2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:47 Page 83
Discover Benelux | Packaging Solutions | Buhrs
Big data and offline solutions Have you ever wondered the road a magazine travels before ending up on your doormat – well-wrapped and provided with relevant leaflets? Ask Buhrs. Creating efficient and innovative machines and having great knowledge of the changing demands within mailing solutions, the leading company is ready to assist clients in developing direct marketing campaigns. TEXT: JANINE STERENBORG | PHOTOS: BUHRS
Great offline opportunities arise within the ever progressive digitalised world. Buhrs, the leading and always innovating worldwide provider of mailing solutions, noticed a shift in the near collapsed postal market when the economy recently started picking up again. “Companies refocused on commercial prints,” explains managing director Dick Verheij. “They realised there’s a huge opportunity for custom content: thanks to big data, they can meticulously target every single customer offline, resulting in a new way of reaching out to their customers and of approaching campaigns. Our machines allow them to adapt their mailing accordingly.” With track record of over 100 years of experience, worldwide connections and their
creative approach, Buhrs is the perfect partner in mailing solutions. Verheij: “Our small, creative and dedicated team is flexible and adaptive, just like our highly customisable machines.” Custom, selected leaflets can be in- or onserted to media products like magazines. Other custom additions can be affixed on top and the address can be verified through all kinds of special tools like built-in cameras, scanners and more. “We have a solution to every demand and our machines can be adjusted accordingly.” Being a member of the Hittech Group, a Full Service System Supplier, Buhrs is able to tap into an extensive amount of resources, giving them a great advantage in developing new solutions.
Buhrs’ machines are sold all over the world, from European countries to Japan and the USA. “We have a dedicated service organisation of 15 engineers, offering 24/7 technical service worldwide. If any problem arises with a machine, we log into the system or fly over and help our client solve it.” The wrapping solutions Buhrs offers vary from poly and paper wrapping to addressing, sorting and fulfilment. “Soon we’ll add solutions for handling cardboard to that, I think personalised packing boxes are the future,” Verheij predicts. “Now they’re plain brown or white, this makes them a great commercial opportunity.” www.buhrs.com
Issue 21 | September 2015 | 83
Promoting Belgium, The Netherlands and Luxembourg.