Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Over the last decade, sbe has mastered the art of creating desirable destinations; the lifestyle platform included over 100 hotels and 150 restaurants and lounges. In 2020, Nazarian sold the remaining 50% stake of sbe’s hotel platform to Accor Hotels. The $850 million cash and asset swap deal was groundbreaking for the lifestyle hotel category.
High Net Worth Individuals are seeking wellness experiences to feel, look and live better. Meanwhile, existing wellness hospitality brands lack a comprehensive methodology that is easily integrated into guests’ lives for lasting results. We have created a groundbreaking global, six-star luxury wellness ecosystem designed to promote harmony of body & mind at the intersection of science, technology, nutrition & travel. Nazarian has assembled an unmatched team of visionaries and titans across industry to deliver on this unprecedented vision for The Estate. He is joined by Marc Anthony, Tony Robbins, and Richard Attias.
This is The Estate.
sbe is a privately held lifestyle hospitality company that develops, manages and operates world-class luxury and smart lifestyle hotels and resorts, branded residences, diagnostic and longevity centers, restaurants, lounges and nightclubs.
Over the last two decades, sbe has mastered the art of creating desirable destinations, and the lifestyle platform historically included over 100 hotels and 150 restaurants and lounges.
Across sbe’s legacy hotels, branded residential became a driver of over US$4 billion in sales for the platform.
The Estate by sbe is positioned to be the leading ultra-luxury hospitality real estate and management company providing a platform utilizing advanced diagnostics, early intervention and lifestyle programming to promote healthier lifestyle living and longevity.
We are dedicated to advancing research, promoting preventive care, and supporting sustainable practices that contribute to the well-being of current and future generations. We endeavor to enhance and extend human life by pioneering
innovative solutions in healthcare, wellness, and technology, fostering a world where people can live healthier, longer, and more fulfilling lives within an ultraluxury platform.
Our core values are rooted in luxury, service excellence, and creating unique and memorable guest experiences.
The Estate Mission
OUR MISSION IS TO BE A REVOLUTIONARY LUXURY HOSPITALITY & RESIDENTIAL ECOSYSTEM ANCHORED IN THE WORLD OF PREVENTATIVE MEDICINE, AI AND LONGEVITY
OUR GOAL IS TO HELP PEOPLE THROUGH ACCESSIBILITY AND IS CENTERED ON THE FOLLOWING:
• Providing a platform utilizing advanced diagnostics, early intervention and lifestyle programming to promote healthier lifestyle living and longevity.
• Dedicated to advancing research, promoting preventive care, and supporting sustainable practices that contribute to the well-being of current and future generations.
• Enhancing and extending human life by pioneering innovative solutions in healthcare, wellness, and technology while fostering a world where people can live healthier, longer, and more fulfilling lives within an ultra-luxury platform.
• Creating unique and memorable experiences by delivering unparalleled luxury, personalized service, and refined elegance.
• Commitment to exceeding the expectations of our discerning guests, offering exquisite accommodations, world-class dining, and bespoke services in an ambiance of sophistication and comfort.
• Offering premier destinations for those seeking the ultimate in luxury and hospitality, where every detail is crafted to inspire and excite.
The Estate is a groundbreaking global ultra-luxury wellness ecosystem designed to promote harmony of body and mind at the intersection of science, technology, nutrition and experiential travel. A unique aspect of our vertical offerings is their flexibility and interchangeability:
HOTELS AND RESORTS
RESIDENCES
DIAGNOSTIC CENTER
FOOD & BEVERAGE CONCEPTS
Our network of ultra-luxury resorts, residences, centers, and retreats coupled with science-backed programming are the result of the most progressive and proven thinking from leaders within our exclusive network of health and wellness experts, international strategic partners and emerging brands.
LONGEVITY CENTER
HOLISTIC SPA
The Estate Ecosystem
The Market
The Estate ecosystem is sbe's unique selling proposition given we blend the traditional ultraluxury hospitality and longevity environments by offering: 1) an accessible, opulent and relaxing environment focused on experiential luxury, unparalleled service, comfort, and entertainment and 2) an emphasis on wellness, health, and longevity offering a comprehensive range of medical spa, wholistic, and preventive diagnostic treatments.
The latter mention of preventative diagnostic distinguishes us from traditional luxury boutique hotel companies and traditional luxury wellness hotel companies and is why we partnered with one of the leaders in the field…Fountain Life and their telehealth network of medical partners.
ABOUT
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges andnightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brandswitha commitment to authenticity, sophistication, mastery and innovation. Overthe last decade, sbe hasmasteredthe artofcreating desirable destinations; the lifestyle platform included over 100 hotels and 150 restaurants and lounges.
