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The Digital Marketing Forum is an event for online marketing professionals in the iGaming casino and betting industry. We discuss the latest digital and performance marketing trends. The agenda focuses on customer acquisition and marketing techniques which are evolving in our digital ecosystem with up to the minute discussions as it relates to the iGaming industry The Forum will take a closer look at key educational topics from the fast-changing online marketing industry, and will seek to cover a wide range of topics and detail new digital disciplines that are impacting all online marketing and afďŹ liate stakeholders. The Forum is part of the wider CasinoBeats Summit and Betting on Sports Conference taking place on 17 - 19 September at Olympia London. There will be plenty of time to network and discuss new business and digital marketing opportunities with stakeholders from the betting and gaming industry. The Digital Marketing Forum is organised by SBC Events, in association with AfďŹ liateINSIDER.



Forum Agenda 10:00

Welcome from Chairperson Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

10:15 – 11:00

What is an Affiliate now anyway? We deep dive the affiliate landscape as it stands and understand how the traffic ecosystem is currently being split. The rise of M&A and publisher networks as well as media conglomerates working in the affiliate channel changes the way digital marketers plan their acquisition strategy. Affiliates are becoming more diverse and complex it’s not just about acquisition but also conversion and retention opportunities that they present as businesses as well as how they regulate and become socially responsible too. We discuss how the affiliate model will develop and what opportunities are arising for collaboration on a deeper level. Speakers Gloria Cedera, Head of Commercial Sport, Catena Media Guy Harding, Head of Commercial, Oddschecker Clive Harkswood, Chairman, Adam Bielinksi, CEO/ Co-owner, iGamingNuts Moderator Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

11:20 – 12:05

Global Opportunities - where is the land of milk and honey now? We look at the landscape and factors influencing the way that casino affiliates and operators need to change their marketing strategies to succeed in these markets , we look at regulation , understand the changing taxinfrastructures and how this affects margins and we look at innovation where early adopters are making positive change to build brand success despite stronger restrictions on digital marketing tactics. The panel will cover a spotlight on Africa, LATAM and Sweden along with the UK Speakers Mathew Symonds, Digital Sales & Marketing Lead, Web Analysis Solutions Shane McGinley, Senior Business Analyst, Moderator Christina Thakor-Rankin, Gaming Consultant/Advisor, 1710 Consulting

12:05 – 12:50

Bonuses & Social Responsibility in Gaming - What’s changed and how are you implementing smarter marketing to incentivise, engage and convert customers? This session discusses what is happening with tighter regulation on acquisition marketing such as the strict KYC process, Whistle to Whistle TV advertising ban, Bonus restrictions and how these things are impacting the customer acquisition model , affiliate pricing, and by default creating new and innovating customer conversion techniques. We’ll bring together experts to discuss innovation, and opportunities that are on offer as the open markets regulate and change. Speakers Laurenci Dow, Head of Marketing and Affiliates, Jumpman Gaming Jovan Simov, Project Controller, Ask Gamblers Allan Turner, Founder, Mustard Digital Moderator Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

12:50 - 14:00 Lunch & networking break

14:05 – 14:45

Digital 2.0 - The future of digital (going beyond website and app) We look ahead at some of the smart digital marketing trends big brands are using to engage audiences in omni channel environments. We’ll consider how the acquisition marketing environment is changing for iGaming marketers and focus on how innovation and disruption can channel opportunities for growth. Speaker Wim Matheus, Digital Sales & Marketing Lead, Coca-Cola


14:45 – 15:00


The Big Search Debate We take a look at how Search Marketing relates to an omni channel world and iGaming. This session will look at how we search for content today, what truly drives your search strategy across multiple devices. This session will deep dive who’s got it right, where the search world is headed and how acquisition marketers are still quite reliant on driving traffic in this medium. Speakers John Campbell, MD & Co-Founder, Rabit + Pork (Tipi Group)

15:00 – 15:30

Esports - is it really a revenue opportunity for traditional affiliates? We take a look at how Esports and Traditional betting is now faring a year on. The market is still fragmented but it does present a massive opportunity for affiliates to still cash in. We bring together key experts in the esports industry to discuss what the affiliate model looks like and where the sweet spot is now. This session will deep dive who’s got it right, where the search world is headed and how acquisition marketers are still quite reliant on driving traffic in this medium. Speaker Mark Reed, Managing Director, Heaven Media 15:30 - 15:50 Tea & Coffee break

16:00 16:35

Video Content Marketing - Why you simply can’t ignore it. Slots streamers and Video Content is fast becoming a big trend in the Casino industry. We gather a panel of experts to share their knowledge on how streaming and video content can be used to engage new audiences across multiple channels. This session will discuss the learnings from experts who are building audiences in this space and introduce a new way of thinking about your content and visual repurposing. Speakers Normunds Rumba, Founder, WMW Theodoris Riganis, Director (Greece Branch), Better Collective Josh Green, Founder, Moderator Lee-Ann Johnstone, CEO & Founder, AffiliateINSIDER

16:35 17:20

The rise of the millennial and understanding their digital culture. Gamer Gambling and how this translates to casino marketplace. Understanding the psyche of a new audience segment. To acquire you must first understand your customer. Who are these new gamer gamblers and how should operators and affiliates be looking to engage them. Casino is moving forward without traditional desktop and mobile applications as the focus - what other channels exist and how can digital marketers really engage in omni channel marketing? Speaker Nick Garner, Founder, Rize.Digital

