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WHAT PEOPLE SAY 19-22 MAR 2019 STAMFORD BRIDGE LONDON

21 MARCH 2019 | Stamford Bridge, London

50

SPORTS CLUBS AND ORGANISATIONS

20

SPEAKERS

50

BETTING OPERATORS

Dave Gal

Betcart, CEO “Betting on Football at Stamford Bridge provided the platform for Betcart to negotiate a ‘landmark deal’ with the now 13-time European champions Real Madrid. We can’t wait to address the entire sports betting industry alongside Real Madrid at the next Betting on Football event.”

Fabio Santoro

ABOUT EVENT

WHY ATTEND

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation to Betting & Gaming Brands and Football Clubs & Organisations.

• Build relationships with decision makers at key betting brands and football clubs & organisations • Learn about different types of partnerships within the betting industry, impactful sponsorship activation, building effective partnerships, and maximising ROI • Discover new sponsorship opportunities and benchmark existing partnerships • Benefit from complimentary access to the Betting on Football conference, 19-22 March • World class hospitality for all delegates, including lunch, refreshments, networking drinks and networking parties

The Forum will be part of the Betting on Football conference, 19-22 March at Stamford Bridge. Now in its 3rd edition, it has developed to be a unique opportunity for sponsorship professionals to network and discuss the state-of-the-art of sponsorship in the betting and gaming category. As part of the programme SBC facilitates direct introductions between Football Clubs & Organisations and Betting & Gaming Brands based on the available sponsorship opportunities and interests.

You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com.

Marketing Director Serie A “We have been attending the Sponsorship Forum from the start. It is a truly unique opportunity to meet and learn from other sponsorship professionals in this crucial category and to expand your understanding of betting.”

Mikel Bárcena

Deputy General Manager, Deportivo Alavés “Making the trip to Betting on Football was an extremely worthwhile exercise for the club, not just for the opportunity to meet Betway, but also to gain insight into the value of betting-based partnerships and the importance of finding creative ways to engage a fanbase. Thank you to Rasmus Sojmark and the team for organising the event and inviting us along.”

Dan Levy

Head of Partnerships & Content, Smarkets “I have attended both Sponsorship Forums to date. Like the Betting on Football conference, they are not only well organised and informative, but also a great way to grow your network in football and beyond.”


ORGANIZATION TYPES

WHO WILL ATTEND

• • • • • •

The companies shown below are a small selection of those that have attended the previous editions.

Betting Operators Gaming Operators Football Clubs Football leagues Football Associations Service Providers

SPONSORSHIP FORUM ATTENDEES JOB TITLES CEO / MANAGING DIRECTOR

10%

C-LEVEL EXECUTIVES

30%

HEAD OF SPONSORSHIP

30%

PARTNERSHIP MANAGER

20%

OTHER

15%


THE SPONSORSHIP OPPORTUNITY SBC has developed an extensive expertise and understanding of sports sponsorship opportunities by working closely with betting and gaming brands. Thanks to our relationship with practically all of the industry’s players, both on the betting / gaming brands side as well as on the sports industry side, we are in a unique position to facilitate the creation of new partnerships, including: • Advising betting / gaming brands on sponsorship strategy, identifying available opportunities, and benchmarking the rights offered and fee requested against other opportunities and past deals; • Advising betting brands and sports properties on world-class market research, data analytics, and sponsorship activation service providers; • Advising sports properties on their offering for betting brands, optimising the packages to provide maximum value for the category; • Connecting sports properties with specific betting brands, making targeted introductions based on a match in their offerings and interests, and intermediating up to the creation of new partnerships. • For this, SBC enters into standard, non-exclusive intermediation agreements with sports properties. The SBC Sponsorship Forum is a key appointment in the area of sports sponsorship by the betting category, as it represents the only opportunity for stakeholders to promote industry best practice and create networking opportunities.


NETWORKING & EVENING EVENTS

We have three evening networking events on Wednesday and Thursday as part of the forum. All participants in the Sponsorship Forum have free access and you can expect free food and drinks, as well as plenty of new business opportunities.