In 2020, Nazarian sold the remaining 50% stake of sbe’s hotel platform to Accor Hotels. The $850 million cash and asset swapdeal was ground-breaking for the lifestyle hotel category.
This groundbreaking luxury hotel platform has been built by four titans of industry: Sam Nazarian and Tony Robbins are joined by sbe's partner and global music icon, Marc Anthony, and international strategist Richard Attias.
SBE Founder and CEO SAM NAZARIAN
With an uncompromising entrepreneurial instinct, Sam Nazarian is always ahead of the curve in creating and defining consumer trends and global lifestyle hospitality experiences. His unmatched career began with the founding of sbe Entertainment Group in 2002, which has turned into one of the most successful hospitality companies with sought-after lifestyle hospitality brands around the world including SLS Hotels, Hyde Lounge and Mondrian Hotels. In 2020, Nazarian sold the remaining 50% stake of sbe’s hotel platform to Accor Hotels to focus on C3’s global food-tech platform and full ownership of sbe’s Disruptive Restaurant Group. The $850 million cash and asset swap deal was groundbreaking for the lifestyle hotel category.
Seeing an opportunity to expand his expertise into the culinary world, Sam added Disruptive Restaurant Group (DRG) to his entrepreneurial roster, which soon became the leading restaurant and nightlife group devoted to visionary and award-winning culinary experiences, with elevated concepts like Katsuya, S Bar, Kumi, Life Rooftop in NYC, Sa’Moto at Doheny Room, Hyde Sunset Kitchen + Cocktails and Casa Dani.
In February 2020, Sam launched C3 (Creating Culinary Communities). Sam’s vision for C3 is to re-imagine the food industry by introducing the world to a revolutionary way to approach food halls, ghost kitchens and mobile delivery via world-class culinary talent and technology. To date, C3 operates 800 digital kitchens across the U.S., will open a predicted 1,000 digital kitchens by year-end 2022, and is on track for 12,000 kitchens globally by 2023.
AWARDS & DISTINCTIONS
2023 Maestro Cares Honoree, Corporate Social Responsibility
2018 CCA Los Angeles, Treasures of Los Angeles Honoree
2014 Fortune’s 40 Under 40 List
2014 Juvenile Diabetes, Man of the Year
2014 Make-A-Wish Foundation, Man of the Year
2013 HotelChatter.com, Hotelier of the Year
2012 HotelChatter.com, Hotelier of the Year
2012 Mondavi Wine & Food Award
2009 Commissioner Los Angeles World Airports
2009 Cedars-Sinai Humanitarian Award
2007 Dream Developer Award Hollywood Life Magazine
2006 The Influentials, Los Angeles Magazine
Co-Founder & Investor in The Estate TONY ROBBINS
GLOBAL ENTREPRENEUR, INVESTOR, NY TIMES #1 BEST SELLING AUTHOR, PHILANTHROPIST AND THE WORLD’S #1 LIFE AND BUSINESS STRATEGIST
Tony Robbins isthe icon of the personal, professional, and peakperformance industries. He is a Global Entrepreneur, Investor, #1 NY Times Best Selling Author, Philanthropist, Sports Team Owner and the World’s #1 Life and Business Strategist.
For over 47 years, more than 100 million people from over 195 countries have invested in his books, audio and video training and more than 12 million people have attended his live events. A leader called upon by leaders, he has consulted and coached some of the world’s greatest athletes, entertainers, Fortune 500 CEOs, and four US presidents. He has been coaching top sports teams to victory fordecades, including the Golden State Warriors, the Washington Capitals, Dallas Mavericks, Miami Heat, and San Antonio Spurs, among others.
Inhis groundbreaking #1 New YorkTimes bestselling book, LIFEFORCE: How New Breakthroughs In Precision Medicine Can Transform The Quality Of Your Life & Those You Love, Robbins interviewed over 150 of the world’s top doctors, scientists, and Nobel Laureate on the newest breakthroughs in health technology to help maximize your energy and strength, prevent disease, and extend your health-span. It is considered a cornerstone resourcesin the health and human longevity space.
“The CEO Whisperer”
“Tony Robbins helped me discover what I am really made of - I’ve taken my tennis game and my life to a whole new level!”
- SERENA WILLIAMS
Equity Partner, sbe
MARC ANTHONY
MARC ANTHONY IS ONE OF THE MOST INFLUENTIAL ARTISTS OF HIS TIME AND A TRUE AMBASSADOR OF LATIN MUSIC AND CULTURE.
He has received countless gold and platinum certifications from the Recording Industry Association of America (RIAA) and has been credited with over 50 Billboard chart #1’s hits and over 7.1 Billion views on YouTube. On May 10, 2019 Marc Anthony released OPUS, his first new studio album in six years on Magnus Media / Sony Latin Music.