Evening Agenda

17:30 - 19:00

21:30 - 02:00

Networking Drinks in Exhibition Area

Official Party



Speaker Preview

Gloria Cereda

Guy Harding

Clive Harkswood

Adam Bielinksi

Head of Commercial Sport Catena Media

Head of Commercial Oddschecker


CEO/ Co-owner iGamingNuts

Lee-Ann Johnstone

Matthew Symmonds

Nick Garner

Jovan Simov

CEO & Founder AffiliateINSIDER

Director WebAnalysis

Founder Rize Digital

Project Controller Ask Gamblers

Wim Matheus

Laurenci Dow

Christina Thakor-Rankin

Shona ODonell

Digital Sales & Marketing Lead Coca Cola

Head of Marketing and Affiliates Jumpman Gaming

Gaming Consultant/Advisor 1710 Consulting

Affiliate Industry Consultant

John Campbell

Mark Reed

Theodoris Riganis

Josh Green

MD & Co-Founder Rabbit & Pork/TIPi Group

Managing Director Heaven Media

Director Better Collective Thessaloniki

CEO Fruityslots

Allan Turner

Shane McGinley

Founder Mustard Digital

Senior Business Analyst



Why attend?

Exclusive access to expert lead discussions and training detailing the latest Digital Marketing practices

Meet senior executives and decision makers from the casino and sports betting industry

Learn the latest digital trends, growth hack your brand reach and engage larger audiences

Experience world class hospitality, including lunch, refreshments, networking drinks and networking parties at top London venues

Additional access to the CasinoBeats Summit and the Betting on Sports conference including 200+ speakers and 40+ sessions

What people say about this event? “I will like to thank you for this amazing event. I have attended gambling conferences for the last 8 years and this was by far the best one! Nothing to point out but a round of applause to all the people involved in this event.” Marcus Oliveira, Chief Affiliate Officer, Clever Advertising Group

“It was a very interesting conference with a lot of content to learn from and excellent execution. You take away such good advice from experts in the iGaming market and digital experts that really teach, which makes this a truly great event.” Alex, Managing Director, AppsforMedia

“I had the honor the join the morning sessions at Digital Marketing Forum this year and it was super crowded and no one left the room before the lunch break as it was a super interesting and entertaining. Congratulations for hosting a great Digital Marketing event.” Patrick, Affiliate manager, Intertops

Our biggest regret is not attending DMF sooner, the content shared at this event is relevant to any iGaming Affiliate or Affiliate manager. We asked a lot of questions and received straight answers. Now we’re earning double the revenue, have secured better commercial deals and built solid relationships with brands that suit our target audiences. If you want to grow and be a better digital marketer - don’t even hesitate. Fraser Bricknell, Co-founder,



Full Event Schedule

Tuesday - 17 September 2019 15:00 - 20:00

Pre-registration @ Hilton Olympia

11:00 - 18:00

SBC Sponsorship Forum @ Hilton Olympia

18:30 - 01:00

Networking & Drinks @ Hilton Olympia

Wednesday - 18 September 2019 (Betting On Sports - Day 1) 08:30

Registration Open

09:00 - 19:00

Exhibition Open

10:00 - 17:30

Sport in Focus (Conference Room 1)

10:00 - 17:30

USA in Focus (Conference Room 2)

10:00 - 17:30

Payments in Focus (Conference Room 3)

10:45 - 15:40

European Markets (Conference Room 4)

10:00 - 17:30

Digital Marketing Forum (Conference Room 7)

10:00 - 17:30

CasinoBeats Summit (Conference Room 6)

17:00 - 20:00

Networking Drinks @ Hilton Olympia Exhibition Area

20:00 - 02:00

Official Party at Flight Club

Thursday - 19 September 2019 (Betting On Sports - Day 2) 08:30

Registration Open

09:00 - 17:30

Exhibition Open

10:20 - 17:30

2020 Vision - The Future in Focus (Conference Room 1)

10:20 - 17:30

Emerging Markets (Conference Room 2)

10:00 - 17:30

Technology in Focus (Conference Room 3)

10:20 - 17:30

Regulation in Focus (Conference Room 4)

10:00 - 17:30

CasinoBeats Summit (Conference Room 5)

10:00 - 17:30

CasinoBeats Summit (Conference Room 6)

17:00 - 20:00

Networking Drinks at Hand & Flower Pub

20:00 - 02:00

Awards & Official Party at Natural History Museum

NB: Wednesday 18th September is the first day of the main conference Betting on Sports and Casino Beats Summit, which is running alongside the Digital Marketing Forum. All Digital Marketing Forum delegates will have full access to all the conferences More info at

If you need any further details please contact: Lee-Ann Johnstone Founder / CEO AffiliateINSIDER +44 (0) 754 562 8795 Rasmus Sojmark Founder / CEO, SBC +44 (0) 789 049 5353 Andrew McCarron Managing Director, SBC +44 (0) 778 231 1768

Profile for Sports Betting Community

Digital Marketing Forum Agenda  

As part of this year's Betting on Sports and CasinoBeats Summit, 17-20 September.

Digital Marketing Forum Agenda  

As part of this year's Betting on Sports and CasinoBeats Summit, 17-20 September.