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Discover Benelux |  Special Theme |  Design

Design dedication TEXT: MYRIAM GWYNNED DIJCK  |  PHOTOS: JOINE

Autonomous industrial product designer Maarten Baptist from JOINE takes his work very seriously. Design should be optimal for its function, the production process should be done locally and responsibly and it still has to be reasonably priced. Mastering this delicate balance, many of his products have taken years to complete. One example is the Lucky Love Chair. Made from a single sheet of wood, sculpted and moulded into an elegant seat, the chair has a simple yet striking design. “Working together with a plywood manufacturer in Germany, it proved quite tricky to get the design just right. The production process is quite intensive, but the result is a beautiful and really comfortable seat.” Another furniture project, the Dutch Landscape Sofa, is a compact couch that is ideal for both sitting and lying on. Thanks

to the precise angling of the corners, optimal comfort is created for any position, but doesn’t take up much space. Baptist: “We made countless test models to get the best seating area possible. I noticed that many people immediately put their feet up to relax, so I made sure that this sofa is ideal for that.” Another design by Baptist came from a personal frustration. “I hate it when you pour water from a jug and ice cubes and lemon slices slosh into your glass,” he says. To solve this, he made decanters with two openings – a large one that can be sealed off and a small one, opposite, for pouring. “This allows you to put ice cubes, fruit and other flavour makers into the decanters without it ending up in your glass. They pour beautifully and don’t drip at all!” Baptist says. www.joine.nl

Your Partner in Anglo Dutch Business The Netherlands British Chamber of Commerce (NBCC) is the only bilateral non-profit membership organisation solely dedicated to promoting Anglo-Dutch trade and investment. From our start in 1891, we helped thousands of companies and entrepreneurs expanding their business abroad. The Netherlands-British Chamber of Commerce, 125 years experience in Anglo-Dutch trade and investment promotion. Contact us now for: • Access to interesting network events • Participation in NBCC events and working groups • Exclusive access to our intranet membership area • Up to date economic information and market sector intelligence • Market research • Partner searches • Company formation • Virtual office services • Sales support NL Tel.: 070-205 5656 UK Tel.: 03333-440 779 Email: info@nbcc.co.uk Or visit:

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Profile for Scan Client Publishing

Discover Benelux | Issue 12 | December 2014  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux | Issue 12 | December 2014  

Promoting Belgium, The Netherlands and Luxembourg.