OPUS is his eighth salsa album in the 26 years since Otra Nota (1993) established him.
In addition to winning the 2020 Grammy Best Tropical Album, Opus has earned Marc Anthony a #1 at Billboard’s Tropical Airplay list with “ Parecen Viernes ”, 4 nominations to Latin American Music Awards for: Favorite Album (OPUS), Favorite Artist Tropical, Favorite Song (Parecen Viernes), and Favorite Tour. He was a finalist in 4 categories for the 2020 Billboard Latin Music Awards (Tropical Album of the Year – OPUS, Tropical Song of the Year – Parecen Viernes, Tropical Artist of the Year – Solo, and Tour of the Year – OPUS TOUR). His previous album, Marc Anthony 3.0, released July 23, 2013, received an American Music Award; a GRAMMY® Award nomination; five Premios Lo Nuestro; two Premios Juventud; ten Billboard Latin Music Awards; three Billboard Awards; and special recognitions from the Univision and Telemundo networks.
Anthony has also established a highly credible acting résumé. Besides his music and acting accomplishments, in 2012, the six – time GRAMMY® and Latin GRAMMY® Award winner launched the Maestro Cares Foundation, hosting a series of fundraisers throughout the year to benefit the non-profit organization and build orphanages in Latin America. He also has his own clothing and accessories line for Kohl’s, and he is a minority owner of The Miami Dolphins. His entertainment and sports venture Magnus Media is the leading Latin artist and athlete representation company in the nation and focuses on developing new ventures that bridge content creation and commerce.
On November 16, 2016, Anthony received the prestigious “Person of the Year” honors from the Latin Academy of Recording Arts and Sciences. Recently, Marc became the first artist of his genre to receive a “6-time Diamond RIIA Certification” for his album 3.0 and was recognized with his third Guinness Records. In March 2022, Marc Anthony released his new album “Pa’lla Voy”. His “Pa’lla Tour played to sold out audiences all over United States, Europe and Latin America. On June 2022 Marc Anthony was selected for the Hollywood Walk of Fame Class of 2023.
Investor & Strategic Partner
RICHARD ATTIAS
RICHARD ATTIAS
& ASSOCIATES (RA&A) IS A GLOBAL
STRATEGIC COMMUNICATION FIRM FOUNDED BY
RICHARD
ATTIAS, A LEADING EXPERT IN EXECUTING HIGH-IMPACT LIVE EXPERIENCES, CURATING INFLUENTIAL PLATFORMS, AND CREATING UNIQUE CONTENT.
Founded in 2008, the firm has grown to an international team of more than 120 across offices in New York, Paris, Riyadh, Dubai, Dakar and Beijing. Organized around five core expertise, RA&A supports a range of clients –governments, corporations, international organizations, and individuals – across the sectors of technology, finance, culture, healthcare, energy, and more.
- RA&A Advisory & Diplomacy identifies unseen opportunities in public affairs and forges beneficial partnerships.
- RA&A Lab generates thought leadership and content for advisory clients and crafts programming for top-tier summits.
- RA&A Live Experiences brings these ideas to life through world-class end-to-end experiential production.
- RA&A Digital delivers bespoke virtual platforms and digital solutions.
- RA&A Sport & Entertainment unites communities through awe-inspiring sport ceremonies, cultural festivals, and entertainment events.
Renowned for its ability to bring together diverse stakeholders from business, government, and civil society to engage in dialogue on critical issues, RA&A builds platforms that are instrumental in fostering economic growth, innovation, and greater cooperation. As a world-leading strategic communication firm, RA&A has established a reputation for empowering its clients to lead, inspire, and drive positive impact on a global scale through bold diplomacy strategies and pioneering live and digital platforms, as well as through memorable sport and entertainment experiences. State Warriors. Business leaders and financial moguls from Salesforce.com founder Marc Benioff to Ray Dalio of Bridgewater Associates have tapped him for personal coaching.
THE ESTATE TEAM
Sam Nazarian
CHIEF EXECUTIVE OFFICER & CHAIRMAN
Robbins CO-FOUNDER & STRATEGIC INVESTOR Ajay K. Gupta PARTNER, BOARD MEMBER
INVESTOR & STRATEGIC PARTNER | SINGER, SONGWRITER & ACTOR Richard Attias
INVESTOR & STRATEGIC PARTNER FOUNDER, RICHARD ATTIAS & ASSOCIATES Rishabh
MEDICAL PARTNERS
Dr. William Kapp
BOARD CERTIFIED ORTHOPEDIC
SURGEON AND CEO, FOUNTAIN LIFE
Dr. Peter Diamandis
CO-FOUNDER AND VICE CHAIRMAN OF CELULARITY INC.
