2_4_DiscoverBenelux_13_Januar_2014_MADS_Scan Magazine 1 17/12/2014 15:23 Page 51
Discover Benelux | Special Theme | Cycling
Ouytsel. Sportune created a collection with custom developed products, marketed under the Herbalife brand. The range is constantly adjusted by Sportune and supplemented with new products. Van Ouytsel: “For the Belgian premium lager Vedett, we have also created something special. Vedett is known for its innovative and fun marketing campaigns, with great attention to authenticity and individual experience of customers. Vedett puts its fans as people who enjoy being the centre of attention. To emphasise brand values, Sportune developed a unique retro shirt from merino wool, inspired by the cycling jerseys of yesteryear.”
Four businesses Sportune distinguishes itself by the drive for innovation in terms of products, but also in terms of service. Sportune has four business units: ‘Custom Sportswear’ (NODRUGS) which is distributed directly to clubs and corporations; ‘Collections’ that are for sale at events and through selected dealers; ‘Private Label’ productions for other companies and brands; and ‘Custom branding’ product development and distributing: tents, flags, printed leisure clothing, printing etc.
No drugs for teams “Clothing and products help the athlete without the use of drugs,” he says. There is a little joke in the name, but the NODRUGS collection is very serious and very successful. This mainly custom sportswear brand is distinctive because the designs are classy and a bit naughty, and in full colour. Van Ouytsel: “We have developed this brand for the people who try to go beyond their sportive capabilities, for no one other than themselves. The message in this collection is ‘The hero is in you’. It is exactly what we want to provide for people who want to reach their limits and more. It is not about the big heroes, but about themselves. The NODRUGS collection has products that help people and support them to continue to become better at their sport, their passion.” www.brandwear.be www.sportune.com
Issue 13 | January 2015 | 51