Ikea’s largest Southeast Asian store opens in Greater Bangkok
Text and photos: Joakim Persson here, Ikea Bang Yai is strategically located right next the Greater Bangkok’s ring road and next to end station of Purple Line metro, Talat Bang Yai station. And perhaps most importantly, this is the only Ikea store in the world that, with its 50,278 sqm, is fully integrated into a shopping centre. Situated right next to the partner CentralPlaza Westgate this store has no less than six access points: three directly connected to the shopping centre, and three directly from the IKEA store. Mr. Christian Rojkjaer, Managing Director of Ikea Southeast Asia welcomed all the V.I.P guests and a very large group of media in attendance. He compared the new store with the great success Ikea has already enjoyed in Thailand with Ikea Bangna and Mega Bangna. “Ikea Bangna is one of the most successful stores in the world and it’s of course our customers who deserve the credit for that. What did we do to make that happen? It goes back to being super-affordable, accessible, a great day out, and of course having the products available for instant take-
16 ScandAsia • April 2018
home,” he said. “So everything we did for Ikea Bangna we have done also here and tried to make it even better. So I am really looking forward to that. And when we open a new store it’s not only about being a retailer, it is also to be part of society, being a good citizen where we are and that means a lot to me, to our co-workers and hopefully to he societies that we are in.” “What we did we concretely do? We invested more than 6 billion baht into this building. And as a big employer we already have more than a 1000 people employed. We offer career, knowledge in many different positions – you name it, we’ve got it! We have a fully-fledged company here with all the fantastic functions and career possibilities for Thailand,“ Christian continued. “The reason that Ikea has been so welcome in Thailand is that we share this foundation of loving family and home. I think this store will be very successful and make us a successful contributor to Bang Yai, Bangkok and Thai society for many years to come,” he furthermore analysed.
ScandAsia is a magazine dedicated to serve all the Scandinavian people from Denmark, Sweden, Norway and Finland living in China, Hong Kong,...