Dr. Robert Hariri, MD, PhD
SURGEON, BIOMEDICAL SCIENTIST
Dr. Helen Messier, MD, PhD
CHIEF MEDICAL AND SCIENCE OFFICER, FOUNTAIN LIFE
Dr. Eric Verdin
CEO, BUCK INSTITUTE FOR RESEARCH ON AGING
FACULTY CHAIR FOR MEDICINE AT SINGULARITY UNIVERSITY
Dr. Mark Hyman
#1 NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLING AUTHOR
VIDEO: SAM NAZARIAN DR. OZ - FII VIDEO: SAM NAZARIAN & DR. OZ - FII
VIDEO: DR. BILL KAPP - THE ESTATE X FOUNTAIN LIFE VIDEO: DR. BILL KAPP - THE ESTATE X FOUNTAIN LIFE
VIDEO: THE ESTATE LAUNCH EVENT VIDEO: THE ESTATE LAUNCH EVENT
The Estate Announcement.
Miami's elite gathered on September 18th at the Rubell Museum for the exclusive reveal of The Estate by sbe, a revolutionary hospitality and residential ecosystem focused on preventative medicine, Al, and longevity. Led by founders Sam Nazarian and Tony Robbins, partners Marc Anthony and RichardAttias also took to the stage to share their vision for this pioneering global brand.
IN THE NEWS
“WE THINK THE CONSUMER IS GOING TO DEMAND THAT BRANDS FOUNDATIONALLY HAVE A COMPONENT OF NOT JUST WELLNESS BUT PREVENTIVE MEDICINE, SO YOU CAN LEARN MORE ABOUT YOUR HEALTH IN A LUXURY ENVIRONMENT.”
“WE ARE NOT BUILDING MEDICAL HOTELS –WE ARE BUILDING LUXURY HOTELS, RESIDENCES AND URBAN CLINICS THAT ARE DIFFERENTIATED BY A COMMITMENT TO CHANGING PEOPLE’S LIVES,”
"THE ESTATE HOTELS BRAND WILL GROW TO 15 GLOBAL HOTELS AND RESIDENCES AND 10 URBAN PREVENTATIVE MEDICINE AND LONGEVITY CENTERS BY 2030, TOTALING 25 CENTERS IN PARTNERSHIP WITH FOUNTAIN LIFE."
”IN AN ERA WHERE THE PURSUIT OF HEALTH AND LONGEVITY HAS BECOME THE ULTIMATE LUXURY, A NEW BREED OF RESORTS IS EMERGING, PROMISING NOT JUST RELAXATION BUT THE POTENTIAL FOR EXTENDED LIFE.”
"SAM NAZARIAN, ALONG WITH A TEAM OF EXPERTS, HAS LAUNCHED THE ESTATE HOTELS & RESIDENCES, A GLOBAL NETWORK OF LUXURY RESORTS AND RESIDENTIAL PROJECTS DRIVEN BY A COMMITMENT TO FUNCTIONAL AND PREVENTATIVE MEDICINE.
”TONY ROBBINS: MOTIVATIONAL SPEAKER, AUTHOR … HOTELIER? THE SELF-HELP GURU IS JOINING THE HOTEL MOGUL SAM NAZARIAN TO OPEN A CHAIN OF LUXURY PREVENTIVE-MEDICINE RESORTS”
MARC ANTHONY MARKS A NEW CHAPTER IN HIS BUSINESS
REUBEN BROTHERS’ CENTURY PLAZA NABS FIRST WELLNESS CENTER FROM SAM NAZARIAN, TONY ROBBINS.
JOURNEY
BUSINESS INSIGHTS
THE GLOBAL WELLNESS ECONOMY REACHES A NEW PEAK OF US$6.3 TRILLION IN 2023
Global Wellness Economy
The market grew from US$4.6 trillion in 2020 to US$5.8 trillion in 2022 and reached a record US$6.3 trillion during 2023 (9% annual growth). Wellness continues to expand its share of the overall economy, now representing over 6% of global GDP.
Wellness markets across every global region have seen strong growth from 2019 to 2023, with North America, Europe, and Middle East-North Africa recording the biggest gains. With consumers, the medical world, and governments now placing a much greater value on prevention and wellness, the wellness economy is forecasted to grow at an impressive 7.3% annual pace through 2028, anticipated to reach US$6.8 trillion in 2024 and reach nearly US$9 trillion in 2028 — nearly double its 2020 size.
