SBC Digital Event Series - Exhibitor Guidelines and Benefits

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#SBCDIGITALSUMMIT

THE WORLD’S

LARGEST

ONLINE EVENT SERIES IN BETTING AND GAMING

EXHIBITOR BENEFITS


HOW IT WORKS The SBC Digital Summit series presents truly groundbreaking online events for the betting and gaming industry, which will deliver delegates all around the world a … fully virtual and interactive conference, exhibition and networking experience Thanks to the use of state-of-the-art technology, delegates will be able to ● Attend all of the conference sessions, live or on-demand, ● Visit a virtual exhibition with leading suppliers showcasing their latest innovations ● Experience the latest innovative gaming products in the product showcase area ● Benefit from a fully interactive virtual networking space that allows them to connect directly with each other in groups or 1-to-1.

The Auditorium provides delegates access to live conference sessions, as well as the possibility to watch previous sessions on demand.

The Virtual Exhibition allows delegates to learn more about new products and services and connect and interact live and directly with exhibitors.

A fully interactive Networking Lounge allows delegates to connect and interact directly with each other. Set up a group or 1-to-1 chat to catch up, get acquainted or discuss business opportunities.

The Product Showcase area allows delegates to get up to date and experience the latest innovative gaming products.

The Summits offer a virtual event space which combines most of the benefits of a physical conference & exhibition with the power of a global, online platform. The event Lobby is the central hub which allows delegates access to the different sections of the virtual event space.


WHY EXHIBIT? A POWERFUL SALES OPPORTUNITY IN A PERIOD WITH NOY PHYSICAL EVENTS BECAUSE OF THE COVID-19 PANDEMIC • A unique opportunity to build leads and develop customers in these months without any trade shows • A powerful way to reach thousands of delegates before and during the event days • A cost-effective solution available at a fraction of the full cost of a physical event (no stand building, no travel costs) • A powerful exhibitor dashboard provides real time data and communication interface with booth visitors; engagement reports reveal what visitors have interacted with at the stand


EXHIBITOR OPTIONS BEFORE THE EVENT


PROMOTE YOUR SPECIAL SCHEDULE!! SIMILAR TO A PHYSICAL EVENT, YOU CAN ORGANISE COOL EXPERIENCES FOR GUESTS AT YOUR BOOTH These are some ideas you can think about in order to make your virtual booth stand out among the rest. We are happy to help with the planning and promotions around this! • Celebrity appearances at your booth that the delegates can engage with via Q&A or “Ask Me Anything” video sessions • Competitions & Prize Draws will bring a lot of delegates to your booth, and you can gather their data as a condition for participating • Product Trials need to be relevant and meaningful, and can certainly bring potential customers to your booth • Product Launch is a great way to use your booth and ensure delegates will want to check out what all the fuss is about • “Ask Me Anything” session with your CEO at your booth where delegates can meet your CEO and ask questions • Press Conference where you invite the global press to join you at your booth. This goes hand in hand with a product launch or announcing a new strong business partnership • Quiz / Games that you can create a fun experience or competition around would attract the delegates • Slot Competitions have proven a popular and interactive way of showcasing your latest products and games


INVITING OPERATORS / LEADS TO THE EVENT PRE-EVENT PREPARATION • All Exhibitor packages include All-Access passes to the conference which can be offered to promising leads or customers, as a powerful incentive for making an appointment to meet at your booth • Standard booth includes 50 All-Access passes • Premium booth includes 100 All-Access passes • All Exhibitors will be provided with high-quality graphical marketing material to advertise their presence at the Virtual Event to their database and via their social media channels. These materials include a ‘Request a Meeting’ link • All delegates will be emailed prior to the event offering the possibility to set up meetings with all our Exhibitors through the ‘Request a Meeting’ link which is part of the Exhibitor listing on the event website • Your company logo and branding on SBC Events website, including floor plan, company profile etc. • Your company logo and branding on floor plan signage during the event


PLANNING MEETINGS A PLANNED EVENT IS A SUCCESSFUL EVENT • As all experienced exhibitors know, much of the success of exhibiting at an event is determined by reaching out and planning meetings beforehand • The SBC Summit offers its Exhibitors a powerful integrated Meeting Scheduling solution • All delegates are able to directly plan meetings at your booth within the event platform, so they ensure timely attention from the appropriate representative • This will greatly help to optimize staffing of your booth with company representatives during the event • Your representatives will be able to prepare prior to meetings and ensure an optimal meeting outcome • Attendees can schedule meetings prior to the event by using the ‘Request a Meeting’ link included in the exhibitor listing on the event website


SOCIAL MEDIA SHARING PRE-EVENT PREPARATION • Share images of your cool virtual booth design across social media


EXHIBITOR GUIDE PRE-EVENT PREPARATION • The Exhibitor Guide is a new incentive for our Virtual Events • The Exhibitor Guide will be sent out to all the delegates and operators prior to the event, encouraging them to visit the Virtual Exhibition and set up meetings with our Virtual Exhibitors • The Exhibitor Guide will feature prominently on the event website • It includes a description of each Exhibitor, with • Their logo • Contact details • A link to an in-depth sponsor interview • A direct link to book a meeting with each Exhibitor • It also includes a schedule of the Product Presentations planned by the (Premium) Exhibitors


EXHIBITOR OPTIONS DURING THE EVENT


DISPLAYING PRODUCTS & SERVICES NUMEROUS BOOTH CONTENT OPTIONS • Through embedded clickable links on your booth you can show visitors your latest products and services • You can display several types of content through a pop-up window or embedded within the booth, for example: • Graphic Images • Your Booth Logo and branding • Rotating Banners with static images • Animated GIFs • Video • Upload files or link Youtube, Vimeo or Upstream • Pre-recorded product demos • Brochures & Presentations • PDF brochures and presentations can be made available for download or to view at the booth via pop-ups • Social and websites • Link to your company social media pages or any website, so it displays within your booth • Adding content to your booth could not be easier: We will provide you with a dedicated folder to upload your files and will manage uploading them to the platform for you.


