Voorbeeld Project Ontwikkel Document 1

Page 1

Brand Development Guide


Content

About

Story 3 Logotype 4 Contemporary inspirations 6 Historical inspirations 7 Color 10 Imaginery 14 MockUps 18

A company that creates beautiful drinkware and glass and ceramic home decor: hand painted vases, wine glasses, mugs, champagne flutes, wall plates and many others.


Story

The company was established in 2014 and consisted of only one person who designed, created and sold all the goods online. The products are almost fragile - cups, mugs, glasses, vases, decorative plates and even soap dispensers. The idea of the company was not new for the founder because it was realization of her childhood dream to be “an applied artist�. That meant she wanted to make home decor. Interiors of the past inspired her with their colors, decorativeness and plenty of details. Every piece provided by this company is hand drawn with passion and inspiration. Majority of designs are floral and lacy that reminds vintage items.

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Name research

Decor Features

Fragile Cozy Hodeca

Names

Frigart ooyoot

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Contemporary inspirations

Historical inspirations

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Logotype

ooyoot

ooyoot

ooyoot ooyoot ooyoot

ooyoot

OOYOOT ooYoot

ooyoot

ooyoot

ooyoot

ooyoot

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ooyoot

ooyoot


Color

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Spring color palette

Fall color palette

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Icon

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Imaginery

Preferable images are photos and vector patterns made with pastel colors and highly detailed. Close views and unusual angles of the products are great to show the beauty of handmade.

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Secret ingredient

Secondary typefaces

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Home welcome

Home welcome

Variability of colors. There’s 2 color palettes: spring pastel colors reminding vintage photography and fall with browns and complementing desaturated dark violet and gray. The palettes can be changed according seasons and product collections.

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Home welcome

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Home welcome

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MockUps

Packaging

Catalog and greeting card

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Thank you!