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vhl save the music foundation BOARD OF DIRECTORS TOM CALDERONE VH1 LARRY COHEN Seven Bridge Advisors PAUL COTHRAN VH1 Save The Music Foundation WYNTON MARSALIS Jazz at Lincoln Center DAVID NATHAN Universal Republic Records CHRISTINA NORMAN HuffPost BlackVoices SCOTT H. RAUCH Simmons Jewelry Co. MORRIS L. REID BGR Group MAUREEN REIDY The Argus Group, LLC GORDON SINGER Elliott Advisors MATT SPIELMAN Moxie JOHN SYKES Clear Channel Entertainment Enterprises JOHN VARVATOS John Varvatos Enterprises DIRK ZIFF Ziff Brothers Investments LISA VERSACIO brocade Home


Dear Supporter of Music Education, We are all asking ourselves the same questions: Have we turned the corner? Are we on the road to stability and hopefully prosperity? Will our nation be the same, or is this the new normal? We have heard these questions from businesses, individuals – and increasingly from localities and school districts all across the country. It has been a brutal, painful few years. But through it all there have been those shining heroes – on school boards, in district offices, and in the schools. They are also found in our partners like NAMM and its many-member music retailers across the nation, ASCAP, our sponsors – and each of you. As the maelstrom of the global economic crisis continues to swirl about us – leaving us filled with anxiety and uncertainty – you have remained resolute in your commitment to ensuring that our children are not shortchanged on their education. Through your partnerships and support, the VH1 Save The Music Foundation has restored 51 school music programs throughout the nation this past year. As you read through the pages of this report, you will see state and local leaders, school administrators, teachers and students from big cities and small towns across our great nation. They share their stories of what music has meant to them, and discuss future opportunities that now seem a bit more attainable: The young student who aspires to attend Harvard Law School, and the state officials who understand the benefits of music education and want to see that every child has access to it. We’ve included big-city superintendents who are determined that their schools develop the “whole” individual in their students, not just adequate test takers. These are also stories that inspire us to continue our work. And in these challenging times, we can provide hope, learning, a little fun and brighter futures. This would not be possible without the ongoing support of you – our donors. So we are pleased to share this report with you. We hope you feel pride in what has been achieved so far, inspiration to keep moving forward – and a deeper commitment to our partnership. Thank you for your support.

vhl save the music foundation STAFF PAUL COTHRAN Executive Director & Vice President ROB DAVIDSON Director of Programs & Policy JENNIFER DUNN Director of Corporate Sponsorships and Special Events DENIECE DYKES Foundation Relations Coordinator NIA MACK Development Officer, Special Events, Partnerships & Major Gifts CHIHO OKUIZUMI Grantee & Compliance Manager JACLYN SHEA Program & Communications Manager ARIEL USATIN Director, Partnerships & Communications LAURIE LOCK Special Advisor

vhl save the music foundation REPORT STAFF JACLYN SHEA Editor ROB DAVIDSON Photographer

vhl creative STAFF TRACI TERRILL VP, Editorial BETH WAWERNA Editorial Director, Off-Air Creative SAMANTHA HUNTER Senior Copy Editor JIMMY WENTZ VP, Off-Air Creative

With Appreciation,

JULIE RUIZ Design Director ALISON SOLOMON Designer

TOM CALDERONE Chairman

PAUL COTHRAN Executive Director & Vice President

JON WALLACH Project Manager


A vast body of scientific research shows that children who study a musical instrument experience greater success in all of their studies, exhibit a better ability to work in teams, have enhanced creative and critical-thinking skills, and are more likely to stay in school and pursue higher education. American students must be prepared for a more competitive global workplace – and the ability to think creatively is a crucial component in determining their success. A recent Conference Board Report revealed that 74 percent of employers agree that creativity is increasingly important in U.S. workplaces. In addition, teamwork and critical thinking ranked among the five most important skills for new

workforce entrants. Yet more than half of these employers stated that entrants exhibited deficiencies in these skills. Ensuring that students have the opportunity to study a musical instrument can help resolve this deficit. Ironically, as other nations have looked to the U.S. education system as a model – and are including arts education in their curricula – many American schools are not offering these same programs. Without music programs in our public schools, our children and our country are weakened. For 15 years, the VH1 Save The Music Foundation has worked to provide resources to foster the skills needed for our children to succeed and maintain a competitive edge.


