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AI TO POWER ANOTHER GIANT LEAP FOR SPORTS BETTING ANDREW ASHENDEN on why a career in sports
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betting is one of the best decisions he’s ever made, and what the recent merger of Perform and STATS means for the future of creating incredible, trusted experiences for sports bettors
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ooking back on Perform’s first 15 years, there are a couple of pivotal developments we’re proud to have helped pioneer. Live video streaming is now a core part of most bettors’ experiences, and we’re still only scratching the surface of what it can achieve, but acquiring and distributing high quality sporting action into betting platforms took profound leaps of faith for all involved
in its fascinating early years. In-play betting wouldn’t exist without ultrafast sports data, delivered accurately and upholding the highest standards of integrity. That too relied on forward-thinking operators and rightsholders, who trusted us then as now to help anticipate user needs and create in-play experiences so seamless that users never have any reason to think about the high-octane activity
in the background. More recently, we have driven the industry into a new era in terms of providing deeper fast data to power in running player props experiences. Both these services continue to grow in functionality and performance and we’re very proud to be adding new partners at our fastest-ever rate, as well as working with existing partners who keep taking their services into new directions to engage and entertain their users. If betting on sports is one of your pastimes it truly is an exceptional time to be alive! This for me is one of the incredible things about our industry: the drive from all its participants to keep innovating and keep improving
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