CONTENTS
3... What’s Happening with the SBOA at the 2025 Inside Self-Storage World Expo
4... Note from SBOA President, Iris Czygan
6... Don’t Set It and Forget It: Why Annual Insurance Reviews Matter More Than Ever
8... SBOA Insurance Services $2,500 Giveaway
9... The Future of Self-Storage Audits: AI-Powered Insights
11... Spring Clean Your Tenant Insurance Program: 6 Smart Ways to Boost Revenue & Elevate the Customer Experience
13... SBOA Tenant Insurance Is...
14... SBOA Tenant Insurance Announces Seamless Integration with Cubby Self-Storage Software
15... SBOA Mystery Shopping Services
16... Mastering Multi-State Self-Storage Management with AlphaStaff
19... From Novelty to Necessity: How Smart Units Are Transforming Self-Storage
23... DaVinci: Used in 1 Out Of Every 7 Facilities in the USA
24... What to Look For In a Self-Storage General Contractor with A-Lert Building Systems
27... Code Enclosed: 50% the SBOA Annual VIP Membership - LIMITED TIME ONLY!
28... SEO Is Alive and Thriving: Why it Matters More Than Ever For Self Storage
31... 179D Tax Deduction: Unlock up to $5.81 per Square Foot in Energy Tax Deductions
33... Stay Ahead of the market with List Self Storage and StorTrack
34... Janus International Group MASS Checklist and Connect wf Universal Storage Group
35... Sponsors
Invitations will be sent to SBOA VIP Members, Vendors & Guest
Please note that seats are limited, and invitation does not guarantee a reserve RSVP is required to secure your spot.
NOTE FROM THE SBOA PRESIDENT
DearSelf-StorageCommunity,
AstheSBOAfamilycontinuestogrowandevolve,Icouldn’tbemoreexcitedaboutwhat’saheadfor2025 Thisspring,allroadsleadtoLasVegas andwehavesomemajorannouncementsandopportunitiestoshare withyouinpersonattheInsideSelf-Storage(ISS)WorldExpo,April22–25attheCaesarsForumConference Center
SeeYouatBooth#346!
We’llbeatBooth#346,andwe’renotcomingalone We’rethrilledtobesharingourboothwithtwo powerhouseteams:
SBOAInsuranceServices–followingournewlyformalizedpartnership,thecombinedstrengthofSBOA andSBOAInsuranceServices(poweredbyAlchemyInsuranceSolutions),isnowdeliveringevenmore value,service,andsupporttofacilityownersacrossthecountry
MercantileServices,Inc.–theleaderinAI-enhancedmysteryshoppingandinternalauditprogramsforthe self-storageindustry Theircutting-edgetechnologyandinsightfulreportingarehelpingoperatorsidentify servicegaps,reducerisk,andimprovecustomerexperiencelikeneverbefore ThissharedspacerepresentsthebestofwhatSBOAstandsfor:collaboration,innovation,andelevating operatorswithtrustedsolutions Stopbyandconnectwithallthreeteams you’llleaveinspiredandequipped withactionablestrategies.
BigGiveaway:Wina$2,500VisaGiftCard
Whileyou'rethere,don’tmissyourchancetoenterour$2,500VisaGiftCardGiveaway!Simplycompletea CommercialInsuranceQuoteRequestbeforeorduringtheshowtobeenteredtowin Nopurchasenecessary justafewminutesofyourtimeforachanceatabigreward.Youdon’thavetowaitforISS,getstartedhere: (WEBSITELINK)
New!SBOAVIPMembershipProgram–50%OffRightNow
We'reproudtoofficiallylaunchtheSBOAVIPMembershipProgram,designedtogiveourmostengaged membersexclusivebenefitsincluding: FreeAdmissiontoSBOAEducationalSummits ExclusiveAccesstoExtendedWebinarswithLiveQ&A InvitationstoSBOA-HostedNetworkingEventsDuringNationalShows 10%DiscountonSBOAInternalAudit&MysteryShoppingPrograms SpecialOffersfromParticipatingVendorPartners WeeklyNewslettersandQuarterlyMagazine
Tocelebratethelaunch,we’reoffering50%offforalimitedtime!UsepromocodeISSHalfOffVIPtojointoday atthesboacom/membership
VIP-OnlyEvents&PerksatISS
SBOAVIPMembersattendingISSareinvitedtoanexclusivedinneratTopoftheWorldRestaurantatThe STRATHotel,Casino&Tower.Thisprivate,invite-onlydinnerincludesbreathtakingviews,thrillingrides, exceptionalnetworking,andacelebrationofourcommunity’sgrowth Seatsarelimited RSVPisrequired Plus,VIPMemberscanreceiveacomplimentaryprofessionalheadshotatourboothtoupdateyourbusiness profilewithconfidence
NOTE FROM THE SBOA PRESIDENT
MakingInsuranceSimpler,Smarter&MoreProfitable
TheupcomingISSshowalsomarksthedebutofournewintegrationbetweenSBOATenantInsuranceand Cubby,oneofthefastest-growingfacilitymanagementplatformsintheindustry Thisfullyautomatedsystem: Eliminatestheneedformanualreporting
Providesin-platformratevisibilityandformaccess
Improvestheonboardingexperience
Enhancesclaimsresponseandsupport
ThisisjustoneexampleofhowSBOATenantInsurance,poweredbyAlchemyInsuranceSolutions,continues toreduceadministrativeburdenswhileincreasingrevenueandpeaceofmindforoperators We’reproudtobe aforward-thinkingpartner,integratingwithtopfacilitymanagementsystems andopentointegratingwithany platformourcustomersuse,providedthecapabilityexists
Let’sKeepGrowing—Together
Thisindustryisbuiltonrelationships,resourcefulness,andresilience AndatSBOA,we’rehonoredtobeyour partnerinallthree.Whetheryou’relookingforreliableserviceproviders,educationthatmovestheneedle,or justsomeonewhounderstandstheday-to-daychallengesofself-storage we’vegotyourback
Ican’twaittoseesomanyofyouinLasVegas Let’sconnect,collaborate,andkeepbuildingsomethinggreat together.
