LEADERS
Quality of CEO coverage | Percentage of favourable, neutral and unfavourable coverage favourable
neutral
unfavourable
Jobs Murdoch Buffett Dimon Dudley Schmidt Ghosn Diamond Blankfein Marchionne Zuckerberg Immelt Ballmer Kloppers Akerson Ackermann Moynihan Pandit Niederauer Gorman
60%
70%
80%
90%
100%
CEO of NYSE Euronext, into 19th place. Just outside the top 20, Bernard Arnault of LVMH ranked 21st, reflecting media reporting of LVMH’s aggressive intentions to take over Hermes and its acquisition of Bulgari. In terms of reporting themes, finance issues remained dominant with a 45 per cent share of overall coverage of Themes most beneficial for CEOs | Favourability of topics % unfavourable
% neutral
% favourable
100% 80% 60% 40%
17
20%
02/2011
Environment
Governance
Labour
Society
0% Legal
attention granted to beleaguered bankers was at an end. Brian Moynihan of Bank of America remained 17th. With banker salaries and bumper bonuses still fuelling public anger, politicians and media commentators were again scrutinising the actions of bank CEOs. Other entrants included Carlos Ghosn, CEO of Nissan and Renault, in seventh position, who was propelled higher by an alleged spying scandal at Renault. Two other chiefs of car makers remained in the limelight: Sergio Marchionne of Fiat ranked 10th (down from ninth) and Dan Akerson of General Motors ranked 15th (up from 16th). Three chiefs of IT giants also featured within the top 20, led by Eric Schmidt of Google in sixth place (up from 11th). Google announced Schimdt would be taking up the new post of executive chairman and passing the CEO baton to one of Google’s co-founders, Larry Page, in April. Mark Zuckerberg of Facebook continued to attract media attention, helped by the success of “The Social Network”, a film dramatisation based on the Facebook story, which won four Golden Globe awards. Nevertheless, Zuckerberg fell from fourth place to finish 11th, while Steve Ballmer of Microsoft slipped three places to 13th position, despite announcing an alliance with Nokia. Announcement of a merger deal between NYSE Euronext and Deutsche Borse catapulted Duncan Niederauer,
50%
Other
40%
Commercial
30%
Products & Services
20%
Management
10%
Finance
0%
COMMUNICATION DIRECTOR