Discover Benelux | Education | Top Schools Guide
Photo: Anefore & Studio 101
Masters of the hospitality world TEXT: MARTIN PILKINGTON | PHOTOS: BBI
BBI’s alumni can be found in senior positions in major hotels and hotel brands across the globe. Over the last quarter of a century, the global hospitality and tourism business has evolved regarding managerial professionalism. Given the industry employs an estimated nine per cent of the world’s population and continues to attract major investment, that evolution is perhaps not surprising. Students at the Luxembourg and Belgian campuses of BBI, an elite provider of higher education in this field, study to play their part in the continuing development of the sector. “The hospitality industry has moved on from mom-and-pop hotels and tour 54 | Issue 41 | May 2017
operators to a far more professional approach,” explains Hans de Meyer, director of marketing and business development at BBI’s Luxembourg base. “When you look at how big brands like Marriott and Accor continue expanding, you realise they need highly trained and competent managers with the proven skills and industry-relevant capacities to achieve what owners and investors want. Teaching those skills is what we do at BBI.”
A family atmosphere A significant factor differentiating BBI from many other university-level providers of training in the sector is its size: “We’re a small school by choice and for a reason,” continues de Meyer. “It allows
us to retain a personal approach to students. Every teacher knows every student by name, even those they don’t teach, which creates something akin to a family atmosphere. Having close student-tutor relationships means we can coach and mentor them to meet specific needs and develop their individual skill sets.” The school draws its diploma, bachelors and masters degree students from all over the world, with more than 30 different nationalities represented currently in the student body. All teaching is in English, the world’s business language, but the mindset is decidedly international: “It’s important to have a diverse mix of students from different parts of the world as in their future careers they’ll work with colleagues
Promoting Belgium, The Netherlands and Luxembourg.