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2_4_DiscoverBenelux_13_Januar_2014_MADS_Scan Magazine 1 17/12/2014 15:24 Page 63

Discover Benelux |  Fashion |  Petra Reijrink

Crossing the borders of styles Creating a beautiful piece of jewellery that matches any outfit, but is still a unique and eye-catching piece of art. That is one of the ways to describe the art of The Hague based jewellery artist Petra Reijrink. There is a lot more to her though! TEXT: JANINE STERENBORG  |  PHOTOS: PETRA REIJRINK

keep creating new things. As a result, no two  items  are  the  same  and  at  every store  that  sells  my  jewellery,  you’ll  find different items selected especially in the style of each store.”

“People  tend  to  connect  jewellery  to  a certain  emotion,”  Reijrink  explains. “Sometimes life hands you memories you want to keep, which makes you long for symbolism, beauty and sentiment. For example,  when  starting  a  new  chapter  in your  life.”  Reijrink’s  handmade  jewellery matches all these criteria, are all one-of-akind and suitable for any outfit. Reijrink: “I do  not  conform  to  any  design  hype.  I make the jewels that I like.” Yet her timeless necklaces, bracelets, brooches and more have made it into a wide range of fashion magazines. “When you look at my jewels, they fit many styles, for example punk,  romantic  and  minimalistic.  I  think there  are  too  many  stigmatised  styles. People  should  quit  sticking  to  one  style and not be afraid to mix and match.”

The new ‘Exclusive Line’ is an exception to this. ”These are the only jewels I don’t create by hand. I design them, a befriended Tokyo-based silversmith makes them.” All items  are  made  from  18  carat  gold  on sterling silver, precious stones, fresh water pearls  and  enamel  and  the  design  is  inspired by fine French antique jewels and the  journeys  Reijrink  has  made.  “Everywhere, nature was a big inspiration. The colourful  mix  of  lush  flowering  plants, bright coloured berries and nature in motion have inspired this collection.”

Reijrink creates all the jewellery by hand in her studio in The Hague: “I don’t have a standard collection available. I like to

It is hard to imagine that Reijrink has not been  a  jewellery  artist  all  her  life.  Until four years ago she worked for a big cor-

poration when she started to sell items to her colleagues. Shops became interested and before she knew it she was an entrepreneur.  “It  got  out  of  hand!”  she laughs. “And in the beginning I was still developing my own style. By now, I have one: fine details, originality and wearability are what characterise my jewels.” www.petrareijrink.com

Issue 13 |  January 2015 |  63

Profile for Scan Client Publishing

Discover Benelux | Issue 13 | January 2015  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux | Issue 13 | January 2015  

Promoting Belgium, The Netherlands and Luxembourg.