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WHAT PEOPLE SAY 19-22 MAR 2019 STAMFORD BRIDGE LONDON

21 MARCH 2019 | Stamford Bridge, London

50

SPORTS CLUBS AND ORGANISATIONS

20

SPEAKERS

50

BETTING OPERATORS

Dave Gal

Betcart, CEO “Betting on Football at Stamford Bridge provided the platform for Betcart to negotiate a ‘landmark deal’ with the now 13-time European champions Real Madrid. We can’t wait to address the entire sports betting industry alongside Real Madrid at the next Betting on Football event.”

Fabio Santoro

ABOUT EVENT

WHY ATTEND

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation to Betting & Gaming Brands and Football Clubs & Organisations.

• Build relationships with decision makers at key betting brands and football clubs & organisations • Learn about different types of partnerships within the betting industry, impactful sponsorship activation, building effective partnerships, and maximising ROI • Discover new sponsorship opportunities and benchmark existing partnerships • Benefit from complimentary access to the Betting on Football conference, 19-22 March • World class hospitality for all delegates, including lunch, refreshments, networking drinks and networking parties

The Forum will be part of the Betting on Football conference, 19-22 March at Stamford Bridge. Now in its 3rd edition, it has developed to be a unique opportunity for sponsorship professionals to network and discuss the state-of-the-art of sponsorship in the betting and gaming category. As part of the programme SBC facilitates direct introductions between Football Clubs & Organisations and Betting & Gaming Brands based on the available sponsorship opportunities and interests.

You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com.

Marketing Director Serie A “We have been attending the Sponsorship Forum from the start. It is a truly unique opportunity to meet and learn from other sponsorship professionals in this crucial category and to expand your understanding of betting.”

Mikel Bárcena

Deputy General Manager, Deportivo Alavés “Making the trip to Betting on Football was an extremely worthwhile exercise for the club, not just for the opportunity to meet Betway, but also to gain insight into the value of betting-based partnerships and the importance of finding creative ways to engage a fanbase. Thank you to Rasmus Sojmark and the team for organising the event and inviting us along.”

Dan Levy

Head of Partnerships & Content, Smarkets “I have attended both Sponsorship Forums to date. Like the Betting on Football conference, they are not only well organised and informative, but also a great way to grow your network in football and beyond.”


ORGANIZATION TYPES

WHO WILL ATTEND

• • • • • •

The companies shown below are a small selection of those that have attended the previous editions.

Betting Operators Gaming Operators Football Clubs Football leagues Football Associations Service Providers

SPONSORSHIP FORUM ATTENDEES JOB TITLES CEO / MANAGING DIRECTOR

10%

C-LEVEL EXECUTIVES

30%

HEAD OF SPONSORSHIP

30%

PARTNERSHIP MANAGER

20%

OTHER

15%


THE SPONSORSHIP OPPORTUNITY SBC has developed an extensive expertise and understanding of sports sponsorship opportunities by working closely with betting and gaming brands. Thanks to our relationship with practically all of the industry’s players, both on the betting / gaming brands side as well as on the sports industry side, we are in a unique position to facilitate the creation of new partnerships, including: • Advising betting / gaming brands on sponsorship strategy, identifying available opportunities, and benchmarking the rights offered and fee requested against other opportunities and past deals; • Advising betting brands and sports properties on world-class market research, data analytics, and sponsorship activation service providers; • Advising sports properties on their offering for betting brands, optimising the packages to provide maximum value for the category; • Connecting sports properties with specific betting brands, making targeted introductions based on a match in their offerings and interests, and intermediating up to the creation of new partnerships. • For this, SBC enters into standard, non-exclusive intermediation agreements with sports properties. The SBC Sponsorship Forum is a key appointment in the area of sports sponsorship by the betting category, as it represents the only opportunity for stakeholders to promote industry best practice and create networking opportunities.


