Digital Marketing Forum Agenda

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Conference brochure sponsored by:



Forum Agenda 10:00

Welcome from Chairperson Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

10:15 – 11:00

What is an Affiliate now anyway? We deep dive the affiliate landscape as it stands and understand how the traffic ecosystem is currently being split. The rise of M&A and publisher networks as well as media conglomerates working in the affiliate channel changes the way digital marketers plan their acquisition. Affiliates are becoming more diverse and complex it’s not just about acquisition but also conversion and retention opportunities that they present as businesses as well as how they regulate and become socially responsible too. We discuss how the affiliate model will develop and what opportunities are arising for collaboration on a deeper level. Speakers Gloria Cedera, Head of Commercial Sport, Catena Media Guy Harding, Head of Commercial, Oddschecker Clive Hawkswood, Chairman, Adam Bielinksi, CEO/ Co-owner, iGamingNuts

Moderator Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

11:00 - 11:20 | Tea & Coffee break

11:20 – 12:05

Global Opportunities - where is the land of milk and honey now? We look at the landscape and factors influencing the way that casino affiliates and operators need to change their marketing strategies to succeed in these markets , we look at regulation , understand the changing taxinfrastructures and how this affects margins and we look at innovation where early adopters are making positive change to build brand success despite stronger restrictions on digital marketing tactics. The panel will cover a spotlight on Africa, LATAM and Sweden along with the UK Speakers Mathew Symmonds, Director, Web Analysis Solutions Shane McGinley, Senior Business Analyst, Simon Pilkington, Head of International Markets, Kafe Rocks

12:05 – 12:50

Moderator Shona ODonnell, Head of Strategic Events, Better Collective

The rise of the millennial and understanding their digital culture. Gamer Gambling and how this translates to casino marketplace. Understanding the psyche of a new audience segment. To acquire new players you must first understand your customer. Who are these new gamer gamblers and how should operators and affiliates looking to engage them. Casino is moving forward without traditional desktop and mobile applications as the focus what other channels exist and how can digital marketers really engage in omni channel marketing? Speaker Nick Garner, Founder, Rize.Digital 12:50 - 14:00 | Lunch & networking break

14:05 – 14:45

The Big Search Debate We take a look at how Search Marketing relates to an omni channel world and iGaming. This session will look at how we search for content today, what truly drives your search strategy across multiple devices. This session will deep dive who’s got it right, where the search world is headed with voice and how acquisition marketers will still be quite reliant on driving traffic in this medium. Speakers John Campbell, MD & Co-Founder, Rabit + Pork (Tipi Group)



14:45 – 15:30

Video Content Marketing - Why you simply can’t ignore it. Slots streamers and Video Content is fast becoming a big trend in the Casino industry. We gather a panel of experts to share their knowledge on how streaming and video content can be used to engage new audiences across multiple channels. This session will discuss the learnings from experts who are building audiences in this space and introduce a new way of thinking about your content and visual repurposing. Speakers Theodoris Riganis, Director (Greece Branch), Better Collective Josh Green, Founder, Tobias Svenson, CEO,

15:30 – 16:00

Moderator Sarafina Wolde Gabriel,

VP of Strategy, Income Access

Esports - is it really a revenue opportunity for traditional affiliates? We take a look at how Esports and Traditional betting is now faring a year on. The market is still fragmented but it does present a massive opportunity for affiliates to still cash in. We bring together key experts in the esports industry to discuss what the affiliate model looks like and where the sweet spot is now. This session will deep dive who’s got it right, where the sector is headed and how acquisition marketers are converting esports customers online. Speaker Mark Reed, Managing Director, Heaven Media Sujoy Roy, Director of Esports, Sarah McChesney-Gordon, Client Service Director, Fresh8

Moderator Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

16:00 - 16:20 | Tea & Coffee break

16:20 16:55

Digital 2.0 - The future of Media Buying How Blockchain will change the way we spend our acquisition media In this session we will look at how new technology is impacting the way that marketers are going to spend their advertising revenue to acquire new players. With stronger competition and a demand for transparency does Blockchain really hold the key to managing the ecosystem more effectively and getting more value out of your budget. This session will explore the current landscape and detail exactly how to get more out of your media budgets in 2020 Speaker Zheng Zhang, CEO ,

16:55 17:30

Bonuses & Social Responsibility in Gaming - What’s changed and how are you implementing smarter marketing to incentivise, engage and convert customers? This session discusses what is happening with tighter regulation on acquisition marketing such as the strict KYC process, Whistle to Whistle TV advertising ban, Bonus restrictions and how these things are impacting the customer acquisition model, affiliate pricing, and by default creating new and innovating customer conversion techniques. We’ll bring together experts to discuss innovation and opportunities that are on offer as the open markets regulate and change. Speakers Laurenci Dow, Head of Marketing and Affiliates, Jumpman Gaming Richard Hogg, Chief Commercial Officer, Ian Sims, Founder, James Myles, Analyst, Eta Delta

