Discover Benelux | Top Belgian Interiors | Design & Solutions
Built in 1968, the showroom is the epitome of the local architectural style the Turnhoutse School. The late-modernist structure created by Flemish architect Lou Janssen features many floor-toceiling glass windows that allow daylight to penetrate deep into the interior. “People are always very much impressed when entering the building.” Reality is so much better than the online pictures of the store, she says. Master Meubel understands the importance of quality, and thanks to their expansive range of services, this is something they can guarantee to their customers. The store has its own furniture building workshop, a paint shop, upholstery and a window decoration studio. Designs can be adjusted upon request, and there is also a wide collection of bespoke furniture available. This focus on service and customisation is what characterises this Belgian business; aside from furniture it also offers dressings, kitchens, carpets and curtains. Master Meubel has another important feature: the whole process is taken care of under one roof. The name Master Meubel, meaning ‘master furniture’, is an ode to leading designers such as Charles & Ray Eames, Philippe Starck and Le Corbusier. But not only the design classics are represented at the store, there is also a splendid choice of designs made by the current generation, adding an innovative touch. These designs allow customers of Master Meubel to explore all the latest interior design trends. Well-known brands in the master Meubel collection are Cassina, Knoll, Vitra, B&B Italia and Flexform. The family-owned business was started by Vermeeren’s parents. In the mid-‘80s they discovered this building and immediately fell in love with its special architectural features. Here, they opened a second business, but this time it would purely focus on modern design. Vermeeren herself has been closely involved in Master Meubel ever since the age of 18. “It was an exciting enterprise for them, since exclusive design shops didn’t exist in those days. Thirty years ago, furniture designers were not as
commonly known as they are nowadays,’ says Vermeeren. From individuals looking for inspiration or simply wanting to try a cushion, to interior professionals and architects who are looking for collaboration and technical advice – all are welcome at Master Meubel. Returning customers will not be disappointed, since the showroom gets a makeover every three months. “Because of the ongoing research and development by the design brands, design never stops evolving, and this is shown in our store,” she ends. www.mastermeubel.be
WHEN ART AND FURNITURE DESIGN COLLIDE Primarily a store and showroom, Master Meubel also fulfils an educational role. Especially popular among architects and students, one part of the showroom, the Master Gallery, is dedicated to art and design exhibitions. It shows the history of modern design: all the great designers of the previous century are presented together with their most famous furniture pieces. Apart from this, there are also small painting and sculpture presentations by artists such as Dominique Pouchain and Victor Ramirez. Vermeeren explains: “We like to be of service for entire interior solutions and this also includes art. Artwork gives the best personal touch in one’s home.”
In the Master Gallery, you will find famous designers and the stories behind their most important furniture pieces.
Issue 28 | April 2016 | 19
Promoting Belgium, The Netherlands and Luxembourg.