Warmestregards,
IrisCzygan
IrisCzygan SBOAPresident
Don’t Set It and Forget It: Why Annual Insurance
The self-storage industry is in a constant state of evolution. New technologies, shifting market demands, facility upgrades, and expanded service offerings all contribute to a landscape that looks very different from just a few years ago. And yet, many owners and operators are still relying on insurance policies written for the business they used to be — not the one they are today.
Taking time each year to review your insurance coverage can reveal surprising gaps, unnecessary costs, and missed opportunities for better protection. Here’s why making it a regular habit just makes sense:
1. Coverage Should Grow with You
Have you recently renovated your property, added climate-controlled units, expanded your lot to accommodate RV and boat storage, or invested in new security features? These types of improvements often increase the replacement cost of your facility and introduce new liabilities — meaning your original coverage may no longer be adequate. An annual insurance review ensures your policy keeps pace with your business and continues to protect your most valuable assets.
2. Markets Shift. Rates Change. Are You Overpaying?
Insurance isn’t static. Premiums can fluctuate based on the broader market, your claims history, and even regional weather patterns. Total policy costs are driven not only by the carrier’s premium and fees, but also by the broker. Without a regular review, you could be paying too much or sticking with outdated terms. Comparing your current policy with updated options could help reduce the cost or increase value with better terms and broader protections — all without sacrificing quality.
3. Business Models Evolve
Self-storage businesses are offering more than just storage these days. From package acceptance services and tenant insurance to co-working spaces and retail sales, added services can change your risk profile. If your coverage hasn’t evolved with your offerings, you may be exposing your business to potential claims that aren’t covered. A policy review ensures that all aspects of your operation are protected — not just the storage units.
Reviews Matter More Than Ever
4. Risk Awareness is Key to Prevention
An insurance review isn’t just about paperwork — it’s also an opportunity to uncover risks you may not have noticed. From cyber liability due to connected security systems to environmental exposure or natural disaster preparedness, today's self-storage facilities face a wide range of potential threats. Identifying vulnerabilities early allows you to take preventative action before a claim occurs. Shardlow’s advice underscores an important operational practice: a well-written lease is only effective if consistently applied across all locations and staff members. By equipping staff with clear, enforceable processes, operators can reduce liability and improve operational efficiency.
5. Peace of Mind, Delivered
Running a self-storage business is hard enough without having to worry about whether your insurance will respond when you need it. A policy review delivers the confidence that your coverage matches your current operations, financial exposure, and future growth. No surprises. No gaps. Just clarity and protection you can rely on.
Partner with SBOA Insurance Services for Smart Coverage
SBOA Insurance Services specializes in commercial insurance solutions tailored to the self-storage industry. We know your challenges — and we know how to build coverage that works for the real world, not just the paperwork.
�� Connect with us today at
Let’s make sure your insurance is working as hard as you are.
THE MATCHMAKERS OF SELF-STORAGE
We offer free, no-obligation policy reviews to help ensure your insurance is up to date, competitively priced, and fully aligned with your evolving needs.
“These days it pays to get another opinion, and I couldn’t be happier with SBOA Insurance Services and Alchemy. Their skills and service are a perfect combination for self-storage. I highly recommend everyone give them a call before their P&C policy renews.”
- Andy Margolis
SBOA’s newest initiative, SBOA Insurance Services, is a perfect match for Andy Margolis & Highway 41 Self-Storage.
Already a happy SBOA Tenant Insurance customer since 2021, our affiliate Alchemy Insurance Solutions recently saved Andy 33% on his P&C Commercial Insurance package. Alchemy negotiated strongly on his behalf with the carrier, resulting in great coverage at a seriously reduced cost.
DON’T WAIT!
ENTER NOW THROUGH APRIL 24, 2025!
*RULES & RESTRICTIONS APPLY:
HOWTOENTERTHEDRAWING:
1. Arepresentativewillreachouttogather informationforaninsurancequote*
ScantheQRcodebelowandfillouttheform withyourdetailsandsubmit.
