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UNLOCKING POTENTIAL An Expanded Learning Experience

Women In Leadership Conference October 18, 2012 October 23, 2012 Embassy Suites South Carolina Association of CPAs Headquarters Columbia, South Carolina West Columbia, South Carolina

South Carolina South Carolina


Unlocking Potential

Women in Leadership Conference As an established business woman you realize that success is a process. The 2012 Women in Leadership Conference is designed to help you acquire the knowledge and skills you need to unlock your potential and take the next step in your professional growth. With innovative sessions to help you enhance marketing and leadership skills, our dynamic speakers will guide you along the path to success. At lunch, celebrate women CPAs that are making a difference in their community and profession. The 2012 Women to Watch Award winners will share their inspiring stories of how they continue to unlock their potential. Register today and take the first step in unlocking your potential and be sure to invite a friend.


Facility and Hotel Accommodations: Embassy Suites 200 Stoneridge Drive, Columbia, SC 29210 (803) 252-8700 Room Rate: $125, Expires September 26 Parking: Complimentary Directions: Please log onto our website, for directions.

CONTINUING EDUCATION Event Code: 417012 CPE Credit: 8 hours Level: All Presentation Method: Lecture Fields of Study: Communication: 2, Management Advisory Services: 1, Marketing: 3, Personal Development: 2

Conference Schedule 8:00 – 8:25 a.m.

Registration & Continental Breakfast

8:25 – 8:30 a.m.

Welcome and Introduction - Reva Brennan, SCACPA

8:30 – 10:10 a.m.

(A01) Four Secrets for Developing Your Sphere of Influence and Developing Business Tamera Loerzel, ConvergenceCoaching, LLC 2 credits, marketing

10:10 – 10:25 a.m.

Networking Break with Exhibitors and Attendees

10:25 a.m. – 12:05 p.m.

(B01) Effectively Leveraging Mentors for Career Growth Rita Keller, Keller Advisors, LLC and Panelists from Dixon Hughes Goodman, LLP 2 credits, personal development

12:05 – 1:05 p.m.

Women to Watch Awards Luncheon

1:05 – 1:55 p.m.

(C01) The Power of Social Media in Developing Your Brand and Generating Business Rita Keller, Keller Advisors, LLC 1 credit, marketing

1:55 – 2:00 p.m.

Change Break

2:00 – 2:50 p.m.

(D01) Social Media: Avoiding the Pitfalls Jay Matthews, Haynsworth Sinkler Boyd, PA 1 credit, management advisory services

2:50 – 3:00 p.m.

Networking Break with Exhibitors and Attendees

3:00 – 4:40 p.m.

(E01)*Cultivating the Competencies of Communication and Conflict Sheri Callahan, Horizon Consulting, LLC 2 credits, communication

* This session offers the unique opportunity to complete a pre-conference, online assessment (Conflict Dynamics Profile ®) that will provide new insight about your conflict and communication choices.


Program Details: Log onto for complete program details including session descriptions, speaker biographies, and secure online registration.

Special Requests: Please contact us as soon as possible with special need requests, CPE Team at (888) 557-4814, ext. 110 or 112 or

Confirmation: A confirmation will be sent via email or mail when your registration is processed. In the event your confirmation is not received, please contact our CPE Team at (888) 557-4814, ext. 110 or 112 or

Conference Materials: Conference materials are available electronically as PDFs only, making them easily available to view on your personal tablet or eReader. Download the materials in advance and enjoy the convenience of going paperless. Electronic materials will be available for download from the SCACPA website approximately three days before the conference. Visit to learn how to download, navigate and annotate your eMaterials.

Registration Modifications: Transfers made one week before event date will incur a $25 administrative fee. Cancellations received less than one week before the event forfeit the materials and entire registration fee. Substitutions are accepted up to the day of the event and are subject to fee adjustments based on membership status of substitute. No shows forfeit the materials and entire registration fee. Registrants receiving eMaterials are not eligible for a transfer or cancellation once eMaterials are posted online. Complete registration policy can be viewed online at cpepolicies. Questions, Modifications, or Requests: SCACPA CPE Team members are available Monday-Friday, 8:00 am – 5:00 pm at (888) 557-4814, ext. 110 and 112, or Messages may be left 24 hours a day.

Firm Discount: Register five or more people from the same company at the same time and receive a $15 discount per registrant.


Get Social with SCACPA on Facebook, Twitter, LinkedIn and Wordpress!


#WLC12 - conference #W2W12 - awards

Women to Watch Award Winners Luncheon

During this conference, the South Carolina Association of CPAs, in partnership with the American Institute of Certified Public Accountants and its Women’s Initiatives Executive Committee, will recognize the 2012 Women to Watch with an awards ceremony during lunch. These winners have made significant contributions to the accounting profession, or demonstrated characteristics that have enabled them to become leaders in the profession. Registration is available for the awards luncheon only. *Added Value: This conference offers the unique opportunity to complete a preconference, online assessment (Conflict Dynamics Profile ®) that will provide new insight about your conflict and communication choices. You will review your profile during the closing session with Sheri Callahan, Cultivating the Competencies of Communication and Conflict. Your email address is required, and you must register for the conference by October 12 at 4:00 p.m., and complete the online assessment by October 14 at midnight. An email with the online assessment instructions will be sent to the email address provided between the dates of August 27 - October 12.



Online Mail SCACPA, 570 Chris Drive, West Columbia, SC 29169 Fax (803)791-4196, credit and Choice Card only

Women in Leadership Conference (417012)

Registration Fee

r Participant List: A list will be provided to registrants attending the event upon request. Check r SCACPA or Other State CPA Society Member this box to opt out of the listing. o $235 (SCACPA Members only by 09/27/12) o $260 (SCACPA Members after 09/27/12 Electronic Materials are provided for this and other State CPA Society) event. eMaterials will be uploaded approximately 3 o $200 Choice Card (SCACPA Members only) days before the event. Once materials are uploaded Please select one from the following options.

r Non-Member o $360 r Awards Lunch Only o $35 r Discount Options o -$15 per person (Firms registering at least five people at the same time for the conference)

refunds or transfers are no longer acceptable. Materials are for the individual use of the registrant only and should not be shared. As a condition of your registration you accept the terms and conditions of the eMaterials. For download instructions visit www.

Note: Full payment must accompany registration.

Contact Information (Please print) Member #


oSCACPA oOther State Society

Firm/Organization Address


Daytime phone

Home phone

Mobile phone

Email (Required)

m If you are disabled and require special services check here, and contact SCACPA at (888) 557-4814 ext. 110 or 112 to request assistance. m If you have a special dietary request check here. oVegetarian oFood Allergy oOther____________

Payment Information Amount Due: Please indicate method of payment. Credit Card # q Check: I have enclosed a check payable to SCACPA q Visa q MasterCard q American Express Exp. Date q Discover q Choice Card (Enter coupon numbers below) 1) 2)

CCV (3-4 Digits)

q Firm Card q Personal Card

Name on Credit Card/Choice Card




Register TODAY !

South Carolina


SC Association of CPAs 570 Chris Drive West Columbia, SC 29169


US Postage PAID Permit No. 1146 Columbia, SC

Women in Leadership 2012  

Women in Leadership brochure

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