2_4_DiscoverBenelux_13_Januar_2014_MADS_Scan Magazine 1 17/12/2014 15:23 Page 53
Discover Benelux | Special Theme | Cycling
Why cyclists are turning to titanium A trusted force in medical, marine and aerospace applications, titanium is a premium material in consumer goods. But did you know that this metal is also used in the bicycle industry? Dutch bicycle manufacturer Van Nicholas explains why we should all be riding titanium. TEXT: ANDRé GUSSEKLOO | PHOTOS: VAN NICHOLAS
“Nothing compares to titanium,” says Ralph Moorman, general manager of Van Nicholas. “It’s stronger than aluminium, lighter than steel and it doesn’t corrode. We have such a strong belief in titanium, that we exclusively use this material for our bicycle frames.” Depending on the user, bicycles put up with a great deal of abuse: weather influences, different terrains and strong forces. Few metals can endure all this as easily as titanium. It was only a matter of time before keen cyclists would discover the timeless beauty of its unparalleled properties. “Our company started manufacturing titanium bikes in 2006 and consumer response has been overwhelming,” says Moorman. Clients, ranging
from world-travellers to road racers, can configure their bikes to their own needs through the company’s website. The company’s high-end road, mountain and touring models are each designed with a drive for perfection. Radical ideas, industry trends and feedback on existing models are combined to form a design that is simulated and tested exhaustively, after which the engineers return to their drawing tables for the next round. “Our clients expect and deserve the best possible riding experience,” explains Moorman, “so that has always been our mission.” Even to the untrained eye, the end result is impressive. Since titanium does not require any weather treatment, the slightly
brushed frames give the bikes a sleek and minimalistic look. However, it is when pedalling away with them that the real difference is noticed. “Van Nicholas bike owners love the durability of the frames and the smoothness of the ride. These bikes are truly a long-term investment.” The company’s dedication and its stellar growth have not remained unnoticed. In 2012, Van Nicholas joined the powerful Accell Group, a global holding of bicycle brands. It allowed Van Nicholas to scale up its manufacturing process and reach a larger market. Wherever you call home, chances are you’ll encounter a Van Nicholas on a country road near you. www.vannicholas.com
Issue 13 | January 2015 | 53
Promoting Belgium, The Netherlands and Luxembourg.