2. Staytunedforthewinnerannouncementon oursocialmediachanne 3. 2,500
SCANHERETO GETSTARTED
The Future of Self-Storage Audits: AI-Powered
recommendations. The Storage Business Owners Alliance (SBOA)’s Internal Audit System, powered by Mercantile Systems Inc. (MSI), changes the game by providing instant, filterable, and AI-enhanced data that allows self-storage operators to improve operations with just a few clicks.
Why Traditional Audits Fall Short
For decades, self-storage facilities have relied on manual audit processes that make it difficult to identify performance trends, track compliance, and implement meaningful improvements Common challenges include:
Data silos – Audits stored in different formats make it impossible to compare performance across locations.
Lack of real-time insights – Spreadsheets and Word docs require manual analysis, delaying crucial decisions
Missed opportunities – Without predictive analytics, operators react to issues instead of preventing them
How SBOA's MSI-AI-Powered Internal Audit System Solves These Issues
The system that the SBOA and MSI created is a cohesive, AI-enhanced audit process, making data instantly accessible and ready to be sliced, diced, and trended. Key benefits include:
Instant Reporting – Generate comprehensive audit data in minutes, not hours.
Customizable Filters – Sort audits by region, location, or any other variable to pinpoint trends.
AI-Driven Insights – Detect patterns, auto-train teams, and receive predictive recommendations to prevent issues before they occur
Check this out… From a Real Audit Information Snapshot
Recent data from an audit from Mercantile Systems Inc.’s SBOA Internal Audit software output highlights areas where self-storage facilities are excelling, based on 300+ audits:
Top Performing Audit Areas:
✔ Rent Roll Accuracy (91.3%) – Teams consistently verify and export rent rolls with accuracy.
✔ Curb Appeal Landscaping (91.3%) – Facilities maintain strong curb appeal standards.
✔ Phone System Readiness (91.3%) – Phone systems are operational and well-maintained.
These high scores reflect a strong commitment to operational excellence proving that regular audits reinforce best practices across multiple locations
Where Improvements Are Needed: Addressing Operational Gaps
While the data reveals strengths, it also pinpoints key areas for improvement:
Underperforming Audit Areas:
❌ Septic System Maintenance (45.9%) – Either not being done or poorly documented.
❌ On-File Inspections (49.1%) – Several locations lack required inspection records.
❌ Quarterly Date Validations (51.0%) – A simple check (“is the date current?”) is frequently failed.
These are low-effort, high-impact fixes, making them perfect candidates for targeted training or Just-in-Time AI modules that can flag issues before they escalate.
AI-Powered Audits: The Future of Self-Storage Compliance
Beyond standard reporting, this system integrates AI-driven insights to transform how selfstorage operators manage audits With AI-powered alerts and auto-training tools, facilities can:
✅ Proactively address trends – AI flags recurring issues before they impact operations.
✅ Reduce compliance risks – Automated tracking ensures inspection records stay up to date.
✅ Optimize team performance – AI-driven modules provide real-time coaching for staff.
Conclusion
In an industry where 90% of operators are still using outdated audit methods, MSI’s Just-InTime Training within the SBOA’s Internal Audit System offers a smarter way to track performance, enhance compliance, and improve efficiency. With real-time data, customizable filters, and AI-powered insights, operators can shift from reactive problem-solving to proactive decision-making.
Ready to transform your facility’s internal audits? Contact the SBOA today at https://thesboa.com/vendors/SBOA-Internal-Audit-Systems to see how our Internal Audit System’s real-time, AI-driven insights can elevate your operations.
Spring Clean Your Tenant Insurance Program: 6
Spring cleaning isn t just about sweeping out units or sprucing up your property it’s also the perfect time to refresh and re-energize your tenant insurance program. A well-maintained insurance offering not only gives tenants peace of mind, it also drives revenue, enhances operational efficiency, and strengthens your facility’s risk management strategy. Here are six practical, high-impact ways to revitalize your program this season:
1. Close the Gaps in Coverage
Are you actively tracking which tenants have valid insurance policies on file? While some Facility Management Systems (FMS) offer tools to flag lapses in coverage they only work when they’re used consistently. Your SBOA Tenant Insurance Relationship Manager provides valuable insights to help identify trends and potential leaks. Stay ahead of compliance issues by reviewing reports regularly and following up promptly with tenants who may have slipped through the cracks
2. Upgrade Your Marketing Materials
Are your posters faded or peeling? Is your front counter cluttered with outdated mats? Marketing materials should work as a silent sales force sparking questions, reinforcing your policies, and highlighting the value of coverage. Reach out to SBOA Tenant Insurance for fresh, professionally designed signage that catches attention and supports your leasing strategy.
3. Optimize the Move-In Experience
The move-in process is your best opportunity to introduce the value of tenant insurance and secure compliance. Is your team effectively communicating insurance options and documenting tenant choices correctly? If you're not sure, request a walkthrough or audit from your SBOA representative. A quick tune-up can lead to big improvements in enrollments and customer satisfaction.
