4_DiscoverBenelux_Issue17_May_2015_Q9_Scan Magazine 1 28/04/2015 13:12 Page 51
Discover Benelux & France | Special Theme | Successful Women in Entrepreneurship
when a woman understands her beauty, she has the courage to do whatever needs to be done,” the head of design notes. Van Trojen said she had no preconceptions about what she could achieve. “Flexibility is a necessary trait not only to the start-up environment, but to life in general,” she says. “When I’m on vacation with my family, I usually get up very early in the morning to do some work and I continue working when my children are going
to bed. It is all a matter of organisation.” Van Trojen combines motherhood, marriage, social life and LaDress all into one. “It’s very important to stay in balance. When I’m with my children, I try to fully concentrate on motherhood and not think of work.” Most successful entrepreneurs are inspired by other successful entrepreneurs. However Van Trojen’s role models are women that are timeless icons such as Brigitte
Bardot, Sophia Loren and Catherine Deneuve as well as more contemporary icons such as Angelina Jolie, Julia Roberts and Kate Moss. “I admire strong and independent women that express femininity in a classy and fabulous way,” she states. “But also the wonderful people I’m surrounded by inspire me: My family, friends and my mother. LaDress is not about me, it is about us.” She also takes inspiration from La Dolce Vita and places like SaintTropez, the island of Capri and Portofino are powerful influences for the design of her collection. “The key is to make sure you are in an environment where you can succeed. A supportive team at work will champion your success and help fuel your creativity,” she says. “My vision is that you are good the way you are.” LaDress is currently working with 80 team members. The company’s vision is simple and clear: accept and embrace who you really are and you will feel empowered and be able to get things done. This March, Van Trojen launched the LaDress Girls. A collection for girls from the age of four that is based on the existing LaDress designs. Lise, is one of the amazing creations, named after her daughter. Van Trojen’s website also offers a handy styling section with inspirational mood boards on how to best complement your dream dress. www.LaDress.com
Issue 17 | May 2015 | 51
Promoting Belgium, The Netherlands, Luxembourg and France.