Discover Benelux | Dutch Design | Made in the Netherlands
Handmade timelessness TEXT: CHARLOTTE VAN HEK | PHOTOS: BY-LIN
There are various elements that hallmark the handmade bags and accessories from label By-Lin: alongside the unique, nature-inspired designs, it is the exclusive use of high-quality and natural materials that defines the Dutch brand. Timeless, for life, and classic: the bags and accessories by the hand of By-Lin are many things. Operating from Bali but selling in all corners of the world, By-Lin was founded and is helmed by Linde van der Poel, who has made the unique tulip design her signature. “All of my designs are based on mother nature,” Linde begins. “I don’t follow trends or make bags that are just for one season: A By-Lin bag is for life.” By-Lin exclusively produces from its own factory on Bali. All bags and accessories are made from the best-quality fabrics and leather (originating from Java and vegetable tanned) and are handmade by craftsmen from A to Z. “It takes about a year of training before someone can fully make a By-Lin bag,” Linde smiles.
All bags made in Bali are sent to the distribution centre in the Netherlands, which then sends them to dealers all over the world. Among the sellers are highfashion boutiques, well-known warehouses, and important Dutch institutions such as Schiphol Airport and the Rijksmuseum in Amsterdam. By-Lin’s designs have been exhibited all over the world: recently the label made its name at the Bagism exhibition in Shanghai, where the most iconic and exclusive bags in the world are on display – By-Lin was the only Dutch label present.
Tulip keychain, she and her team have constantly been developing their production process and capacity. A worldwide expansion of the dealer network is on the itinerary. “It was – and remains – quite a challenge to meet the growing demand for our designs,” Linde concludes. “Yet the pleasure I get from seeing happy customers with my handmade and madewith-love designs, is fantastic.”
Coming from a truly entrepreneurial family, the move to start her own company came naturally to Linde. She graduated from the ArtEZ Art Academy, after which she began travelling the world and eventually settled in Bali. “I have been living in Bali for 15 years now, in my opinion it is one of the most beautiful islands in the world,” she enthuses. “The stunning nature gives me great inspiration every single day.” Since Linde designed the immense popular Tulip-by-Lin® bag and the My Little
Web: www.by-lin.com www.by-lin-online.com
Issue 47 | November 2017 | 27
Promoting Belgium, The Netherlands and Luxembourg.