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YOUR GUIDE TO THE BETTING & GAMING INDUSTRIES

FROM THE INDUSTRY’S LEADING CONTENT PROVIDER


SBC MAGAZINE - OVERVIEW SBC Magazine is a bi-monthly glossy printed magazine containing features and insights from the key influencers of the betting and gaming industries, timed to coincide with the biggest industry trade events of the year. It is widely distributed both in digital form prior to all key events in the industry world-wide, as well as in print at the events. It is brought to you by SBC, the industry leader in offering news, insights and senior management conferences specific to the betting and gaming industry. SBC’s news portals carry 75 news stories published each day, with numerous links to the Magazine’s content. Building on the expertise of SBC’s 15 full-time editorial staff, SBC Magazine provides an in-depth analysis of the trends in the global industry and exclusive interviews with the main decision makers, allowing readers to optimally prepare for the industry’s key events. In short, SBC Magazine is the perfect, premium platform for companies that want to grow their brand awareness and position themselves as leaders within the betting and gaming industry. Here you can access the previous digital versions of the SBC Magazine: Sports Betting Guide to ICE 2019


EDITORIAL TEAM

Andrew McCarron Managing Director

Luke Massey Head of SBC Media

Ted Menmuir Head of Content

Craig Davies Journalist, CasinoBeats

Joe Streeter Journalist, Payment Expert

Ellie Lynch Journalist, SBC News

Chris Murphy Editor, SBC Americas

Stewart Darkin MD, CasinoBeats

Erin-Marie Gallagher Journalist, SBC News

Macarena Rodrigo Head of SBC Noticias

Matthew Ramirez Journalist, SBC Americas

James Ross Journalist, CasinoBeats

Lucia Mourinho Journalist, SBC Noticias

Lucia Gando Journalist, SBC Noticias

Tom Daniels Journalist, Insider Sport


STATS & READERSHIP Magazine print circulation (events)

2,500 - 3,000 copies per issue

Magazine print distribution (VIP List)

600 copies per issue

Magazine digital circulation

22,000 + digital copies per issue

Total readership

22,000 + readers per issue

Industry Sectors

Readership Profile

45% Operators

45% CEO and C-level company officers

17% Suppliers

21% Managing Director / Company Directors

9% Affiliates / Digital Marketers

22% Head of Product, Marketing, Sales, Tech etc.

13% Payment Experts 7% Financial / Investors

12% Other 49% Europe 26% North America

5% Regulators 9% Latam 4% Others

7% Asia 9% Africa, Oceania


SCHEDULE & CONTENT PLANNER Issue 1 - January / February 2020 ● ● ●

Content: Sports Betting Guide to ICE, Focus on Live Betting, Payments in Emerging Markets, German Market Spotlight, Online Casinos in 2020 Distribution - ICE London, London Baby, LAC Publication Date: 31 January / Advertiser Deadline: 20 January

Issue 4 - August / September 2020 ●

● ●

Issue 2 - April / May 2020 ● ● ●

Content: Future of Horse Racing Betting, Focus on Virtual Sports, CTO Vision, Slots and Safer Gambling, US Market Spotlight Distribution: Digital / Online and direct mailing list to 600 VIP’s Publication Date: 3 April / Advertiser Deadline: 27 March

Issue 5 - October / November 2020 ● ● ●

Issue 3 - June / July 2020 ● ● ●

Content: Integrity Matters, Focus on Sports Data, Finding the next generation of customer, The RTP conundrum, Malta Market Spotlight, Cryptocurrencies Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Events Publication Date: 29 May / Advertiser Deadline: 19 May

Content: Future of Trading, Football Sponsorship, Slots Development, Focus on Lottery, Spain Market Spotlight, AI and Marketing, Safer Gambling Online, UX for betting Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Events Publication Date: 21 August / Advertiser Deadline: 7 August

Content: Sports Betting Guide to G2E, LATAM Market Spotlight, Request a Bet Technology, Mobile Payments, Streaming Rights Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Events Publication Date: 25 September / Advertiser Deadline: 15 September

Issue 6 - November / December 2020 ●

● ●

Content: US Sports Betting Guide to SIGMA, Sports Betting Hall of Fame, Future of Live Casino, Africa Market Spotlight, Age Verification Tools, Safer Gambling Regulations Distribution: Digital / Online and direct mailing list to 600 VIP’s, Official Publication of all SBC Digital Eventsi Publication Date: 20 November / Advertiser Deadline: 10 November


G2E VEGAS MAGAZINE (SPECIAL EDITION) Issue 5: The Official Sports Betting Publication for G2E Vegas 2020 In partnership with Global Gaming Expo (G2E), SBC is offering the official sports betting guide to this year’s G2E Las Vegas. The purpose of the guide is to help everyone interested in the business of sports betting, by providing all information related to sports betting at G2E, including key exhibitors, product info, services and special events taking place at the show. What’s inside? ● Sports Betting Guide to G2E ● LATAM Market Spotlight ● Request a Bet Technology ● Mobile Payments ● Streaming Rights ● State by State breakdown of sports betting laws Example of the G2E Vegas 2019 Magazine: ● Sports Betting Guide to G2E - 2019


