look festive, bright and delicious,” he smiles, “and that we will keep turning them out in all the colours of the rainbow.” Web: www.alldra.nl/en
Issue 50 | February 2018 | 27
Promoting Belgium, The Netherlands and Luxembourg.