(20%)
(1%)
(7%)
(9%)
(12%)
The Estate will lead the luxury hotel industry through its resorts and collection of urban preventative and longevity centers in core markets through partnership with industry leader Fountain Life, the leader in disease detection, prevention and reversal, providing the knowledge, coaching, and therapeutics that can increase vitality and healthspan, and turn back the clock on aging.
The Future of Healthcare
DIAGNOSTICS, EARLY INTERVENTION, AND LIFESTYLE PROGRAMMING TO LIVE LONGER
Proactive healthcare is steadily gaining momentum as the approach of choice for wellness-minded individuals. The ability to detect illness before it advances leads to a much higher quality of life being sought by high net worth individuals.
The Estate Method includes guidance by premier experts at the frontier of medicine focused on what is next: diagnostics, early intervention, and lifestyle programming to live longer.
Our resorts, clinics, and science-backed programming are the result of the most progressive and proven thinking from leaders within our exclusive network of health and wellness experts spanning international strategic partners and emerging brands, including Fountain Life.
We make 100 The new 60
THE ESTATE HEALTH, POWERED BY FOUNTAIN LIFE DELIVERS THE MOST ADVANCED DIAGNOSTICS AND VETTED THERAPEUTICS TO THOSE WHO SEEK A LONGER, HEALTHIER, AND MORE VITAL LIFE.
THE
BREAKTHROUGHS WE’RE MAKING TODAY WILL EXTEND THE HUMAN HEALTHSPAN BY DECADES.
The Fountain Life Credo
We the Founders and leadership of Fountain Life seek to build a global company delivering the most advanced diagnostics and vetted therapeutics to those who seek a longer, healthier and more vital life.
We seek to extend member healthspan by using a foundation of "functional medicinebased protocols" plus an annual 150 GB "Upload" of imaging, genetic and blood-related diagnostics. Our goal is to reliably predict future disease, and to detect any such disease at the earliest moment possible, thereby stopping and ultimately reversing its progression, returning our member to peak performance.
Fountain and its network of physicians and scientists are constantly scanning the world searching for low-risk, high-reward therapeutic treatments. Once vetted, those treatments with the greatest promise are made available to all members through our Centers. Fountain requires that treatments delivered to its members are either FDA approved or delivered under an approved investigational protocol.
Fountain believes that there is no substitution for a brilliant and thoughtful medical team delivering healthcare services. As such, we have developed an innovative care model, utilizing a vertically integrated, 6-person 'healthcare team'. Each Fountain Member is supported by a Concierge Physician, Nurse Practitioner, and a group of four health care coordinators and coaches. These teams are trained to the highest standards at Fountain University in accordance with A4M, the Functional Medical Institute and other cutting -edge partnerships.
Finally, Fountain also is making use of the most advanced artificial intelligence technologies available in order to enable a smooth and seamless member experience, while at the same time mining our vast data-set to glean personalized insights capable of bestowing lifesaving consequences.
7 OF THE TOP 10 CAUSES OF DEATH IN AMERICA ARE PREVENTABLE.
THE ESTATE HEALTH FOCUSES ON FINDING, PREVENTING AND ELIMINATING
CONDITIONS THAT SHORTEN LIFE OR SAP QUALITY AND VITALITY
HEALTHCARE IS FUNDAMENTALLY BROKEN.
HEALTH
THE FUNDAMENTAL FLAW IS THAT WE WAIT FOR SYMPTOMS TO APPEAR BEFORE ADDRESSING DISEASE.
Doctors are trained to diagnose and treat symptomatic disease.
Medical Schools train doctors and nurses in disease treatment and there is no training to keep patients healthy.
90% of medications are symptom suppressive, not addressing the root cause.
Monetary incentives are misaligned.
70% of cancer-related deaths come from cancers that are not routinely screened for.
70% of people who have a heart attack have no symptoms.
60% of catastrophic claims have no symptoms the day before.
The most common symptom is Sudden Death.
HEALTH
You don’t know exactly what’s happening inside your body until we look.
The Estate Health finds disease before you experience symptoms.
We also assess your risk for disease, so you can manage it before you get sick.
Your 150 Gb “upload” of imaging, genetic, and blood diagnostics maximizes your vitality and healthspan. By providing top-of-the-line health snapshots, vetted therapeutics, and a team of longevity physicians, we provide long-life, lifelong treatments to help you reverse disease and live optimized.
HEALTH
14.4% of seemingly healthy members have an actionable, lifethreatening find.
2.0% of members, we detect cancer.
2.5% we detect an aneurysm.
17% of members have elevated liver fat – non-alcoholic fatty liver disease, the #1 cause for liver transplant in the US.
48% of people have Coronary Artery Disease. Any amount of plaque in the arteries that is detectible is too much. We can reverse that.