Ways to Boost Revenue & Elevate the Customer Experience
4. Prevent Claims Before They Happen
No one wants to deal with claims — especially the preventable ones. Common incidents like water damage or pest infestations often stem from maintenance issues that can be caught early. Use this time to inspect high-risk areas and complete any deferred maintenance. SBOA Tenant Insurance can provide data to help you pinpoint problem spots and prevent costly headaches before they start.
5. Empower Your Team with Training
Confident, knowledgeable staff are key to driving enrollment Most insurance partners including SBOA offer free virtual training and refresher sessions to help your team understand coverage details and answer tenant questions with confidence Don’t wait until confusion costs you a sale Your SBOA Tenant Insurance Relationship Manager is also ready to provide your team with live training upon request, providing them with tools to be most successful in their work. Live trainings are a free service to all participants!
6. Leverage Your Program Data
Your insurance provider should do more than issue policies — they should provide actionable insights. SBOA Tenant Insurance delivers regular performance updates to help you track enrollment trends, insured unit counts, and projected revenue. Use this data to set goals, identify areas for improvement, and uncover new revenue opportunities. Consider rolling out upgraded plans like Platinum and Platinum Plus to further enhance your offering.
Your Partner in Performance
Your tenant insurance provider should be more than a vendor they should be a proactive, strategic partner. SBOA Tenant Insurance supports your success year-round with tools, training, marketing materials, and performance insights that drive real results
Ready to refresh your program and boost performance this spring?
Connect with SBOA Tenant Insurance, powered by Alchemy Insurance Solutions, to discover how their team can help you optimize revenue, improve compliance, and deliver an exceptional experience to every tenant.
Contact us at https://thesboa.com/vendors/SBOATI
Author: Erika Campbell, , CPCU, AIC-M AVP Self-Storage Operations
SBOA Tenant Insurance Announces Seamless
FOR IMMEDIATE RELEASE
New Integration Streamlines Insurance Management and Enhances Operator Efficiency
Lancaster, PA – April 16, 2025 – SBOA Tenant Insurance (SBOATI), powered by Alchemy Insurance, has announced a new seamless integration with Cubby, one of the fastest-growing facility management software in self-storage. Launching officially on April 16, 2025, this integration simplifies tenant insurance operations by automating administrative processes and embedding insurance tools directly into the Cubby platform
The integration reflects SBOATI’s commitment to delivering flexible, operator-first insurance solutions that enhance tenant experiences, streamline reporting, and help storage owners grow ancillary revenue—regardless of which facility management system they use.
Streamlined Insurance Management for Operators
With this new integration, mutual clients of SBOATI and Cubby can automatically report tenant insurance activity through a secure channel, eliminating the need for manual monthly submissions. Facility operators also gain in-system access to manage rates, coverage options, and required documentation directly within the Cubby interface.
What Makes This Integration Stand Out
Fully Automated Reporting: No manual monthly submissions insurance activity is reported in real time
In-System Functionality: Insurance tools are embedded directly into Cubby’s intuitive platform.
Frictionless Onboarding: Existing Cubby users can activate SBOATI with minimal setup or training.
Benefits to Self-Storage Operators
Time-Saving Efficiency: Reduce administrative burdens and improve accuracy. Revenue Growth: Boost tenant participation and ancillary income at move-in
Faster Claims Support: Real-time system sync enables quicker claims processing with 24/7/365 support.
Dedicated Support: Access to an award-winning account management team and industrytrusted insurance program.
“This integration is a natural fit for our mission to deliver seamless, cost-effective insurance solutions tailored to the self-storage industry,” said David Myers, Vice President – Operations | Head of Self Storage, Alchemy Insurance Solutions. “We’re committed to integrating with any facility management software that supports our clients’ needs. Partnering with Cubby gives operators powerful tools to enhance efficiency and grow revenue—while keeping the insurance process simple and automated.”
“Our goal at Cubby is to simplify growth for self-storage operators,” said Matt Engfer, CoFounder & CEO of Cubby. “Integrating with SBOA Tenant Insurance allows us to bring even more efficiency and value to our customers—by embedding insurance functionality into their daily operations. It’s one more way we’re helping operators deliver a better tenant experience with less operational friction.”
Powered by Alchemy Insurance Solutions, SBOA Tenant Insurance is already integrated with several of the industry’s top management systems and is open to working with any FMS that offers integration capabilities.
Integration with Cubby Self-Storage Software
Check this out… From a Real Audit Information Snapshot
Recent data from an audit from Mercantile Systems Inc.’s SBOA Internal Audit software output highlights areas where self-storage facilities are excelling, based on 300+ audits:
Top Performing Audit Areas:
✔ Rent Roll Accuracy (91.3%) – Teams consistently verify and export rent rolls with accuracy.
✔ Curb Appeal Landscaping (91.3%) – Facilities maintain strong curb appeal standards.
✔ Phone System Readiness (91.3%) – Phone systems are operational and well-maintained.