20 MARCH

21 MARCH

BETTING ON FOOTBALL OFFICIAL BETTING NETWORKING PARTY

SPONSORSHIP FORUM NETWORKING DRINKS

BETTING ON FOOTBALL CLOSING PARTY

The official networking drinks and party will run from 20:00 to 2:00 at Namco Funscape on London’s South Bank, next to the famous London Eye. The venue offers a wide variety of high-tech entertainment and games that is sure to provide an excitingly different networking experience, including free usage of 150 of the latest arcade machines, 12 Bowling Lanes, American pool tables, Ping Pong tables, High speed Bumper cars, The Vault Lasermaze, Escape rooms for teams of 6, and much more.

Following the close of the Sponsorship Forum there will be networking drinks starting at 17:00 at Stamford Bridge. All participants are invited, and it’s a great opportunity to continue the discussions started at the Forum, connect with other delegates and speakers and do some business in a relaxed atmosphere.

The closing party will run from 20:30 to 3:00 at Mahiki Kensington. The London club is famous for its Tiki paradise theme and delicious fresh fruit cocktails. Mahiki is the ultimate party destination, and you re guaranteed a night out in London that is set to be unique in every respect!

WEDNESDAY

More info at: www.namcofunscape-londonevents.co.uk

THURSDAY

More info at: www.mahikikensington.com


GET IN TOUCH

JAAP KALMA

DAVID KNIGHT

RASMUS SOJMARK

PETER HALPIN

Interim Business Development Director

Group Dusiness Director

CEO / Founder

Sponsorship Forum Consultant

 jaap@sbcgaming.com  +39 366 487 3733

 david@sbcgaming.com  +44 (0) 752 627 4843

 ras@sbcgaming.com  +44 (0) 789 049 5353

 peter@halpinsportsponsorship.com  +35 386 881 3154

jaapkalma

mrdknight98

rasmus.sojmark


WHAT PEOPLE SAY Paris Smith CEO, Pinnacle

19-22 MARCH 2019 Stamford Bridge, London

2,000 DELEGATES

40 EXHIBITORS

200 SPEAKERS

“I’m partnering up with SBC at Betting on Football this March because I believe wholeheartedly that there need to be conflictfree integrity services provided to leagues, conferences, teams, regulators, and sports betting operators alike.”

Anthony Werkman Betway, CEO

ABOUT EVENT

WHY ATTEND

Betting on Football is the only trade conference that brings together all the decision makers from international operators to address the recent issues and opportunities in the sports betting industry.

• Betting and gaming industry’s premium

Stamford Bridge provides the intimate setting for 2,000 senior execs, 200 expert speakers across 40 sessions, with plenty of business and networking opportunities between operators and key suppliers. You actually get to meet and speak to the operators at our events that you want to do business with! Focus this year is not just football and betting, we have had several requests from operators to address relevant topics pertaining to leadership, global and emerging markets, compliance, integrity and problem gambling, digital marketing, sponsorship, payments, products and technology, and industry innovation..

operator focused trade show • Access to 200 of the very best industry speakers and content which is helpful to any organisation that wants to grow within the football and sports betting industries • Network and do business with 2,000 senior executives from industries like sports, football, sports betting, affiliates and media, legal, regulation, finance etc.

“The gambling industry is facing uncertain times, and 2019 has only just begun. Technological and regulatory change are rocking the boat on either side of the Atlantic and we will be getting together to discuss the impact on the betting industry at Betting on Football this March.”

Marcos Olivera

Clever Advertising Group, Chief Affiliate Officer “I will like to thank SBC for this amazing event. I have attended gambling conferences for the last 8 years and Betting on Football was by far the best one! Nothing to point out but a round of applause to all the people involved in this event.”

• World class hospitality for all delegates, including lunch, refreshments, networking drinks and evening parties at top

Jamie McKittrick

Head of Commercial, GVC Group

London venues

You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com.

“SBC always offer the highest calibre speakers, so I know I’m hearing from the most credible sources in the industry, with the best networking opportunities and information from across the sector. Betting on Football is the ideal meeting place for betting industry leaders to get together.”


WHAT WILL THE CONFERENCE & EXPERT FORUMS COVER The 6 main conference tracks will cover key topics within Leadership & Vision, Global Markets, Betting on Marketing, Product in Focus, Betting on Innovation and The Science of Compliance.

This year we have 4 Expert Forums on Wednesday 20 March and Thursday 21 March: PaymentExpert Forum, Digital Marketing Forum, Sponsorship Forum, and European Lotteries Workshop.