ADVERTISING RATE CARD Advertising Rates

Special Advertising Rates

Content Advertising Rates

Double page spread £3,000

Foldout £5,000 Click here for example

Content advertising feature £2,000 E.g. content / article focusing on your latest product release

Full page £2,000 Full page + 1 page editorial £3,000 Inside front cover £3,000 Back cover £5,000 Inside back cover £3,000

Card inserts (double sided A5 - To be supplied by client) £2,000 Click here for example Barn door cover £6,000 Click here for example Belly band (front and back) £6,000 Click here for example

Content section sponsor £3,500 E.g. sponsor sports betting section


FULL PAGE A full page ad in the SBC Magazine is a cost-effective way to advertise your company and/or products to a highly relevant, betting and gaming interested audience. You will also target and reach a large number of readers that will view the digital version of the magazine (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £2,000 Specifications delivered by SBC: Dimensions Bleed file type color mode


DOUBLE PAGE SPREAD A double page spread ad in the SBC Magazine is a high impact way to advertise your company and/or products, with ample possibility to add information, to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £3,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode

INSIDE FRONT COVER An inside front cover ad in the SBC Magazine is a highly noticeable and prestigious way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). Rate: £3,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode


BACK COVER A back cover ad in the SBC Magazine is a prestigious and highly visible way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £5,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode

INSIDE BACK COVER An inside back cover ad in the SBC Magazine is a prestigious yet cost-effective way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £3,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode


FOLDOUT A fold out page ad in the SBC Magazine is a high impact and prestigious way to advertise your company and/or products to a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £5,000 Specifications delivered by SBC: Dimensions, bleed, file type, color mode

CARD INSERTS (Double Sided A5) Placing your ad on a card insert in the SBC Magazine is a cost-effective way to make the advertising for your company and/or products stand out to a highly relevant audience present at all the various industry events (glossy print). An effort will be made to place the advertising near relevant articles, where possible. Rate: £2,000 Card Inserts to be delivered by Advertiser Specifications delivered by SBC: Dimensions, bleed, file type, color mode Double sided A5


BARN DOOR COVER A barn door cover ad in the SBC Magazine is a special and innovative way to make sure the advertising for your company and/or products gets noticed by a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters, and social channels). An effort will be made to place the advertising near relevant articles, where possible. Rate: £6,000 Specifications: Dimensions, bleed, file type, color mode

BELLY BAND (Front & Back) A belly band ad around the SBC Magazine is a special and innovative way to make sure the advertising for your company and/or products gets noticed by a highly relevant audience present at all the various industry events (glossy print) or reading the magazine online (digital distribution via numerous SBC websites, newsletters, and social channels). This format is especially effective if combined with one of the other ad formats, as the belly band has to be removed by the reader in order to read the magazine. Rate: £6,000 Specifications: Dimensions, bleed, file type, color mode Front and back


GET IN TOUCH WITH THE TEAM

Conall McCabe

Neil Judson

Nancy Bishop

Jan-Willem Volbeda

Alyona Gromova

Senior Commercial Manager Email: conall@sbcgaming.com Mobile: +44 (0) 779 990 4257 Skype: conall.mccabe2

Senior Sales Manager Email: neil@sbcgaming.com Mobile: +44 (0) 780 271 4807 Skype: neiljudson40

Senior Sales Manager North America Email: nancy.bishop@sbcgaming.com Mobile: +1 470 776 3710 Skype: NancyBishopAtlanta

Media Sales Manager Email: jan.volbeda@sbcgaming.com Mobile: +44 (0) 7909 834 571 Skype: jan.willem.volbeda

CIS & Eastern European Sales Email: alyona@sbcgaming.com Mobile: +38 093 379 66 17 Skype: alyona.gromova27

Ross Main

Reece Calderbank

Liam Machin

Jaap Kalma

Rasmus Sojmark

Sales Director Email: ross.mail@sbcgaming.com Mobile: +44 (0) 775 994 6863 Skype: ross.main1987

Sales Manager Email: reece@sbcgaming.com Mobile: +44 (0) 785 882 8534 Skype: live:rscalderban

Sales Executive - Payment Expert Email: liam@sbcgaming.com Mobile: +44 (0) 7860376071 Skype: live:liammachinsbc

Group Chief Commercial OďŹƒcer Email: jaap@sbcgaming.com Mobile: +39 366 487 3733 Skype: jaapkalma

CEO / Founder Email: ras@sbcgaming.com Mobile: +44 (0) 789 049 5353 Skype: rasmus.sojmark

Profile for Sports Betting Community

SBC Magazine Presentation  

SBC Magazine Presentation