These high scores reflect a strong commitment to operational excellence proving that regular audits reinforce best practices across multiple locations
Where Improvements Are Needed: Addressing Operational Gaps
While the data reveals strengths, it also pinpoints key areas for improvement:
Underperforming Audit Areas:
❌ Septic System Maintenance (45.9%) – Either not being done or poorly documented.
❌ On-File Inspections (49.1%) – Several locations lack required inspection records.
❌ Quarterly Date Validations (51.0%) – A simple check (“is the date current?”) is frequently failed.
These are low-effort, high-impact fixes, making them perfect candidates for targeted training or Just-in-Time AI modules that can flag issues before they escalate.
AI-Powered Audits: The Future of Self-Storage Compliance
Beyond standard reporting, this system integrates AI-driven insights to transform how selfstorage operators manage audits With AI-powered alerts and auto-training tools, facilities can:
✅ Proactively address trends – AI flags recurring issues before they impact operations.
✅ Reduce compliance risks – Automated tracking ensures inspection records stay up to date.
✅ Optimize team performance – AI-driven modules provide real-time coaching for staff.
Conclusion
In an industry where 90% of operators are still using outdated audit methods, MSI’s Just-InTime Training within the SBOA’s Internal Audit System offers a smarter way to track performance, enhance compliance, and improve efficiency. With real-time data, customizable filters, and AI-powered insights, operators can shift from reactive problem-solving to proactive decision-making.
Ready to transform your facility’s internal audits? Contact the SBOA today at https://thesboa.com/vendors/SBOA-Internal-Audit-Systems to see how our Internal Audit System’s real-time, AI-driven insights can elevate your operations.
Managing a self-storage business across multiple locations—or even multiple states—comes with a unique set of challenges. From navigating complex compliance requirements to streamlining operations and keeping employees aligned, the demands can quickly become overwhelming. Here’s what self-storage operators need to consider to stay ahead.
1) The Compliance Puzzle: Navigating State-by-State Regulations
One of the biggest challenges in multi-state self-storage management is compliance. Each state has its own employment laws, tax regulations, lien laws, and safety standards. What’s required in California may not apply in Texas, and keeping track of these differences can be a full-time job. Without a centralized compliance strategy to manage these varying requirements, businesses risk fines, lawsuits, or operational disruptions. By implementing regular reviews of new state compliancy laws and having a dedicated compliance support team, you’ll be better equipped to effectively navigate and manage the unique regulations of each state.
2) Recruiting and Retaining the Right Talent
Hiring the right team across multiple locations is challenging due to varying wage expectations and job regulations. Retention can be tough, as many self-storage employees view their roles as temporary. Offering competitive benefits, career growth opportunities, and standardized onboarding can help retain talent. Training programs—including customer service, conflict resolution, and leadership development—foster employee engagement and growth. Cross-training employees and utilizing technology-driven recruiting tools streamline hiring and create a more flexible workforce, ensuring consistency and strong candidate matches across locations.
3) Streamlining Operations Without Losing the Local Touch
Efficiency is essential for profitability, but customers still expect a personalized experience. Automating routine tasks—such as lease processing, payment collections, and customer communications— helps reduce administrative burdens and improve efficiency. However, customers still value personal interactions, whether it’s getting help with unit selection or addressing concerns. By using automation to handle repetitive tasks and freeing up staff to focus on customer service and facility upkeep, you can create a smooth operation while maintaining the friendly, local experience customers expect.
4) Leveraging Data for Smarter Decision-Making
A multi-location business generates vast amounts of data, but are you leveraging it effectively? Key performance metrics like occupancy rates, pricing trends, and seasonal demand fluctuations can provide valuable insights. Investing in analytics tools that consolidate data across locations helps leaders make informed decisions on pricing, marketing, resource allocation and business growth.
Storage Management
5) Prioritizing Workplace Safety Across Locations
Workplace safety isn’t just about preventing injuries—it’s about protecting employees and customers while reducing liability. Different states may have varying OSHA regulations, workers’ compensation requirements, safety training mandates, and other compliance guidelines. Implementing a safety program, along with location-specific training and adjustments, supports compliance while creating a safer, more informed work environment.
Simplifying the Complex with the Right HR Partner
Managing compliance, recruiting and retaining employees, streamlining operations, leveraging data, and maintaining workplace safety across multiple states can feel overwhelming—but you don’t have to navigate it alone. AlphaStaff provides comprehensive HR solutions that address each of these challenges, from multi-state compliance management and tailored recruiting strategies to data-driven insights and workplace safety programs. Our experienced team keeps your HR processes running smoothly, helping you stay compliant and efficient, so you can focus on what truly matters—growing your business and delivering exceptional service.
Want to simplify your multi-state self-storage operations? Contact AlphaStaff today to learn how we can help.
From Novelty to Necessity: How Smart Units
Over the past decade, the rapid advancement of smart technology has transformed industries and everyday life. Devices like smart doorbells, thermostats, and cameras have evolved from novelties into essential household tools, offering convenience and peace of mind. As consumers have embraced these innovations in their homes, smart technology has entered the self-storage industry, revolutionizing how tenants interact with their units and how facility owners manage their properties.