AGENDA | THURSDAY 21 MARCH 2019

10:15 - 11:00

CONFERENCE ROOM 4 - MAIN TRACK OPEN SESSION Educating the professionals How Sky Bet, the Football League and EPIC Risk Management address the issue of problem gambling and integrity with professional sports people.

whistle ad ban and the limitation to one betting spot per ad break in the UK will inevitably hinder how many operators can reach their audience during sporting events. However, what will these measures mean for sponsors of clubs? Will there be pressure on brands/clubs to adopt other measures to selfregulate sponsor presence as well? Which measures might it make sense to propose?

SPEAKERS Paul Buck, CEO, EPIC Risk Management Scott Davies, Ex footballer, EPIC Risk Management Adrian Worsley, Head of communications, EFL Richard Flint, Executive Chair, Sky Betting & Gaming 11:00 - 11:20

REFRESHMENT BREAK

11:20 - 11:30

INVITATION ONLY SPONSORSHIP FORUM (Hollins Suite) Introduction – The state of betting sponsorship in football and how to protect its future Betting brands’ presence in football, as a sponsor of team and leagues or as an advertiser around the live game broadcast and other content, has continued to increase. This is resulting in an ever-more pronounced push-back from society, putting at risk the partnership between the two industries. What is the current situation across Europe and in which way can both operators and sports clubs & organisations protect the future of their symbiotic relationship?

SPEAKERS Sarah Hanratty, CEO, Senet Group Barbara Beltrami, Country Manager Italy, Kindred Bob Madou, CCO, Club Brugge 12:15 - 13:00

Self-regulation – What impact will limitations of betting brand presence such as the whistle to whistle ad ban have on sponsorship? In response to media criticism that the presence of betting companies around football is becoming too dominant, reaching also an under-age audience, the industry has taken action and has started to self-regulate itself. Initiatives such as the whistle-to-

Social vs. Business ROI – how to maximise the impact of Clubs and brands working together to promote integrity and responsibility? Society is asking for responsible betting. When operators and sports teams unite their forces and leverage the communicative power of sport, it would seem to provide an unrivalled opportunity to promote integrity and social responsibility. But which methods and initiatives are truly effective in getting the message across to their audience, how to measure impact, and can they have a positive impact on the business as well? SPEAKERS Vahe Baloulian, Strategic Advisor, BetConstruct Paul Buck, CEO, Epic Risk Management George Harborne, ex AVFC Jon Long, Managing Director, Bayridge Sports Patrizia Rodriguez Barrios, MD, Sociedad Deportiva Eibar, JFK

SPEAKER Jaap Kalma 11:30 - 12:15

THEME: RESPONSIBLE SPONSORSHIP

13:00 - 14:00

LUNCH


AGENDA | THURSDAY 21 MARCH 2019 14:00 - 14:45

Fans vs. punters – promoting your brand in an effective yet safe way through fan engagement Fans want to be engaged as fans, not merely as punters. With marketing methods under significant scrutiny, how can brands balance business effectiveness and fan engagement, whilst ensuring social responsibility at the same time? What types of content and mechanisms are most effective for brands to meet these multiple objectives? SPEAKERS Dean Akinjobi, CEO, Football Media Emily Rutherford, Mana100 John Ali, Marathonbet Giorgos Lagaris, Director Sponsoring & TV Rights, PAOK FC

14:45 - 15:30

The value of affection – Should you choose to become a club’s stalwart or a new signing? Switching sponsorship to another club allows a brand access to a new group of potential customers. But loyalty is at the base of fandom, and brand preference in an over-crowded marketplace is hard to come by. How to weigh these apparently contradictory marketing objectives? How can partners become embroidered rapidly into the fabric of the clubs they are partnered with and not to be seen as an intruder? And how to manage the partnership to ensure one reaps the benefits of a long-term relationship? SPEAKERS Alan Alger, Betway Rory Anderson, 12Bet Damian Irvine, Commercial director of Bradford bulls and CEO of Bradford Park Avenue

