Thomas Friberg, Store Manager at IKEA BangYai continued the presentation and told the press conference that they have invested in all the extra square metres to create a great and unique shopping experience for the many people. “Ikea Bang Yai is one of the first stores in the world where we have taken a few more steps to let the customer explore but also enjoy their shopping.” Customers will have more freedom in creating their own shopping journey. They can just grab and go or take the full tour of our blue box store. To further enhance the customer experience, IKEA Bang Yai plans to launch a new feature; the Ikea Store App. Customers will be able find the items they want with ease. “We also have taken to our heart how much Thais love food. Except from the normal Ikea restaurant, where we serve the famous Swedish meatballs we have invested in one
more restaurant where we serve the more sustainable and healthy choices of food – still with a Swedish touch and based on Scandinavian ingredients.” Many of the food ingredients come from sustainable sources, states Ikea. “Also core for us is sustainability. This is the first store and retail shop in Thailand that will meet LEED Platinum and Green Mark Platinum requirements, the highest qualification for both certificates, which shows IKEA’s commitment to the planet. It’s a great pleasure to introduce that to Thailand and to our consumers,” he concluded Thomas Friberg. At 10 am sharp the Swedish store manager personally welcomed and escorted the very first guest to Ikea Bang Yai, and the many hundreds of employees had lined up on every floor to welcome all the customers that that flooded into the huge store.
April 2018 • ScandAsia 17
ScandAsia is a magazine dedicated to serve all the Scandinavian people from Denmark, Sweden, Norway and Finland living in China, Hong Kong,...