Much like the evolution of smart home products, smart self-storage units provide the same two key benefits: convenience and peace of mind. Tenants today expect the ability to monitor their stored belongings, receive instant updates on activity, and control access to their units—just as they would with smart home systems like Ring Doorbell™ or Amazon Alexa™. This seamless connectivity helps alleviate one of the biggest concerns people have when using self-storage: the safety of their valuables.
The Shift Toward Smart Self-Storage Solutions
The adoption of smart self-storage units has been fueled by the desire for greater convenience and enhanced protection. Just as a homeowner feels reassured knowing their front door is monitored or their living room lights can be controlled remotely, self-storage customers want similar assurances for their off-site belongings. Whether they’re storing personal items, business inventory, or seasonal gear, tenants want to know that their belongings are protected—and that they can easily access information about their units anytime.
A crucial factor driving this change is the increasing diversity of self-storage tenants. The demand for smart units spans various demographics, from urban millennials to baby boomers and small business owners. For instance:
Urban millennials, who often use small 5x5 storage units as extensions of their closets, appreciate the ease of anytime access and monitoring as part of their connected, fast-paced lifestyle.
Baby boomers, who may store family heirlooms or recreational vehicles in 10x10 or larger units, value the added visibility that smart technology brings to their belongings.
Small business owners utilizing larger 10x20 units to store inventory want to ensure their business assets are safe, especially when they can’t visit the facility regularly. This cross-demographic appeal makes smart self-storage technology not just a trend, but an industrywide shift that aligns with modern customer expectations. According to the 2023 Self Storage Association (SSA) Demand Study, the two fastest-growing features in self-storage are unit monitoring and anytime access—services that directly reflect the influence of smart technology on the industry.
Are Transforming Self-Storage
Catering to the New Generation of Renters
As younger generations like Gen Z and Millennials continue to enter the job market and become renters, they bring new expectations shaped by a lifetime of digital connectivity. These tech-savvy consumers have grown up with smartphones, smart homes, and on-demand services, and they expect the same level of convenience and control from their self-storage experience. This shift is significant for facility owners and operators, as it requires them to rethink the services they offer and how they interact with tenants.
In fact, the latest SSA Demand Study found that unit monitoring is the number one feature Gen Z renters are willing to pay more for. This generation’s willingness to invest in technology-driven services highlights a key opportunity for self-storage businesses. By embracing smart units, facilities can attract and retain this younger demographic, while also increasing their revenue by 12-15% per unit with new ancillary services.
Introducing StorageDefender: The Pioneer of Smart Unit Technology
One of the leading companies driving this transformation in self-storage is StorageDefender Inc. Founded in 2019, StorageDefender has quickly become a leader in offering smart unit technology as a service for the self-storage industry. The company’s goal is simple: to provide self-storage tenants with 24/7 peace of mind over their valuables, while providing facility owners with a new and reliable source of ancillary revenue.
StorageDefender’s Smart Units as-a-service offer continuous, real-time monitoring of each storage unit. Tenants receive alerts via text message whenever activity is detected inside their unit. This immediate notification allows tenants to confirm whether the activity is legitimate—such as their access—or if it’s a potential safety concern. Whether tenants are on vacation, at work, or simply going about their daily routines, they can rest easy knowing they are connected to their storage units in real time.
By incorporating smart units, self-storage facilities offer tenants a level of control and personalization unmatched by traditional units. Instead of simply relying on external measures like gates or cameras, tenants can actively monitor their units, providing an extra layer of reassurance. This hands-on approach aligns perfectly with modern expectations for connectivity and real-time access to information, making StorageDefender a game-changer for both tenants and facility owners alike.
Proven Benefits for Facility Owners
StorageDefender’s innovative approach not only benefits tenants but also provides a significant financial boost for facility owners. On a national scale, StorageDefender’s facility partners have reported a 12-15% revenue increase by offering smart unit services to tenants. This revenue comes from the additional premium tenants are willing to pay for the increased visibility, real-time monitoring, and personalization that smart units provide.
In addition to the direct revenue gains, smart units also contribute to improved tenant retention. A survey conducted by StorageDefender found that 78% of tenants with smart units would seek out similar features in their next storage facility. This indicates that once tenants experience the added peace of mind and convenience of smart units, they are more likely to stay loyal to the facilities that provide them. By offering these tech-driven features, facility owners can reduce tenant turnover, fostering long-term relationships that increase profitability.
Tenant feedback further underscores the value of smart unit technology. Nicole M., a tenant in Austin, Texas, shared her positive experience, stating, “The Smart Unit monitoring system is great! I get a text every time I go to my storage to make sure it’s me. This makes me feel more confident in storing my personal belongings at this facility.” Reviews like this demonstrate how smart units can enhance the overall tenant experience, making self-storage facilities more attractive to prospective renters.
