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On Tuesday 29 October, the Global Private Banking Awards 2014 Ceremony was held in Geneva, organized by the Financial Times, PWM and The Banker*. The jury made up of professionals and experts from the international banking and financial sector has, this year again, recognised the expertise of ING Luxembourg by awarding the Bank ‘Best Private Luxembourg 2014’. This prestigious prize rewards the private banks’ progress in their business/growth strategy and their achievements in boosting inflows and profit on the one hand and meeting investors’ changing needs and attitude to risk on the other hand. This year again, ING Luxembourg has succeeded in convincing the jury that its private banking teams had met the current challenges in a changing regulatory environment. In 2014 indeed, ING adapted its business model to enhance customer centricity and has refined its commercial organisational structure.

The bank’s strategy focuses on three main objectives: – Adapt its offer to UHNWI with an international aspect to their wealth. Therefore ING has improved the following serv-

ices: creation and management of dedicated funds, specialist lending solutions (i.e. yacht financing), international wealth analysis and planning, tax certificates, tailor-made portfolio management in a fully open architecture (i.e. personalised investment funds...). – Become a hub for ING's private banking entities. ING Luxembourg will leverage on the presence of ING units all over the world to ensure a sustainable growth in these markets and to offer complementary services for their local clients. – Continue developing the local market through ING Luxembourg's retail banking and corporate banking.

terms of private banking and wealth analysis and planning allows us to propose tailor-made and diverse solutions, meeting the increasingly complex requirements of our local and our international clients. Being part of the international ING Group is a real asset as well for our clients as for ourselves, which allows us to always bring the best service to them,” comments Sandrine De Vuyst, head of Private Banking at ING Luxembourg. (*The Banker is the world's premier banking and finance resource. Read in over 180 countries around the world, it is the key source of data and analysis for the industry.)

As a universal bank, ING differentiates itself from other players as it is also able to offer traditional banking products, thus covering the entire financial needs of a client. And this goes beyond personal needs or country borders, as together with other business lines or other ING units, ING Luxembourg is able to provide solutions for business clients, or service locally international clients. “ING Luxembourg is a universal bank that benefits not only from an excellent image of a retail bank but also as a specialist in wealth management. Our expertise in

Issue 12 |  December 2014 |  79

Profile for Scan Client Publishing

Discover Benelux | Issue 12 | December 2014  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux | Issue 12 | December 2014  

Promoting Belgium, The Netherlands and Luxembourg.