1_DiscoverBenelux_Issue19_July_2015_Q9_Scan Magazine 1 26/06/2015 20:47 Page 29
Discover Benelux & France | Design | JEE-O
ter a massage or shower. We’ve created this atmosphere and ambiance with our products and designs.” According to Moerman JEE-O represents a personal, conscious choice within the modern interpretation of spare time. They are responding to an increasing need for self-development, and are more than distinctive in their designs. The concept proves to be successful; JEE-O is one of the fastest growing Dutch sanitary brands and their products are currently represented in 30 countries worldwide. Moerman has 26 years of experience as an entrepreneur in the sanitary industry, but his dreams go much further. With his designs Moerman only has one wish; to enable people to feel the 'JEE-O DNA'. He calls it DNA because the designs are more than just products; it is more a lifestyle and experience.
Because of this thought, JEE-O designs more than sanitary facilities. Moerman: “Wellness is a broad concept. It’s much more and goes beyond massages and swimming pools or luxury bathrooms.” In collaboration with design studio Grand & Johnson, JEE-O completed the remarkable Soho-collection. The collection consists of a freestanding shower, a bath mixer and a wall faucet. The Soho trio has a sturdy, stark form and the black hammer coating gives the robust designs the right look. These black beauties create a singular experience in the bathroom with design that delights the senses.
from JEE-O is characterised by the same simplicity. Less is more. All unnecessary clutter has been removed from the rocksolid shower. The robust coating is fully in keeping with the sturdy design. Industrial and pure, Soho is a statement. www.jee-o.com
The collection was inspired by the vibrant New york neighborhood SoHo, which is well-known for its many industrial lofts and apartments, many of them austere and stark in their designs. The Soho-collection
Issue 19 | July 2015 | 29