Discover Benelux | Dutch Design Profile | Scotch & Soda
A global brand
Scotch & Soda DNA, every branch is unique. “We like to draw on the heritage of the destination whenever we can. A local architectural quirk is a gift to us. We’ll always embrace them in our bespoke store designs,” says Kakembo. Store hosts and stylists are there to give customers advice rather than trying to sell clothes.
You will find a Scotch & Soda in every place within the world that you would expect a global brand to be, and the expansion is rapid. However, do not expect generic stores. While they share the same
Kakembo: “What trend forecasters are talking about now is this move towards small, boutique-style individual stores. That is what we’ve always done.” This is
store dedicated to the label’s denim line. Called The Blauw Kitchen, it is located in the trendy De Pijp neighbourhood. “It’s a really intimate and personal place. It’s our take on how we would like to see denim presented,” says Kakembo.
unsurprising, as Scotch & Soda has always been ahead of the curve, unafraid to stand out from the crowd. “If you think of fashion as an archipelago, with each island consisting of brands such as luxury French or Italian, or American sportswear, Scotch & Soda can’t be placed on one of those islands. We are on our own individual island,” concludes Kakembo. www.scotch-soda.com
Issue 50 | February 2018 | 11
Promoting Belgium, The Netherlands and Luxembourg.