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2_4_DiscoverBenelux_13_Januar_2014_MADS_Scan Magazine 1 17/12/2014 15:22 Page 44

Discover Benelux |  Special Theme |  Cycling

Merida More bike, more fun! TEXT: EMMIE COLLINGE  |  PHOTOS: MERIDA

Merida, the long-established Taiwanese bicycle producer, has stood for decades at the top of its game – and podiums too. Synonymous with the world’s best value mountain bikes, its focus has widened to incorporate ultra-lightweight, high performance aero road bikes, coveted carbon frames, a streamlined women’s range and its own World Tour team. When the eminent mountain bike manufacturer  announced  its  intention  to  develop  road  bikes,  cyclists  of  the  world listened.  Known  for  its  innovation  and proficiency,  with  over  three  decades  of experience contained within some of the world’s most advanced bicycle production facilities, we were sure Merina would create something special. 

44 |  Issue 13 |  January 2015

we caught up with head of Benelux, Peter  Koperdraad,  whose  outspoken  love for the sport is contagious. “More people than ever are out cycling and the beauty of  the  sport  is  that  there  are  no  constraints,  no  time  boundaries  or  limitations,”  explains  Koperdraad.  “There’s  a freedom  associated  with  cycling  that  is worth discovering.”  A complete line-up of MTB and Racing bikes is available for ladies, an often overlooked market.

Launching its first complete road bike collection  in  2010  was  a  huge  undertaking but one which the world’s second largest bicycle  manufacturer  relished.  Now  with the  Reacto,  Scultura  and  Ride  series, each  out  performing  more  established road brands, Merida is rightly proud. From the  Benelux  headquarters  in  Apeldoorn,

With  the  research  and  development headquarters in Germany and the manufacturing  Hq  in  Yuanlin,  Taiwan, Merida’s expertise is unmatched. “We’ve got  the  best  of  both  worlds.  The  production facilities in Taiwan are so clean you  could  eat  off  the  floors  –  even  entering  the  paint  line  requires  entrance through high pressure cabins to remove dust particles,” he says incredulously.

Discover Benelux | Issue 13 | January 2015  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux | Issue 13 | January 2015  

Promoting Belgium, The Netherlands and Luxembourg.