Looking Ahead: The Future of Smart Self-Storage
As the demand for smart technology continues to grow, self-storage operators who adopt these innovations will be better positioned to attract a broader range of tenants and maximize profitability. Younger generations, particularly Gen Z and Millennials, are setting the stage for future expectations, and they are willing to pay a premium for services that align with their tech-driven lifestyles.
By partnering with companies like StorageDefender, self-storage facilities can offer the next level of convenience and visibility that modern renters demand. Whether it’s a millennial needing extra closet space, a baby boomer safeguarding family heirlooms, or a small business storing inventory, the universal appeal of smart units is undeniable. In an increasingly connected world, offering smart technology in selfstorage isn’t just a competitive advantage—it’s a necessity.
Brook Bland is the Marketing Manager at StorageDefender Inc., the pioneer leader in smart tenant unit monitoring services for the self-storage industry. StorageDefender enhances tenant peace of mind while providing storage facilities with a new, independent, recurring revenue stream per unit. Brook obtained a Bachelor's degree in Marketing from the University of North Texas and is passionate about all things marketing and self-storage. For more information, call (877) 533-3363 or email brook@storagedefender.com.
©Copyright 2024 StorageDefender Inc.
Author: Brook Bland Marketing Specialist StorageDefender
What to Look for in a Self-Storage General
Building a self-storage facility is a significant investment, and the team you choose to bring it to life can make all the difference. A strong partnership with an experienced general contractor or manufacturer ensures that your project is completed on time, within budget, and with long-term durability in mind. But with so many options available, how do you find the right fit?
Industry-Specific Experience Matters
Not all contractors are familiar with the unique requirements of self-storage construction. Unlike traditional buildings, self-storage facilities need optimized layouts to maximize rentable space, secure access points, and efficient traffic flow. An experienced contractor will understand:
How to design efficient unit layouts to increase revenue potential
Which security features (such as gated entry and surveillance) are best for tenant safety
How to navigate zoning laws and building codes specific to self-storage facilities
Before choosing a contractor, review their past projects and seek client testimonials to ensure they have the right expertise.
Streamlined Design and Engineering
A seamless design and engineering process can save time and money. Some contractors and manufacturers provide in-house design services, ensuring a smoother transition from concept to construction. This approach eliminates miscommunication between separate engineering and construction teams and helps prevent costly delays. A good contractor will also offer flexible floor plans tailored to different business models, whether you’re building a traditional single-story facility, a multi-level structure, or climate-controlled units.
The ability to design with future expansion in mind is another key advantage of working with an experienced team.
Quality Materials for Long-Term Success
The materials used in your facility will directly impact maintenance costs and tenant satisfaction. A reputable manufacturer will use:
Durable steel framing for structural strength
Weather-resistant paneling to minimize wear and tear
High-quality insulation for energy-efficient climate-controlled units
Choosing a contractor that sources its own materials can also lead to cost savings and better quality control, ensuring that your investment lasts for years to come.
Contractor/Manufacturer
Project Management and Communication
Self-storage construction involves multiple phases, from permitting and site preparation to final inspections. A well-organized contractor will have a strong project management team that provides:
Clear timelines and scheduling
Regular progress updates to keep stakeholders informed
A dedicated point of contact for questions and concerns
Understanding how a contractor handles unexpected challenges is just as important as their ability to stick to a schedule Be sure to ask about their problem-solving approach before signing a contract
Reputation and Reliability
A contractor’s reputation speaks volumes about their reliability. Look for industry certifications, affiliations with organizations like the Self Storage Association, and positive client testimonials. Online reviews and case studies can also offer insight into their track record. A well-established contractor with a history of successful self-storage projects is more likely to deliver quality work and stand behind their product long after construction is complete.
Find the Right Contractor with A-Lert Building Systems
Selecting the right self-storage general contractor or manufacturer is one of the most important steps in launching a successful facility. By prioritizing experience, material quality, communication, and reputation, owners can feel confident in their choice.
If you’re looking for a trusted partner in self-storage construction, A-Lert Building Systems is a proven leader in the industry. Learn more about our services at www.thesboa.com/vendors/a-lert-buildingsystems and take the first step toward a well-built facility.
Author: Aaliyah Drew Digital Marketing Specialist & Brand Advocate
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MAY 1: Ready for Moving Season? Prepare Your Facility for Summer Renters
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SEO Is Alive and Thriving: Why It Matters
After every major Google update, some industry voices proclaim that search engine optimization (SEO) is dead. The truth is, SEO isn’t going anywhere. As long as people continue searching online for local businesses, websites must remain optimized to ensure visibility in search results.
SEO is very much alive and constantly evolving. It’s a comprehensive strategy that improves a facility’s organic search rankings, driving more potential tenants to your website when they are actively searching for self-storage.
With more than 200 ranking factors in Google’s algorithm, it is easy to get overwhelmed trying to stand out in a crowded digital landscape. One thing remains clear: SEO is still essential for self-storage businesses looking to attract tenants and boost occupancy. Even with the rise of AI-driven search and constant algorithm updates, SEO continues to be the foundation of online visibility, especially for local businesses.
