2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:46 Page 37
Discover Benelux | Best of Dutch Digital Design | Zicht
TicketTrigger Something additional, yet totally different, is Zicht’s software TicketTrigger. This was also originally developed for The Concertgebouw, but it is now available to venues and concert halls around the world. “TicketTrigger offers an optimised user experience through design and smarter flows, compared to the supplied software that goes standard with ticketing software SRO . The layout is modern, yet it keeps the full functionality of the high-quality SRO software.” Among the happy users are, besides The Concertgebouw, Friends Arena in Stockholm, the Vlaamse Opera in Antwerp and the International Film Festival Rotterdam.
Social impact Zicht works mostly with brands that have social impact. “All clients in our portfolio are in the field of education, healthcare, culture, heritage or non-profit,” explains Van Deursen. These perfectly fit Zicht’s storytelling talents, yet all projects are completely different. “What’s needed, depends on many factors, like the characteristics of our client’s target group, the brand’s goals and their level of e-commerce. The online platform is always the core, though. Around that, we create for instance apps, a mailing system, an online test, a Facebook campaign and more. The channels complement each other, resulting in an optimal and coherent online presence.”
Defining Zicht helps their clients not only to reach their goals, but also to define them: “We’ll guide our client using tools like strategic sessions, personas and empathy maps. Only once the purpose is clear, we start executing. Then, one of our multidisciplinary teams goes to work. We have two teams and choose not to mix these teams, because the members are perfectly attuned and know each other’s strengths. That’s an important factor in our teams’ efficiency, just like the way we work. We never have a clear end product in mind, just a clear goal. Our agile approach allows us to be flexible, take tiny steps, and through that we create maximum business value.”
Online since day one Zicht can count on over 20 years of experience. Starting as a visualisation agency, creating 3D models of buildings, Van Deursen worked from the attic of his student house. Since 1997 he’s been running Zicht, a 20-person strong agency now holding office at the top floor of a creative quarter on the famous Coolsingel, Rotterdam, looking out over the national monument city hall. The penthouse on the roof terrace is perfect for creative sessions the design agency organises for their clients.
Issue 21 | September 2015 | 37
Promoting Belgium, The Netherlands and Luxembourg.