Life Changing Programming
Early Cancer Detection
Advanced Blood Diagnostics
Imaging: Full Body/ Brain MRI
Co-founded by Tony Robbins, the nation’s number one life and business strategist, The Estate Health provides access to the world’s most advanced diagnostics.
With data, insights, and quantifiable measurements, The Estate Health creates lifestyle changes for longer, vital living.
The Estate will partner in select urban locations with globally renowned Clinique La Prairie, the leader in longevity for more than 90 years, under the leadership of CEO Simone Gibertoni, offering premier holistic treatments through the 'Longevity Hub by Clinique La Prairie' and their iconic line of Longevity Supplements® 'CLP Holistic Health®.'
Clinique La Prairie
The Estate is a brand combining the ultimate 5 star experience with the most cutting edge preventive diagnostics. This is complemented by myriad med/spa treatments by globally renowned Clinique La Prairie, combined with the latest holistic treatments alongside thoughtful sports & fitness regimes by carefully curated industry experts.
VIDEO: CLINIQUE LA PRAIRIE
Advanced Detox
6 Days/7 Nights
The Estate’s pillar program induces a deep purification and detoxification of the body. The programincludes medical consultation, advanceddiagnostic tests, alow-calorieplant-basednutritional plan, and targeted therapeutictreatments, all carried out under strict medicalsupervision. Beneficialtoeveryone,inparticularthosewho follow unhealthy habits and a sedentary lifestyle.
LONGEVITY STARTS HERE
Welcome to what is next. The Estate’s approach embraces a comprehensive methodology that delivers not just services, but longevity and vitality. Our holistic and preventative philosophy offers a design for living that harmoniously integrates medical care, nutrition, technology, and well-being. Under the guidance of hand-selected doctors, therapists, and health specialists, ourteam of science-based experts create personalized programs tailored to individual needs that inspire our guests to imagine, “What if 100 is the new 60?”. Our experiences are curated for each individual’s lifestyle, goals, and needs.
Weekend Spa
2 Days/3 Nights
Ideal forthosewho wishto havea weekend breakto relax,recharge their energy reserves, and feel well. Combining The Estate Method energisingtreatmentswithdeliciousandhealthy Estate Diet.
SPAEXPERIENCEINCLUDES:
Day Spa
1 Day
Treat yourselfto aday oftotal sparelaxationandrejuvenationto restore your sense of wellbeing. Enjoy this one-day program, with individually personalizedEstate treatmentscombinedwiththedelicious and healthy lunch. THE DAY SPA EXPERIENCE INCLUDES:
DIET
BODY MASSAGE
TREATMENT
Resort Programming –The Guest Experience
Guestrooms would include a mix of oversized standard rooms, junior and two-bedroom suites, and specialty suites that are low density and of the most luxurious quality. The guest rooms will be recognized as the finest and most desirable resort accommodations in the world designed with colors and textures in harmony with their surroundings, drawing their inspiration from their natural setting with a focus on sense of place. If suitable, each guestroom should include outdoor terraces to provide exceptional views of the site’s grounds.
The resort will depart from traditional placement of hotel buildings on a site with all guestroom accommodations enjoying primary views of the natural elements. We envisage a new ultra-luxury lifestyle resort with guest accommodations dispersed among natural amenities and experiences. In addition to the serene beauty of accommodations set to blur the lines between the indoor and outdoor environment, the spa may be de-centralized to allow the guests to explore the resort and find new experiences. Some of the suites may be designed as small spa wellness villas (providing inroom treatments) with secluded gardens or terraces, with the added luxury of a patio and private pool.
Guest comfort will be paramount with luxury and attention to detail embodied in all aspects of the room including sumptuous bathrooms. Every bathroom should be spacious and appointed with the finest of fixtures and finishes and the surrounding views will be a central facet of their composition. Equal attention should be paid to the comfort of the bed, and careful consideration should be given to the selection of the mattress, pillows, sheets, comforters and duvets (that improve sleep quality) ensuring the resort will be legendary for its attention to the comfort of its guests.
The design, fit-out and MEP of the guestrooms will be aligned with the wellbeing of the guests and may follow the WELL Building Standard, including but not limited to the lighting system aligned to the circadian cycle, heating and cooling systems designed to maximize wellbeing, mattresses and beds that improve sleep quality, and art and esthetics to promote harmony and creativity.
Every aspect will be designed to improve human health and well-being through evidence-based strategies.
Resort Programming – The Guest Experience
Holistic Spa
The Estate holistic spa is a wellness center that emphasizes treating the body, mind, and spirit as interconnected aspects of an individual’s overall well-being. From a design perspective to an offering perspective, we create the ultimate leisure and pampering experience for our guests.