The Long and The Short of It
SEO is a long-term strategy that builds lasting visibility and credibility for your storage facility. Earning trust and authority with search engines takes time, but the organic results it delivers are both sustainable and cost-effective in the long run.
In contrast, pay-per-click (PPC) advertising is a short-term strategy designed to drive immediate traffic and leads. With PPC, you pay for visibility at the top of search results, but once you stop paying, the traffic stops.
Some believe that occupying all areas of the search engine results page, including organic results, local listings, and paid ads, ensures your facility appears wherever potential tenants are looking. Since users have different search habits, showing up across all touchpoints maximizes visibility and increases the chances of capturing leads.
SEO in 2025 and Beyond
SEO can be broken down into three core areas: on-page, off-page, and technical. On-page SEO focuses on optimizing content and elements within your website, such as title tags, headings, image optimization, and content. Off-page SEO includes external factors like local listings, citations, and social signals that help build authority and trust. Technical SEO ensures your website’s infrastructure, like website speed, mobile-friendliness, and crawlability, is optimized for search engines to access and index your content.
More Than Ever for Self Storage
Local SEO, on the other hand, targets visibility within your specific geographic area. It focuses on optimizing your Google Business Profile, managing local citations, and encouraging customer reviews to help your facility appear in local search results when potential tenants are looking nearby. It also refers to your business name, address, and phone number (NAP) being consistent across all platforms on the web. These factors still play a role in establishing your domain’s authority and lending credibility to your website over time.
Bottom line: SEO isn’t dead; it is evolving. As the digital landscape changes, SEO adapts by focusing on what matters most to users: relevant, local results that deliver the information they’re searching for.
Ready to launch a results-driven, long-term SEO strategy?
Connect with the in-house SEO experts at The Storage Group®. We specialize in proven marketing solutions tailored specifically for storage facilities.
Visit us at booth #1126 during the 2025 ISS World Expo in Las Vegas and discover how we can elevate your digital presence. Call us today at (407) 392-2328 to schedule your demo!
Author: Lincoln Hawks Senior Digital Content Writer
The Storage Group®
179D Tax Deduction: Unlock
What is Section 179D?
Section 179D is a federal tax incentive that rewards commercial building owners and designers for energy-efficient building improvements. It provides substantial tax deductions—up to $5.81 per square foot—for installing qualifying energy-efficient lighting, HVAC, and building envelope systems that reduce energy consumption compared to industry standards. Self storage facilities are great candidates for 179D even if you have already captured some accelerated benefits through Cost Segregation.
Owners can claim significant tax savings up to $5.81 per square foot in immediate tax deductions, potentially saving hundreds of thousands of dollars on larger properties.
The tax deduction significantly improves the return on investment for energy upgrades, often shortening payback periods by years. Newly constructed buildings or recent significant improvements qualify.
Energy-efficient improvements enhance your buildings value by reducing operating costs and increase property marketability, creating both immediate tax benefits and long-term value.
Who is eligible for the deduction? The 179D tax deduction is available to those who own or design energy-efficient commercial buildings. Generally speaking our current construction methods qualify as energy-efficient commercial buildings. The 2022 Inflation Reduction Act expanded eligibility to include tax-exempt organizations who can allocate the deduction to primary designers of qualifying systems. So the law now applies to commercial buildings owners, building designers for government, non-profit, religious, and tribal organizations. These beneficiaries would be architects, engineers, and design-build contractors.
The 179D deduction applies to virtually any commercial building that implements qualifying energyefficient systems including:
Square Foot in Energy Tax Deductions
The process is very straightforward. An initial assessment is made. CSSI reviews your building specifications and documentation to determine eligibility for deductions of up to $5.81 per square foot for energy-efficient commercial buildings. A licensed engineer conducts a comprehensive on-site inspection to document your building’s energy systems including HVAC, lighting, and building envelope. Using IRS-approved software, our engineers model your building’s energy performance against ASHRAE standards to calculate your eligible deduction amount. CSSI then provides all required certification documentation and works with your tax professional to properly claim the deduction on your tax return.
179D is a powerful tool for accelerating the adoption of renewable energy projects. By reducing costs and improving financial feasibility, these tax incentives support a more sustainable and energyefficient future. Businesses and investors looking to capitalize on these benefits should stay informed about policy changes and consult with experts to maximize their tax advantages. If you are looking to utilize green building tax incentives through 179D, contact CSSI to discover how much you could save. Don’t leave money on the table—maximize your tax benefits today!
Warren Dazzio is Executive Vice President of CSSI. He has extensive knowledge of tax laws and real estate For over 11 years Warren has consulted with Self Storage Owners and their Tax Professionals to reduce their taxable income. He has spoken at State and National Storage Associations including ISS and SSA and various other industry and CPA Associations. He graduated from Franciscan University in Steubenville, OH and has an MBA from Louisiana State University. Find out more at: https://cssiservices.com/sales/warren-dazzio/
Author: Warren Dazzio
Executive Vice President
CSSI
We would like to thank the following companies for sponsoring this issue of Self-Storage Unlocked Magazine:
