Discover Benelux | Dutch Design | Made in the Netherlands
‘Revolutionary ideas and innovative solutions for the future’ Last month saw design aficionados from across the globe flock to the city of Eindhoven for the annual Dutch Design Week (DDW). Taking place between Saturday 21 - Sunday 29 October the coveted event’s 16th edition had the theme ‘Stretch’, in order to encourage both exhibitors and attendees to ‘stretch themselves’ and break out of their comfort zone.
Dutch Design Foundation “Today’s world is complex and poses enormous challenges. Designers have revolutionary ideas and innovative solutions for the future. Sometimes inspiring, sometimes confrontational. In this sense, Dutch design is yoga for the brain. Stretching exercises for people who don’t want to get stuck in their ways,” says Martijn Paulen, director of the Dutch Design Foundation.
Improving the world DDW’s 2017 lineup was as diverse as always, boasting more than 600 exhibitions, presentations, lectures and network meetings. Aside from the regular features, a significant part of the programme was reserved for ideas and innovations to improve the world.
Dora Kloppenburg - Backpack.
New trends The programme highlighted multiple trends including the influence of digitalisation and robotisation of our society, social issues and the circular economy, not to mention the resurgence of crafts and the rediscovery of old manufacturing methods or the development of innovative new applications for them.
DDW Music Lab.
To find out more about Dutch Design Week visit; www.ddw.nl
Adriaan G. de Groot Micromodularity.
Issue 47 | November 2017 | 19
Promoting Belgium, The Netherlands and Luxembourg.