Unlike traditional spas of luxury hotel operators, which primarily focus on physical treatments like massages and facials, our holistic spa concept incorporates a wider range of therapies and practices aimed at achieving balance and harmony in all aspects of life. From a layout perspective, our holistic spa incorporates the following components:
• Pools and relaxation areas;
• Sauna world – a mix of wet spa areas including saunas, steam rooms, hammam, banya, etc.
• Traditional treatment rooms and related relaxation areas (including additional female only relaxation areas and changing rooms);
• Fitness center and training rooms (for private and group classes), articulated around “strength area”, “cardio area” and “mobility / flexibility area”.
Our design usually promotes relaxation with natural elements like water features, plants, and soothing decor. Our holistic spa will deliver a sensorial experience (with focus on all senses).
Traditional holistic spa treatments focus on the following:
• Massage Therapy: Various styles, including Swedish, deep tissue, and hot stone, often combined with aromatherapy or essential oils.
• Energy Healing: Practices like Reiki, chakra balancing, and crystal healing.
• Acupuncture: Traditional Chinese medicine technique to balance energy flow.
• Reflexology: Foot and hand treatments targeting pressure points linked to different body parts.
Designed as an “Oasis of Calm”, the spa experience should be situated in an uncluttered Zen-like setting. Carrying on the contemporary resort theme, the holistic spa should include a combination of soft woods, textured stone and carefully selected artwork. The interior design should create the perfect backdrop for guests to spend the entire day experiencing rejuvenating wellness and longevity treatments, complemented with nutritious food and invigorating beverages.
The spa will include a fully equipped high energy and holistic care program with state of the art cardiovascular and strength training equipment each in separate training rooms. Yoga and meditation will be housed in unique spaces created to suit their special needs.
Augmenting the resort setting will be an expansive and inviting indoor/outdoor swimming pool and deck capitalizing on the Estate views. The pool and deck areas accessible for the high energy and holistic area customers (potentially with spa cuisine available for poolside refreshment). Consideration should also be given to incorporate an indoor lap pool to compliment the fitness areas.
Resort Programming –The Guest Experience
The pathways throughout the resort grounds linking the guestroom accommodations to amenities (and within) should be organic and meandering in design to entice guests to discover elements within the resort. Seating and relaxation gardens may be positioned throughout to enhance the guest journey and encourage further exploration. Elements of water including rock pools and streams should be aesthetically pleasing and potentially allow for a unique guest experience (e.g. incorporating a sauna and mineral water plunge pool as a natural occurrence).
Traditional materials should be utilized with contemporary patterning enhancing the setting and evoking the site’s sense of place within a resort context. The materials and finishes used for construction and decoration should be the highest quality, while remaining simple, natural and serene. The atmosphere should be relaxed and comfortable. The amenities and facilities could be further enhanced with innovative lighting, highlighting elements and providing illumination for the guest’s journey throughout the resort.
Public spaces should reflect the resort’s decentralized nature and consideration should be placed in areas to capitalize on views and experiences. Resort areas may be separated by luscious gardens inter-dispersed with flowing spaces between interior and exterior environments, focusing on the tranquility and serenity of the environment. Areas throughout the site should celebrate outdoor activities for guests. A Residents club may provide an opportunity to experience an outdoor movie screening while serving selected wines and foods for the occasion. During the year, the resort could host film festivals or cultural events for guests and neighbors to further integrate the resort with the local community.
Givenourpartners,sbeisina uniquepositiontohostlive music eventsrangingfrom intimateperformancestogrand concerts featuringfamous artists,whichcanbeexclusive oropentothe public,creatinga vibrant social scene.
The partnership will boast the world's biggest network of longevity-focused resorts and residential projects, driven by a commitment to functional and preventive medicine.
The Estate will quickly become the largest ecosystem of preventative medicine and longevity in the world featuring 15 global Hotels & Residences and 10 urban preventative medicine and longevity centers by 2030, totaling 25 world-class centers in partnership with Fountain Life.
GEOGRAPHY
All territories in which sbe has had massive success for over 20 years.
MEXICO LATIN AMERICA
SINGAPORE
HONG KONG
WASHINGTON, D.C.
