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Discover Benelux  |  Food & drink  |  A Taste of Belgium

Sweet fruitiness TEXT: CHARLOTTE VAN HEK  |  PHOTOS: CONFIDAS

The luxury of pure fruit, with just that bit of extra deliciousness: Confidas has been the only true producer of the famous Pâtes de Fruits in Belgium for almost 35 years.

Confidas’ Pâtes de Fruits is more than 50 per cent, between 60 and 70 per cent or up to 80 per cent of the total composition. This is reflected in the final colour of the Pâtes de Fruits.”

Would you like strawberry, lemon, orange, apricot, or blackcurrant? Do you prefer them in fruit shapes, blocks, eggs, bars, pastilles, bells, or hearts? It is in these (and more) flavours and forms that Confidas has produced the famous Pâtes de Fruits since 1982.

As well as being the market leader in Belgium, Confidas exports approximately 70 to 80 per cent of its produce: a universal success proving that Confidas knows like no other how to satisfy the taste of the international market. “Our innovative policy has made us a progressive player for quite some time,” Aelterman asserts. “We know our customers, know what they want, and have been providing new products to meet their demands for a long time.”

Pâtes de Fruits are composed of fruit pulp, sugar, and apple pectin, and are based on real fruit. The result is a completely natural, high-quality and tasteful product. The sweets do not contain any preservatives or colorants – so their bold colour and sweet taste are truly the products of pure fruit. “The strict, French legislation requires that all real Pâtes de Fruits should contain at least 50 per cent fruit after cooking them,” explains Luc Aelterman, director at Confidas. “Depending on the recipe, the percentage of fruit in

cus, alongside our flexibility and a product of the highest possible quality, is the reason that the Confidas products are loved by so many.” For more information, please visit: www.confidas.com

Confidas’ innovative policy is embodied by the fact that their Pâtes de Fruits can be completely customised according to a customer’s wish. New recipes are often created on request, and in some cases customised forms are specially made. “I guess that is one of the reasons that Confidas has been loved for over 30 years,” Aelterman enthuses. “Our customer foIssue 38  |  February 2017  |  55

Profile for Scan Client Publishing

Discover Benelux, Issue 38, February 2017  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux, Issue 38, February 2017  

Promoting Belgium, The Netherlands and Luxembourg.