CONFERENCE TRACKS

EXPERT FORUMS

Leadership & Vision Looks at stagnation in the betting industry, advertising over-exposure, the future for retail betting, challenges for new brands and a CEO panel discussing future strategy

PaymentExpert Forum A one-day Forum for payment professionals from operators and payment suppliers to network and discuss issues and opportunities in the betting and gaming industry.

Global Markets Takes a snapshot of some of the emerging regulated markets, such as India, Sweden and USA, with some of more established markets such as Italy, Spain and a post-Brexit UK.

Digital Marketing Forum A one-day Forum for online marketing professionals in the sports betting industry to discuss and learn the latest trends and digital marketing techniques.

The Science of Compliance In partnership with Gambling Compliance - deals with the latest problem gambling strategies, sporting integrity, payments, fraud and dealing with regulators Betting on Innovation and Products in Focus Take a look at the latest ways of attracting and entertaining customers. It explores innovation and technology discussing the roles of platform, esports, virtual sports, omni-channel strategy and communications. Betting on Marketing Follows the discussion around effective and safe sponsorship, a CEO panel of super affiliates exploring their role in the supply chain, and the challenges of reaching an audience and keeping it through social, loyalty and personalisation

SPONSORSHIP FORUM A one-day Forum where Football Clubs/Organisations and Gambling Operators meet to discuss the many aspects of football sponsorship by the betting category and explore new opportunities together.

EUROPEAN LOTTERIES WORKSHOP A one-day Workshop for Lottery Operators representing state lotteries in 16 European countries.

If you want to view the full agenda, you can find it here.


WHAT WILL THE CONFERENCE COVER The main 6 tracks will cover key topics within Leadership & Vision, Betting on Marketing, Global Markets, Sport in Focus, Tackling the Issues, and Betting on Innovation.

SPEAKER PREVIEW

ANTHONY WERKMAN CEO Betway

PARIS SMITH CEO Pinnacle

JESPER KARRBRINK CEO Mr Green

JESPER SVENSSON CEO Betsson Group

RICHARD FLINT Executive Chair Sky Betting & Gaming

FABIO SCHIAVOLIN CEO Snaitech

TROY COX Chief Commercial Officer SKS365

SERGEY PORTNOV CEO Parimatch

ALEXEY SINYUSHKIN COO BetOlimp

LUDOVICO CALVI Board Director Lottomatica Betting

FRANCESCO GAZIANO Chief Marketing Officer SKS365

RICHARD MOFFAT CEO OLBG

NIKLAS LINDAHL Managing Director - Italy LeoVegas

JENS NIELSEN Sports Betting Director Danske Spil

ORY WEIHS CEO XL Media

RICARDO PINTO CMO Clever Advertising Group

JESPER SOEGAARD CEO Better Collective

ELLIOT HACKNEY Head of Social Ladbrokes Coral

GUY HARDING Head of Commercial OddsChecker

EITAN GORODETSKY Head of SEO & PPC Betsson Group

BILL DEMAKAKOS Group Director of Betting Intralot

STEVE SCHRIER Chief Commercial Officer SG Digital

MATT SCARROTT Director of Sportsbook & VIP BetVictor

MARTIN LYCKA Director of Regulatory Affairs GVC Group

SAM BEHAR Global Head of Marketing Marathonbet

JARI VAHANEN Senior VP Business Development Veikkaus

STEVEN ARMSTRONG Group Money Laundering Reporting Officer William Hill

BENJAMIN CRONIN Head of Content Marketing Pinnacle

We have 6 tracks and 40 different sessions panels across 3 conference rooms If you want to view the full agenda, click here.


ORGANISATION TYPES • • • • • • • •

Operators Suppliers Service Providers Affiliates & Media Companies Payment Providers Compliance, Law & Regulators Football Clubs & Organisations Sports Clubs & Organisations

JOB TITLES CEO / CHAIRMAN / FOUNDER

25%

C-LEVEL EXECUTIVES

20%

DIRECTORS

30%

MANAGER

25%

OTHER

5%

WHO WILL ATTEND The companies shown below are among the ones that will be represented by the 2,000 delegates at the Betting on Football conference. When you register as delegate to attend the event you will get access to the SBC Connect Conference App & Platform, which includes a list of people and companies attending. You can use SBC Connect to contact the ones you like to meet and schedule your meetings before the event starts.

