Discover Benelux | Food & drink | A Taste of Belgium
It is the small things that make the difference TEXT: SOFIE COUWENBERGH | PHOTOS: ELITE PORTION PACK BELGIUM
We all know the delicious cookies we get when we order a hot drink in Belgium, the handy sugar sticks that hold just enough sweetness for one consumption and the little milk cups that allow us to make our favourite coffee in a hotel room. But did you know these all come from the same company, Elite Portion Pack Belgium? “Most people know us from the Belgian chocolates and biscuits you get when ordering a coffee, but we do so much more,” says Peter-Jan Lucas, the company’s commercial director in Benelux. Elite Portion Pack Belgium is part of the Portion Pack Europe group and the larger SüdZucker group. It is also a partner company of the well-known Tiense Suiker brand. “We offer professionals in the food service industry, such as coffee roasters, hotels, but also hospitals, a diverse range of por-
tion packs produced under the highest quality norms,” says Lucas, adding that it is the company’s goal to help create that perfect serving or breakfast moment. Because of their size, portion packs are used only once, by one person and in their entirety which makes them a hygienic solution that helps prevent food spilling for businesses like hotels, restaurants, hospital kitchens and air flight catering, who otherwise might have to throw away whole jars at the end of the day. They also make it easy to set and later clean up the table, as well as offering a wide variety in tastes and products. Lastly, portion packs support brand recognition thanks to their clear design. That goes for Elite Portion Pack’s own products, such as honey and chocolate, with a new range of dried fruits, nuts and snacks starting in 2017, as well as all the packaging the company develops for its
customers. “Packaging with customers’ own private label brand is our specialty,” Lucas proudly states. “Our expertise and specialised machine park ensure that we can make portion packs for any kind of business, in any quantity, with the desired label.” This flexibility leads to innovative products, such as a uniquely packaged Leonidas praline and a sealed off plastic spoon with a heart of honey - just the right amount for one cup of tea. Other well-known brands Elite Portion Pack Belgium packages and distributes for are Canderel, GuyLian and Delacre. It is the small things that create great moments, whether at the breakfast table or during your coffee break. Elite Portion Pack Belgium makes these moments count. www.portionpack.be Issue 38 | February 2017 | 57
Promoting Belgium, The Netherlands and Luxembourg.