Brand Development Guide
Content
About
Story 3 Logotype 4 Contemporary inspirations 6 Historical inspirations 7 Color 10 Imaginery 14 MockUps 18
A company that creates beautiful drinkware and glass and ceramic home decor: hand painted vases, wine glasses, mugs, champagne flutes, wall plates and many others.
Story
The company was established in 2014 and consisted of only one person who designed, created and sold all the goods online. The products are almost fragile - cups, mugs, glasses, vases, decorative plates and even soap dispensers. The idea of the company was not new for the founder because it was realization of her childhood dream to be “an applied artist�. That meant she wanted to make home decor. Interiors of the past inspired her with their colors, decorativeness and plenty of details. Every piece provided by this company is hand drawn with passion and inspiration. Majority of designs are floral and lacy that reminds vintage items.
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Name research
Decor Features
Fragile Cozy Hodeca
Names
Frigart ooyoot
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Contemporary inspirations
Historical inspirations
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Logotype
ooyoot
ooyoot
ooyoot ooyoot ooyoot
ooyoot
OOYOOT ooYoot
ooyoot
ooyoot
ooyoot
ooyoot
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ooyoot
ooyoot
Color
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Spring color palette
Fall color palette
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Icon
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Imaginery
Preferable images are photos and vector patterns made with pastel colors and highly detailed. Close views and unusual angles of the products are great to show the beauty of handmade.
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Secret ingredient
Secondary typefaces
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Home welcome
Home welcome
Variability of colors. There’s 2 color palettes: spring pastel colors reminding vintage photography and fall with browns and complementing desaturated dark violet and gray. The palettes can be changed according seasons and product collections.
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Home welcome
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Home welcome
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MockUps
Packaging
Catalog and greeting card
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Thank you!