ATTENDEE PREVIEW


6th Edition of the Largest International Football & Betting Trade Conference 19-22click March here. 2019 @ Stamford Bridge, London view the latest floor plan

To

EXHIBITION AREA AREA -- FLOOR EXHIBITION FLOORPLAN PLAN West Stand Level1 1--The The Great Great Hall Sqm Space West Stand Level Hallwith with1,400 1,400 Sqm Space

BetConstruct Jacktime Microgame Betcontrust OPTIMA Bet365 SBTech

MR1 MR2 MR3

CONFERENCE ROOM 1

MR4 MR5 MR6 MR7 MR8 MR9 MR10

LIFT

LIFT

MR11 CONFERENCE ROOMS

MR12 MR13

MILLENIUM RECEPTION

LIFT

LIFT

6

17

3 5 4

4

2

3

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33

6

3 LIFT

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ENTRANCE 2

SkillCorner

4

2

NETWORKING AREA

2

5

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34

Betgenius

3

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NETWORKING BAR

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FSB

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Metric Gaming

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processing.com

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BetConstruct

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27

RACING POST

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3 Intertops

15

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5 3

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120

Oddslife

2

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28

W2 Global Data

8

2

HIPAY NETWORKING AREA AND CATERING

4

15 16

4

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29 3

8

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Spiffbet

15

3

30

13

Mkodo

8

4

38

5

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Perform

39

48

4 3

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Playtech

8

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Other Levels

37

Friends4Media

5

10

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8

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BAR

Betegy

OPTIMA COFFEE BAR

15

35

1xbet

9

3

OPTIMA

32

2

36

15

6

2

Optimove

3

3

Monatair

16

8

9

KAMBI SPEAKER LOUNGE 6


3

3

ENTRANCE

LIFT

2

SkillCorner

4

2

NETWORKING AREA

2

3

3

OPTIMA 15

6

2

Betgenius 32

OPTIMA COFFEE BAR

15

35

1xbet

3

15

48

5

5 5

38

20

BetConstruct 15

6 3

41

15

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31

43

4

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W2 Global Data

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15 16

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26

processing.com

15

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27 3

Oddslife

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120

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Playtech

9

24

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LIFT

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57

6.5

9

23 3

4 15

16

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Metric Gaming

3

NETWORKING BAR

To view the latest floor plan click here.

Friends4Media 15

3

HIPAY NETWORKING AREA AND CATERING

9

6

15

KAMBI SPEAKER LOUNGE 6

16

BAR

CONFERENCE LEVEL 3 - FLOORPLAN

CONFERENCE LEVEL 3 - FLOORPLAN West Stand Level 3 - Harris, Drake and Vialli Suites West Stand Level 3 - Harris, Drake and Vialli Suites

LIFT

LIFT

CONFERENCE ROOMS

LIFT

LIFT

CONFERENCE ROOM 3

CONFERENCE ROOM 2

LIFT

LIFT

BETCONSTRUCT BUSINESS & MEDIA LOUNGE

GOLDEN RACE BAR


PREVIEW OF WHO IS EXHIBITING / SPONSORING

ADVISORY BOARD

JAAP KALMA Former Chief Commercial Officer AC Milan

JESPER KARRBRINK CEO Mr Green

PARIS SMITH CEO Pinnacle

JARI VAHANEN SVP Business Development Veikkaus

SERGEY PORTNOV CEO Parimatch

MATT SCARROTT Sportsbook Director Betvictor

HOWARD CHISHOLM Managing Director Chisholm

JESPER SOEGAARD CEO Better Collective

JENS NIELSEN Sports Betting Director Danske Spil

RORY ANDERSON Consultant 12BET

QUIRINO MANCINI Partner Tonucci & Partners

DAVID CLIFTON Director Clifton Davies Consultancy

Bookmakers

SUPPORTING PARTNERS

You can watch the official video from Betting on Football 2018 here. Or visit the event website at www.bofcon.com

Profile for Sports Betting Community

Sponsorship Forum  

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation t...

Sponsorship Forum  

The SBC Sponsorship Forum is the leading platform focused on sports sponsorship by the betting and gaming industry open only by invitation t...