__MAIN_TEXT__

Page 91

2_4_DiscoverBenelux_Issue16_April2015_ALL_Q9_Scan Magazine 1 20/03/2015 20:40 Page 91

Discover Benelux | Culture | Columns

What a mature drugs policy looks like TEXT: SIMON WOOLCOT | PHOTO: NBTC

buy drugs from street dealers. By providing drug-testing kits, at least the users can be sure that what they are buying is what they expected.

The consumption of illegal drugs is a problem for most major cities in the world, but after the death of two tourists and the hospitalisation of 17 others from a batch of bad drugs, Amsterdam city council has led the way in its mature and innovative response. In the autumn of 2014, two British tourists in their early twenties died after taking what they believed was cocaine. It turns out that they had in fact consumed white heroin, which is significantly more dangerous. A number of other tourists were rushed to hospital after consuming the same drugs. Instead of moralising about the evils of drugs, Amsterdam city council, led by its mayor, Eberhard van der Laan, had digital billboards placed throughout the city. Particularly in the areas most frequented by tourists, to warn them not to buy drugs from street dealers.

A taskforce of over 50 police officers were assigned to the investigation to catch the dealer selling the drugs, yet more tourists were still being rushed to hospital following consumption of what they believed to be cocaine. In another bold move, drugtesting kits have been made available throughout Amsterdam. This is a mature admission of the fact that, in spite of numerous warnings, people still continue to

Despite this, more incidents of tourists being poisoned have been reported recently. Amsterdam has yet again deployed digital billboards warning tourists not to buy drugs from street dealers and drug-testing kits are once again available. The dealer responsible for the lethal drugs is still at large, however it can truly be said that Amsterdam has done everything possible to ensure that tourists are warned of the dangers of buying drugs from street dealers. This is an admirable policy, which is yet another reason why I love Amsterdam. amsterdamshallowman.com

Your Partner in Anglo Dutch Business The Netherlands British Chamber of Commerce (NBCC) is the only bilateral non-profit membership organisation solely dedicated to promoting Anglo-Dutch trade and investment. From our start in 1891, we helped thousands of companies and entrepreneurs expanding their business abroad. The Netherlands-British Chamber of Commerce, 125 years experience in Anglo-Dutch trade and investment promotion. Contact us now for: • Access to interesting network events • Participation in NBCC events and working groups • Exclusive access to our intranet membership area • Up to date economic information and market sector intelligence • Market research • Partner searches • Company formation • Virtual office services • Sales support NL Tel.: 070-205 5656

UK Tel.: 03333-440 779

Email: info@nbcc.co.uk Or visit:

www.nbcc.co.uk

Profile for Scan Client Publishing

Discover Benelux | Issue 16 | April 2015  

Promoting Belgium, The Netherlands, Luxembourg and France.

Discover Benelux | Issue 16 | April 2015  

Promoting Belgium, The Netherlands, Luxembourg and France.