Discover Benelux| | Top Rotterdam | KopPlanning van ZuidinHighlights Discover Benelux | Events Meeting & Event Flanders
New Balls Please
Planning is everything Unforgettable events do not just happen, they require a whole lot of planning - sometimes weeks, months or even years in advance. Whatever it is you are organising, your event needs to communicate who you are as a brand, and once you have decided on the message you would like to get across, any questions you have on location, themes, decorations et cetera should be easier to answer. It is also important to ask yourself what the main purpose of your event is. Is it to launch a new product, or perhaps to increase brand awareness or develop customer loyalty? The answer to this question will affect many of the decisions you make. As well as obvious initial considerations such as budget, remember to make timings a priority too. Ensure there are no other important events being organised by your competitors at a similar time, and think about who will be attending your event. Is there a particular time of
year when people will be less likely to attend?
Spread the word Once you have your event in the diary, it is fundamental to develop your marketing plan. Think about why people will be attracted to your event and do not forget the importance of social media. Twitter and Instagram hashtags are a great way to generate buzz, so try to set up a unique hashtag in advance. Depending on the eventâ€™s size, you may want to have a dedicated social media team.
Lead by example When it comes to the big day, one of the key things to remember is to relax and to always have a contingency plan. Organising an event can be highly stressful, which is why knowing your event is in the capable hands of a highly experienced event planner is a lifesaver. As well as benefitting from their experience and creativity, it means you will be able to enjoy the big moment without stress. If you are having fun, there is a high chance your guests will too.
Look out for these Flanders-based companies to ensure your event is unforgettable: Fast Forward Located in the Ghent, Fast Forward has built a reputation as one of Belgium's top event marketing and brand activation companies since its launch some 13 years ago. Whether organising a corporate, public or private event, the Fast Forward team are famed for their creativity and original thinking. Read more from page 40 New Balls Please Ghent-based live storytelling agency New Balls Please is a full-service MICE (Meetings, Incentives, Conferences and Events) agency with a hugely diverse portfolio. From product launches and exhibition stands to international events, the team bring a wealth of experience and originality. Read more from page 42 De Montil With a rural yet easily accessible location not far from Brussels and its international airport, De Montil has been hosting events for almost four decades. From award ceremonies to product presentations and conferences, De Montil has expertise in events of all shapes and sizes. Read more from page 44
Issue 34 | October 2016 | 39
Promoting Belgium, The Netherlands and Luxembourg.