NEW
1. Hotel Grand Du Lac Excelsior & Villa Violetta, Montreux, Switzerland
2. Bramshill House, Bramshill, England
3. Grand Hotel Imperial, Trentino, Italy
4. Arolla and Evolene Resorts, Evolene, Switzerland
5. Brecqhou Island, English Channel
6. The Estate and Residences, AMAALA, Red Sea, Saudi Arabia
7. Nurai Island, Abu Dhabi
8. Kittian Hills, St. Kitts
9. The Estate Shenandoah Valley, Shenandoah Valley, Virginia
10. Aura Del Sol, Santa Ana, Costa Rica
1. Century City – Los Angeles, CA
2. The Seaport District, Boston, MA
1. Edgewater, Miami , FL
2. The Retreat, Beverly Hills, CA
The Pipeline – Hotels, Resorts & Residences
Hotel Grand Du Lac Excelsior & Villa Violetta MONTREUX, SWITZERLAND
Bramshill House BRAMSHILL, ENGLAND
Grand Hotel Imperial TRENTINO, ITALY
Arolla and Evolene Resorts EVOLENE, SWITZERLAND
Brecqhou Island ENGLISH CHANNEL
The Estate and Residences, AMAALA RED SEA, SAUDI ARABIA
Kittian Hills, ST. KITTS
The Estate Shenandoah Valley SHENANDOAH VALLEY, VIRGINIA
Nurai Island ABU DHABI, UAE
Aura Del Sol SANTA ANA, COSTA RICA
The Pipeline - Longevity Centers
Century City LOS ANGELES, CALIFORNIA, USA
USA
The Pipeline – Standalone Residences
Boston Seaport BOSTON, MASSACHUSETTS,
Edgewater MIAMI, FLORIDA
The Retreat BEVELY HILLS, CALIFORNIA
The Estate diet.
An integral component of The Estate Method, the Estate Diet is a satisfying culinary experience crafted from reducing calories without compromising on taste, flavor or presentation.
Scientifically designed to-workin synergy with the medical treatments in supporting the body’s self-healing mechanisms, the Estate Diet cleanses the body at a cellularlevel, rebalancesthe metabolism, harmonizes hormones, recalibrates gut flora and creates fresh energy and cells that keep usbiologically young.
A balance of proteins, good fats and low glycemic index carbohydrates is captured within uniquely formulated recipesbased on fresh, organic whole foods with anti-inflammatory and antioxidant properties.
THE ESTATE DIET WILL BE FUELED BY SBE’S GROWING COLLECTION OF AWARD-WINNING CHEFS & COLLABORATORS.
BRANDS
MICHELIN STARRED AND AWARD-WINNING CHEFS FROM AROUND THE WORLD
OVER 200 RESTAURANTS + LOUNGES AROUND THE WORLD
RESTAURANTS
+ TOP 100 RESTAURANTS IN THE WORLD, SAN PELLEGRINO
+ BEST U.S. RESTAURANT OPENINGS, FOOD & WINE
CHEF DANI GARCIA
IRON CHEF MASAHARU MORIMOTO
CHEF WES AVILA + ONE OF THE CITY’S MOST IMPORTANT CHEFS, NEW YORK TIMES
CREATOR OF GUERILLA TACOS
FABIO
CHEF KATSUYA UECHI
ABOUT
The journey began with the opening of Shelter on the Sunset Strip. This venue, later rebranded as Hyde Sunset, wasn't just a stylish, exclusive lounge-it became a cultural touchstone, captivating a generation of young, fashionable tastemakers and establishing itself as one of the first truly iconic hospitality brands of the 21st century.
Anticipating the needs of the next generation and building disruptive concepts based on insights from our forward-thinking nightlife clientele led to the rise of renowned restaurant concepts such as Katsuya, Carna, Filia, and Cleo. This domination in the restaurant and nightlife industry culminated in complete prominence in hospitality with distinguished brands like SLS Hotels, Hyde Lounge, and Mondrian Hotels, setting a new standard for luxury and innovation in the industry, sbe is the core of what Disruptive Restaurant Group (DRG) is today.
At DRG, our legacy is defined by our commitment to transforming the hospitality landscape with visionary and award-winning restaurant and nightlife experiences. As DRG emerged as a distinct entity, it continued the legacy of innovation that began with sbe. Under Sam's leadership, DRG quickly became known for its visionary and award-winning concepts, including Casa Dani, Katsuya, Kumi, MXO, S Bar, Hyde, XIV, The Colony, Nightingale, Life Rooftop, and Doheny Room. Each venue reflects our dedication to excellence and creativity, crafting unforgettable moments for our guests.
By 2020, DRG comprised over 200 bars and restaurants with a presence in 9 countries. DRG added significant value to sbe Hotels, making it the largest lifestyle company in the world. At this time, Sam made a strategic decision to sell the remaining 50% stake of sbe’s hotel platform to Accor Hotels in a groundbreaking $850 million cash and asset swap deal. This pivotal move allowed him to concentrate fully on DRG, expanding his expertise into the culinary world and establishing DRG as a leading force in the restaurant and nightlife sector.
