2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:46 Page 30
Discover Benelux | Best of Dutch Design | Intro: Innovative Digital Design Photo: Burst
Photo: The Secret Lab
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Innovative digital design The digital world today is changing rapidly and there are few industries that are as dynamic and exciting to work in as digital web design. Continuing our theme on Dutch design, we have a special section reserved for the masterminds behind the most beautiful, responsive and fluid online creations. TEXT: MYRIAM GWYNNED DIJCK
In design it is essential to optimise usability while producing a look and feel that fits the brand or product perfectly. In digital design, this is no different, except the boundaries of what is possible are reset almost every day. Dutch design companies are at the forefront of exploiting all the options that are out there, while always keeping the end user in mind. Creating a well-designed website or application is of course only half the battle. Apart from looks, the site also has to function faultlessly, which requires strong web coding skills and an extensive knowledge of the latest technologies and program-
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ming software. Dutch designers realise this as much as anyone. To stay up to date, they are keen to work with others, learn from coding experts such as those in Silicon Valley and in turn, share their knowledge with fellow designers.
making games work flawlessly on mobile devices, applications that help you make a booking quickly and easily or creating websites with the optimal balance between written and visual content. Photo: Digital Nativess
A recurring theme among the different designers is the importance of learning by trial and error and continuously improving the end result. As actions and user behaviours are easy to monitor in an online environment, designer are using this data to create an even better customer experience. This philosophy is applied to all aspects of digital design, whether it involves
Promoting Belgium, The Netherlands and Luxembourg.