Discover Benelux | Dutch Design | Made in the Netherlands
'The award-winning natural tanning spray for him and her'
Tanning on a haute couture level PHOTOS: MARC INBANE
MARC INBANE has become a prominent player in the field of (tanning) cosmetics. From providing celebrities with a natural glow to offering backstage support at large fashion houses, the brand has won some impressive awards. The products are now sold in 35 countries, while the Dutch company is celebrating its fifth anniversary this year. We speak with Bart Engel, founder of MARC INBANE.
KLM co-founder of success MARC INBANE After missing their flight at Amsterdam Schiphol Airport, Ingo, Bart and Nele were waiting for their next flight. To make time more pleasant, they watched all the passers-by while enjoying a drink. They noticed the appearance and posture of the departing and returning passengers. The returning passengers looked radiant, tanned and healthy, unlike the passengers who still had to depart. Due to the busy, hectic lives and the limited hours of sun in the Netherlands it is difficult to achieve and maintain the holiday glow in a healthy way. And if the sun is shining, you have to deal with harmful UV rays. With on the one hand the limited harmful hours of sun and on the other hand the healthy appearance of the returning
passengers in mind, the idea of a Natural Tanning Spray arose. A healthy and safe way to enjoy a natural holiday tan throughout the year. INgo, BArt and NEle combined their names and soon MARC INBANE was born!
What is your biggest challenge? “Our biggest challenge is the consumers’ tanning experience of the past. To take away this ‘(orange) trauma’, you must really try our products to experience how special the results of luxury tanning products can be.”
What is the success of MARC INBANE? “I think that, in addition to hard work, one of the most important ingredients is talent. Both the product and the people you work with must have talent. This is no different in sports. Without talent you can train and work so hard, but you will never reach the highest stage. Talent in combination with discipline, positivity and enthusiasm can create something very beautiful.”
ble for all skin types and can be used on the entire body. The tanning spray dries quickly and doesn’t give streaks or stains. It provides a healthy, natural and evenly tanned skin (for up to seven days) without harmful UV rays from the sun or a sunbed. Because the tanning spray adapts with your own skin type, it is indistinguishable from a real vacation tan.”
Who would you like to work with or what are you the most proud of? “I cannot describe that in one sentence. The entire team, the partners we work with, the awards that we have received and the reactions we get. Like the mail from a man who has vitiligo and feels more confident now he uses our tanning spray. If I had the chance to personally offer our natural tanning spray to someone, it would definitely be President + FR Donald Trump.” PO EE
W BRU DER SH
What makes your natural tanning spray so unique? “The luxury product is enriched with natural, nourishing and pure ingredients including erythrulose, aloe vera and ginkgo. It’s for home use, easy to apply, is suita-
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Issue 48 | December 2017 | 29
Promoting Belgium, The Netherlands and Luxembourg.