15:30 - 15:50

NETWORKING BREAK

15:50 - 16:30

THEME: RESPONSIBLE SPONSORSHIP

The Human Factor – How a club’s players can boost the sponsorship Nothing hits home with a club’s fans more than seeing the players they love, but involving players in the promotion of a betting brand is often sensitive. The panel will share experiences of the effective use of a club’s players by a betting sponsor, with pointers about how to make it work and lessons learned. SPEAKERS William Woodhams, CEO, Fitzdares Sergey Portnov, CEO, Parimatch

17:00 - 19:00

NETWORKING DRINKS SPONSORSHIP FORUM

20:30 - 03:00

CLOSING PARTY AT MAHIKI KENSINGTON


NETWORKING & EVENING EVENTS

We have three evening networking events on Wednesday and Thursday as part of the forum. All participants in the Sponsorship Forum have free access and you can expect free food and drinks, as well as plenty of new business opportunities.

20 MARCH

21 MARCH

BETTING ON FOOTBALL OFFICIAL BETTING NETWORKING PARTY

SPONSORSHIP FORUM NETWORKING DRINKS

BETTING ON FOOTBALL CLOSING PARTY

The official networking drinks and party will run from 20:00 to 2:00 at Namco Funscape on London’s South Bank, next to the famous London Eye. The venue offers a wide variety of high-tech entertainment and games that is sure to provide an excitingly different networking experience, including free usage of 150 of the latest arcade machines, 12 Bowling Lanes, American pool tables, Ping Pong tables, High speed Bumper cars, The Vault Lasermaze, Escape rooms for teams of 6, and much more.

Following the close of the Sponsorship Forum there will be networking drinks starting at 17:00 at Stamford Bridge. All participants are invited, and it’s a great opportunity to continue the discussions started at the Forum, connect with other delegates and speakers and do some business in a relaxed atmosphere.

The closing party will run from 20:30 to 3:00 at Mahiki Kensington. The London club is famous for its Tiki paradise theme and delicious fresh fruit cocktails. Mahiki is the ultimate party destination, and you re guaranteed a night out in London that is set to be unique in every respect!

WEDNESDAY

More info at: www.namcofunscape-londonevents.co.uk

THURSDAY

More info at: www.mahikikensington.com


GET IN TOUCH

JAAP KALMA

DAVID KNIGHT

RASMUS SOJMARK

PETER HALPIN

Interim Business Development Director

Group Dusiness Director

CEO / Founder

Sponsorship Forum Consultant

 jaap@sbcgaming.com  +39 366 487 3733

 david@sbcgaming.com  +44 (0) 752 627 4843

 ras@sbcgaming.com  +44 (0) 789 049 5353

 peter@halpinsportsponsorship.com  +35 386 881 3154

jaapkalma

mrdknight98

rasmus.sojmark


WHAT PEOPLE SAY Paris Smith CEO, Pinnacle

19-22 MARCH 2019 Stamford Bridge, London

2,000 DELEGATES

40 EXHIBITORS

200 SPEAKERS

“I’m partnering up with SBC at Betting on Football this March because I believe wholeheartedly that there need to be conflictfree integrity services provided to leagues, conferences, teams, regulators, and sports betting operators alike.”

Anthony Werkman Betway, CEO

ABOUT EVENT

WHY ATTEND

Betting on Football is the only trade conference that brings together all the decision makers from international operators to address the recent issues and opportunities in the sports betting industry.

• Betting and gaming industry’s premium

Stamford Bridge provides the intimate setting for 2,000 senior execs, 200 expert speakers across 40 sessions, with plenty of business and networking opportunities between operators and key suppliers. You actually get to meet and speak to the operators at our events that you want to do business with! Focus this year is not just football and betting, we have had several requests from operators to address relevant topics pertaining to leadership, global and emerging markets, compliance, integrity and problem gambling, digital marketing, sponsorship, payments, products and technology, and industry innovation..

operator focused trade show • Access to 200 of the very best industry speakers and content which is helpful to any organisation that wants to grow within the football and sports betting industries • Network and do business with 2,000 senior executives from industries like sports, football, sports betting, affiliates and media, legal, regulation, finance etc.