Moderator Christina Thakor-Rankin, Gaming Consultant, 1710 Consulting

Evening Agenda

17:30 - 19:00 Networking Drinks in Exhibition Area

21:30 - 02:00 Official Party



Speaker Preview

Gloria Cereda

Guy Harding

Clive Harkswood

Adam Bielinksi

Lee-Ann Johnstone

Head of Commercial Sport Catena Media

Head of Commercial Oddschecker


CEO/ Co-owner iGamingNuts

CEO & Founder AffiliateINSIDER

Richard Hogg

Matthew Symmonds

Nick Garner

Sarah McChesney-Gordon

Simon Pilkington

Chief Commercial Officer

Director WebAnalysis

Founder Rize Digital

Client Service Director Fresh8

Head of International Markets Kafe Rocks

Laurenci Dow

Christina Thakor-Rankin

Shona ODonell

Shane McGinley

Zheng Zhang

Head of Marketing and Affiliates Jumpman Gaming

Gaming Consultant/Advisor 1710 Consulting

Head of Strategic Events Better Collective

Senior Business Analyst

CEO EnvisionX

John Campbell

Mark Reed

Theodoris Riganis

Josh Green

Sujoy Roy

MD & Co-Founder Rabbit & Pork/TIPi Group

Managing Director Heaven Media

Director Better Collective Thessaloniki

CEO Fruityslots

Director of Esports Luckbox

Sarafina Wolde Gabriel

Ian Sims

Tobias Svenson

James Myles

VP of Strategy Income Access

Founder Righlander

CEO CasinoGrounds

Analyst Eta Delta



Why attend?

Exclusive access to expert lead discussions and training detailing the latest Digital Marketing practices

Meet senior executives and decision makers from the casino and sports betting industry

Learn the latest digital trends, growth hack your brand reach and engage larger audiences

Experience world class hospitality, including lunch, refreshments, networking drinks and networking parties at top London venues

Additional access to the CasinoBeats Summit and the Betting on Sports conference including 200+ speakers and 40+ sessions

What people say about this event? “I will like to thank you for this amazing event. I have attended gambling conferences for the last 8 years and this was by far the best one! Nothing to point out but a round of applause to all the people involved in this event.” Marcus Oliveira, Chief Affiliate Officer, Clever Advertising Group

“It was a very interesting conference with a lot of content to learn from and excellent execution. You take away such good advice from experts in the iGaming market and digital experts that really teach, which makes this a truly great event.” Alex, Managing Director, AppsforMedia

“I had the honor the join the morning sessions at Digital Marketing Forum this year and it was super crowded and no one left the room before the lunch break as it was a super interesting and entertaining. Congratulations for hosting a great Digital Marketing event.” Patrick, Affiliate manager, Intertops

Our biggest regret is not attending DMF sooner, the content shared at this event is relevant to any iGaming Affiliate or Affiliate manager. We asked a lot of questions and received straight answers. Now we’re earning double the revenue, have secured better commercial deals and built solid relationships with brands that suit our target audiences. If you want to grow and be a better digital marketer - don’t even hesitate. Fraser Bricknell, Co-founder,



Full Event Schedule

Tuesday - 17 September 2019 15:00 - 20:00

Pre-registration @ Hilton Olympia

11:00 - 18:00

SBC Sponsorship Forum @ Hilton Olympia

18:30 - 01:00

Networking & Drinks @ Hilton Olympia

Wednesday - 18 September 2019 (Betting On Sports - Day 1) 08:30

Registration Open

09:00 - 19:00

Exhibition Open

10:00 - 17:30

Sport in Focus (Conference Room 1)

10:00 - 17:30

USA in Focus (Conference Room 2)

10:00 - 17:30

Payments in Focus (Conference Room 3)

10:45 - 15:40

European Markets (Conference Room 4)

10:00 - 17:30

Digital Marketing Forum (Conference Room 7)

10:00 - 17:30

CasinoBeats Summit (Conference Room 6)

17:00 - 20:00

Networking Drinks @ Hilton Olympia Exhibition Area

20:00 - 02:00

Official Party at Flight Club

Thursday - 19 September 2019 (Betting On Sports - Day 2) 08:30

Registration Open

09:00 - 17:30

Exhibition Open

10:20 - 17:30

2020 Vision - The Future in Focus (Conference Room 1)

10:20 - 17:30

Emerging Markets (Conference Room 2)

10:00 - 17:30

Technology in Focus (Conference Room 3)

10:20 - 17:30

Regulation in Focus (Conference Room 4)

10:00 - 17:30

CasinoBeats Summit (Conference Room 5)

10:00 - 17:30

CasinoBeats Summit (Conference Room 6)

17:00 - 20:00

Networking Drinks at Hand & Flower Pub

20:00 - 02:00

Awards & Official Party at Natural History Museum

NB: Wednesday 18th September is the first day of the main conference Betting on Sports and Casino Beats Summit, which is running alongside the Digital Marketing Forum. All Digital Marketing Forum delegates will have full access to all the conferences More info at

If you need any further details, please contact: Lee-Ann Johnstone Founder / CEO AffiliateINSIDER +44 (0) 754 562 8795 Rasmus Sojmark Founder / CEO, SBC +44 (0) 789 049 5353 Andrew McCarron Managing Director, SBC +44 (0) 778 231 1768 For sponsorship opportunities, please contact: Natalie Lees Marketing Manager, AffiliateINSIDER + 44 (0) 758 4862 682

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