COLLECT DATA / BUSINESS CARDS TO ENTER COMPETITIONS YOUR DATA IS COLLECTED • Like a physical event you can run competitions by collecting “business cards” in a fish bowl • Visitors simply click on the virtual fish bowl to leave their personal details / virtual business card and enter the the prize draw • Set a time to draw the winning card and you can announce the winner at your booth using the group chat function or by making use of a video conferencing tool • Delegates will be sharing the following details with you: • Full Name • Company • Job Title • Email • Industry Sector • Business Type


VIRTUAL BADGE SCANNER COLLECT DATA FROM THE DELEGATES • Like a physical event you can scan the badge of visitors to your booth to collect their contact details • Each booth will come with a virtual badge swipe button prominently placed at the top of the page, easy for visitors to find and use • Everytime a visitors badge is swiped your designated staff will receive an email with the visitors’ contact details • Exhibitors will receive the following data: • Full Name • Company • Job Title • Email • Industry Sector • Business Type


PRODUCT DEMO - EXCLUSIVE! SHOWCASE YOUR PRODUCTS AND SOLUTIONS

• Premium booth packages include a 30 minute product demo or presentation (similar to a webinar) • Ideally, we will pre-record the product demo to ensure a professional presentation (it can be broadcasted live as well) • You can also include sales material relating to the presentation which can be downloaded while delegates watch the webinar • We will share the demo/webinar schedule via direct Outreach to Operators to encourage them to book participation in the sessions • As part of this package we will announce up to two of your broadcasts towards all the event attendees via push notification


ENGAGING WITH CUSTOMERS MANAGING YOUR BOOTH TRAFFIC • You know who is at your booth at all times! • Booth staff can see a list of visitors which includes the visitor’s name, company,job title and useful demographics such as industry vertical and business type. • Click on the download icon next to a visitor name to collect the visitor’s information and you can follow up with him/her post-event • Booth staff are notified when a new visitor come to the booth by a doorbell chime • Initiate private chats with visitors to your booth • Each visitor to your booth has a green speech bubble icon next their name. To start a chat simply click on the green icon and a chat box will appear to start the conversation • You can talk to multiple visitors at once, advising on products and answering questions • Chats are all saved so you can download them and refer to in your post event follow-up • Never miss an opportunity • When you are logged into the event platform visitors to your booth can contact you and start conversations, even while you are exploring the rest of the event • When you are logged out the chat function shows you are busy, but visitors can still schedule a meeting or leave a message/email for follow-up


REAL-TIME COMMUNICATION REAL-LIFE CONNECTIONS WITH BOOTH VISITORS • All booth packages include the possibility to connect with visitors in different ways • Video/audio chat • Audio chat • Group chat • 1:1 chat • By clicking on an icon the visitor will be able to connect to one of your representatives in an integrated window, without leaving your booth • Identification data on the visitor (name, job title, company name) will be available to your representative via the exhibitor dashboard interface • Sales materials and videos are within reach to share with the visitor • A powerful platform to host previously scheduled individual/group meetings at your booth


REPORTING & METRICS TRACK ACTIVITY AND ROI •

Exhibitors have access daily reports providing the important data collected from your booth including:

Who visited your booth • Review the full list of attendees who visited your booth

What content was viewed in each booth • Track what content and which of your products attracted the most attention • See the details of who viewed that content giving you the chance for targeted and relevant follow up

What conversations were had by staff at your booth • Download transcripts of all the conversations that have taken place at your booth: Perfect notes to improve post event follow-ups


FLOOR PLAN


EXHIBITION HALL VIEW FLOOR PLAN Exhibitor logo & text • Exhibitor’s logo will be displayed on the floor plan of the zone • By clicking on the logo / text attendees arrive directly at your booth


PREMIUM BOOTH EXAMPLES


PREMIUM BOOTH FEATURES Booth design elements ● Superior Premium Booth Design & Branding ● Personalize one of the available booth designs or create your own, fully customized booth using images from booth design you used before ● Place images, rotating banners and animated Gifs around the booth area ● Pop-up windows with videos, images, text etc. ● URLs and clickable links wherever you want Content types available to use as part of your booth ● Audio, Downloads, Links, Videos, Moderated chat session, HTML windows Functionalities you have available at your booth ● You can display an Intro video when people arrive at your booth ● You have private chat rooms or open chat rooms ● You can showcase your social media accounts ● Broadcast feature to run Product Demos and a special Webinar published on a demo schedule ● Integrated meeting planner functionality ● Attendees can leave messages at your booth in case your staff is away / offline ● Your own communication dashboard to easily manage messaging / chats with all attendees, including reports and statistics





STANDARD BOOTHS EXAMPLES


STANDARD BOOTH FEATURES Booth design elements ● Personalize one of the available booth designs with booth branding and logo ● Place images, rotating banners and animated GIFs around the booth area ● Pop-up windows with videos, images, text etc. ● URLs and clickable links wherever you want Content types available to use as part of your booth ● Audio, Downloads, Links, Videos, HTML window Functionalities you have available at your booth ● You can display an Intro video when people arrive at your booth ● You have private chat rooms or open chat rooms ● You can showcase your social media accounts ● Integrated meeting planner functionality ● Attendees can leave messages at your booth in case your staff is away / offline ● Your own communication dashboard to easily manage messaging / chats with all attendees, including reports and statistics