“The gambling industry is facing uncertain times, and 2019 has only just begun. Technological and regulatory change are rocking the boat on either side of the Atlantic and we will be getting together to discuss the impact on the betting industry at Betting on Football this March.”

Marcos Olivera

Clever Advertising Group, Chief Affiliate Officer “I will like to thank SBC for this amazing event. I have attended gambling conferences for the last 8 years and Betting on Football was by far the best one! Nothing to point out but a round of applause to all the people involved in this event.”

• World class hospitality for all delegates, including lunch, refreshments, networking drinks and evening parties at top

Jamie McKittrick

Head of Commercial, GVC Group

London venues

You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com.

“SBC always offer the highest calibre speakers, so I know I’m hearing from the most credible sources in the industry, with the best networking opportunities and information from across the sector. Betting on Football is the ideal meeting place for betting industry leaders to get together.”


WHAT WILL THE CONFERENCE & EXPERT FORUMS COVER The 6 main conference tracks will cover key topics within Leadership & Vision, Global Markets, Betting on Marketing, Product in Focus, Betting on Innovation and The Science of Compliance.

This year we have 4 Expert Forums on Wednesday 20 March and Thursday 21 March: PaymentExpert Forum, Digital Marketing Forum, Sponsorship Forum, and European Lotteries Workshop.

CONFERENCE TRACKS

EXPERT FORUMS

Leadership & Vision Looks at stagnation in the betting industry, advertising over-exposure, the future for retail betting, challenges for new brands and a CEO panel discussing future strategy

PaymentExpert Forum A one-day Forum for payment professionals from operators and payment suppliers to network and discuss issues and opportunities in the betting and gaming industry.

Global Markets Takes a snapshot of some of the emerging regulated markets, such as India, Sweden and USA, with some of more established markets such as Italy, Spain and a post-Brexit UK.

Digital Marketing Forum A one-day Forum for online marketing professionals in the sports betting industry to discuss and learn the latest trends and digital marketing techniques.

The Science of Compliance In partnership with Gambling Compliance - deals with the latest problem gambling strategies, sporting integrity, payments, fraud and dealing with regulators Betting on Innovation and Products in Focus Take a look at the latest ways of attracting and entertaining customers. It explores innovation and technology discussing the roles of platform, esports, virtual sports, omni-channel strategy and communications. Betting on Marketing Follows the discussion around effective and safe sponsorship, a CEO panel of super affiliates exploring their role in the supply chain, and the challenges of reaching an audience and keeping it through social, loyalty and personalisation

SPONSORSHIP FORUM A one-day Forum where Football Clubs/Organisations and Gambling Operators meet to discuss the many aspects of football sponsorship by the betting category and explore new opportunities together.

EUROPEAN LOTTERIES WORKSHOP A one-day Workshop for Lottery Operators representing state lotteries in 16 European countries.

If you want to view the full agenda, you can find it here.


WHAT WILL THE CONFERENCE COVER The main 6 tracks will cover key topics within Leadership & Vision, Betting on Marketing, Global Markets, Sport in Focus, Tackling the Issues, and Betting on Innovation.

SPEAKER PREVIEW

ANTHONY WERKMAN CEO Betway

PARIS SMITH CEO Pinnacle

JESPER KARRBRINK CEO Mr Green

JESPER SVENSSON CEO Betsson Group

RICHARD FLINT Executive Chair Sky Betting & Gaming

FABIO SCHIAVOLIN CEO Snaitech

TROY COX Chief Commercial Officer SKS365

SERGEY PORTNOV CEO Parimatch

ALEXEY SINYUSHKIN COO BetOlimp

LUDOVICO CALVI Board Director Lottomatica Betting

FRANCESCO GAZIANO Chief Marketing Officer SKS365

RICHARD MOFFAT CEO OLBG

NIKLAS LINDAHL Managing Director - Italy LeoVegas

JENS NIELSEN Sports Betting Director Danske Spil

ORY WEIHS CEO XL Media

RICARDO PINTO CMO Clever Advertising Group

JESPER SOEGAARD CEO Better Collective

ELLIOT HACKNEY Head of Social Ladbrokes Coral

GUY HARDING Head of Commercial OddsChecker

EITAN GORODETSKY Head of SEO & PPC Betsson Group

BILL DEMAKAKOS Group Director of Betting Intralot

STEVE SCHRIER Chief Commercial Officer SG Digital

MATT SCARROTT Director of Sportsbook & VIP BetVictor

MARTIN LYCKA Director of Regulatory Affairs GVC Group

SAM BEHAR Global Head of Marketing Marathonbet

JARI VAHANEN Senior VP Business Development Veikkaus

STEVEN ARMSTRONG Group Money Laundering Reporting Officer William Hill

BENJAMIN CRONIN Head of Content Marketing Pinnacle

We have 6 tracks and 40 different sessions panels across 3 conference rooms If you want to view the full agenda, click here.


ORGANISATION TYPES • • • • • • • •

Operators Suppliers Service Providers Affiliates & Media Companies Payment Providers Compliance, Law & Regulators Football Clubs & Organisations Sports Clubs & Organisations

JOB TITLES CEO / CHAIRMAN / FOUNDER

25%

C-LEVEL EXECUTIVES

20%

DIRECTORS

30%

MANAGER

25%

OTHER

5%

WHO WILL ATTEND The companies shown below are among the ones that will be represented by the 2,000 delegates at the Betting on Football conference. When you register as delegate to attend the event you will get access to the SBC Connect Conference App & Platform, which includes a list of people and companies attending. You can use SBC Connect to contact the ones you like to meet and schedule your meetings before the event starts.

ATTENDEE PREVIEW


6ththe Edition of the Largest Football & Betting Trade Conference To view latest floor International plan click here.

19-22 March 2019 @ Stamford Bridge, London

EXHIBITION AREA -AREA FLOOR PLAN EXHIBITION West Stand Level Hallwith with1,400 1,400 Sqm Space West Stand Level1 1--The The Great Great Hall Sqm Space

BetConstruct Jacktime Microgame OPTIMA bet365 SB Tech Trustly

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CONFERENCE LEVEL 2 - FLOORPLAN West Stand Level 2 - Tambling and Hollins Suites

CONFERENCE LEVEL 2 West Stand Level 2 - Tambling and Hollins Suites HOLLINS SUITE Wednesday, 20 March - PaymentExpert Forum Thursday, 21 March - Sponsorship Forum

TAMBLING SUITE Thursday, 21 March - Digital Marketing Forum

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PREVIEW OF WHO IS EXHIBITING / SPONSORING

ADVISORY BOARD

JAAP KALMA Former Chief Commercial Officer AC Milan

JESPER KARRBRINK CEO Mr Green

PARIS SMITH CEO Pinnacle

JARI VAHANEN SVP Business Development Veikkaus

SERGEY PORTNOV CEO Parimatch

MATT SCARROTT Sportsbook Director Betvictor

HOWARD CHISHOLM Managing Director Chisholm

JESPER SOEGAARD CEO Better Collective

JENS NIELSEN Sports Betting Director Danske Spil

RORY ANDERSON Consultant 12BET

QUIRINO MANCINI Partner Tonucci & Partners

DAVID CLIFTON Director Clifton Davies Consultancy

Bookmakers

SUPPORTING PARTNERS

You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com

Profile for Sports Betting Community

Sponsorship Forum Presentation  

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation t...

Sponsorship Forum Presentation  

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation t...