Discover Benelux | East of the Netherlands | Drenthe Highlights
Using modern technologies goes hand in hand with Goedewaagen’s honouring of traditional craftsmanship. A breakthrough was the live 3D scanning of a real cow to replicate the very own ‘house cow’ of global dairy industry player Koepon Holding. “There were many cow specialists present at that process,” Kooi laughs. “But in the end, we managed to create a beautiful lifelike artwork of their best cow.” Besides the famous Blue Delft earthenware, Royal Goedewaagen is the proud maker of Gouds Plateel, high gloss finished stoneware combining industrial design and handcraftsmanship in Art Nouveau and Art Deco styles. Gouds Plateel collections are created in limited editions of 999 pieces and are mainly handpainted. Each piece is numbered, signed by the master painter and accompanied by a numbered Certificate of Authenticity.
Maker of memories Throughout the centuries, Royal Goedewaagen has been shifting its focus from retail to business-to-business, with the famous and beautifully detailed Blue Delft
Van Aartsen awards the UN Peace Palace miniature to Ban Ki-Moon.
miniatures serving as unique and loved business gifts. “A miniature can embody perfectly what a business stands for,” Kooi asserts. “Miniatures are the perfect way for businesses to tell a story to their customers. They create memories.” The first Blue Delft miniature of a historic building was made in 1932. Since then, more than 400 Blue Delft miniatures have been made for different customers worldwide. Renowned are Goedewaagen’s handpainted miniature KLM houses, given away by the Dutch airline since 1952. The miniatures, of which a couple of hundred thousand were manufactured each year, became world-famous, turning into real collector items. More memories were created in the form of the 86,000 houses that were made for Heineken, and which are currently travelling the world. One of Goedewaagen’s biggest clients is Holland America Line. Every time it dedicates a new ship, it commissions Royal Goedewaagen to create a unique piece for attendees, ranging from tiles, to plates, to vases.
The restoration of the Rijksmuseum’s tiles.
One of Goedewaagen’s most recent projects is a miniature replica of the 1913-founded Peace Palace in The Hague, one of the most important United Nations institutions outside New York. “All 300 hand-painted miniatures are numbered and were given to high officials around the world, including former Secretary-General Ban Ki-moon,” Kooi enthuses. “In that way, our miniatures are like business cards. We never really know where they might end up, but they say a lot about us.”
Passion makes perfect One can hardly think of a shape which cannot be crafted in the beauty of ceramics. “Ceramics have no limits,” Kooi smiles. “Our way of combining authentic craftsmanship with modern techniques creates endless possibilities in shaping, manufacturing and applying ceramics. The continuing factor? Each item is crafted expertly and with a love for the profession. Our people are pure craftsmen, with the love of ceramics running through their veins.” www.goedewaagen.nl
Koepon Koe, first 3D-scanned cow.
Miniature of the NACO-house, City Renovation Amsterdam.
Issue 38 | February 2017 | 31
Promoting Belgium, The Netherlands and Luxembourg.