The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring and sustaining instrumental music education in America’s public schools and raising awareness about the importance of music as a part of each child’s complete education. The Foundation develops long-term sustainable instrumental music programs that provide children with equal access to music education, regardless of their economic background. Through strategic partnerships with school districts, the Foundation provides brand new musical instruments to public elementary and middle schools, jumpstarting dormant music programs across the country. These school districts commit to funding certified music teachers’ salaries, providing maintenance and supplies, and scheduling instrumental music classes during the school day. The Foundation’s vision is to maintain a partnership with the district until instrumental music programs are in place in every school.

The Foundation fundraises each year to purchase and donate $30,000 worth of new, high-quality instruments for each grant-recipient school. A school can choose a package of band or string instruments, a keyboard lab, a guitar lab or mariachi instruments. As part of the Foundation’s community-based focus, the instruments are purchased through local music retailers that are members of NAMM, the International Music Products Association. NAMM affiliates generously provide discounted rates to help further the Foundation’s cause. Since its establishment in 1997, the Foundation has granted $48 million worth of new musical instruments to 1,800 public schools in more than 100 cities – affecting the lives of more than 1.8 million children.


StateWide to Student…

The VH1 Save The Music Foundation reaches children across the country – from the largest U.S. cities to the smallest mountain towns in rural America. The Foundation is making a positive impact, partnering with public school districts to ensure that every child has access to the benefits of a complete education that includes music. The following stories showcase the Foundation’s work in three areas of the country through firsthand accounts from students, teachers, administrators and state leaders. Geography may separate them – but music unites them.


a State StoRy

For 15 years, the VH1 Save The Music Foundation has based its work on partnerships with individual school districts. But the past few years have given rise to a new model that is experiencing a great deal of early success – and nowhere is this more evident than in West Virginia, where an entrepreneur’s vision and the strong support of new partners in the state have paved the way for a brighter future. From the 1970s, school music programs all over West Virginia had slowly been deteriorating. Though initial research pointed to a clear statewide commitment to music education, many schools were equipped with dated and damaged instruments – or none at all. Even those with band programs in place were struggling to keep them afloat. This troubling trend caught the attention of the late Lyell Clay, a local businessman, musician and composer, who in retirement established several foundations – one of which (the Lyell B. and Patricia K. Clay Foundation) was tasked specifically

with expanding and enhancing music and arts education throughout the state. In 1996, seeking like-minded allies, Clay reached out to Mike Bates of Yamaha’s Institutional Solutions Group, and the two men worked together for more than a decade – first in West Virginia’s colleges and universities, and then in rural public K-12 schools. Their efforts proved successful on many fronts, but unfortunately schools were still experiencing a widespread shortage of musical instruments. Clay passed away in 2007, but his vision lived on – and in 2008 Bates placed a call to his contact at the Save The Music Foundation, Rob Davidson. A prosperous partnership was born, resulting in grants for two rural West Virginia schools the following year, as well as a fortuitous introduction to Randall Reid-Smith – West Virginia’s Commissioner of the Division of Culture and History. With these key partners in place, a vision for the statewide rebuild of school music programs emerged and quickly turned into reality.


RANDALL REID-SMITH

Joanne Jaeger Tomblin

Commissioner of the Division of Culture and History WEST VIRGINIA

FIRST LADY WEST VIRGINIA

Randall Reid-Smith is especially encouraged and heartened by his organization’s newfound partnership with the VH1 Save The Music Foundation. “The Foundation is helping the West Virginia Division of Culture and History to reach one of its most important goals,” he states. “To encourage our young people to explore their creativity through the arts.”

Support for music education has even been passed down to the new administration in the Governor’s Mansion. First Lady Joanne Jaeger Tomblin has been incredibly active in the partnership, visiting schools and lending her voice. “Music and arts education is so much more than learning notes and marching bands,” says Tomblin. “It is about the growth and development of our students. I encourage them to find the art they love and enjoy it each and every day. Throughout your life, the arts will bring you comfort, joy, pleasure and challenge. It will be that part of you that brings your heart and soul to life.”

Reid-Smith also points to the unwavering support of new partners at all levels of the state – including Senator Joe Manchin, who along with First Lady Gail Manchin quickly embraced the idea throughout the last year of his term as Governor in 2010 and rallied impressive support in the West Virginia legislature and beyond. “We reached out to businesses, nonprofit organizations and individuals around the state and asked them to help us put musical instruments in the middle schools in their communities,” Reid-Smith states. “They responded with enthusiasm and are supporting us every step of the way.”

A STATE STORY: WEST VIRginia


A STATE STORY: WEST VIRginia


Jack Thompson

Barbara Green

Public Affairs Chesapeake Energy Corporation WEST VIRGINIA

Music teacher Harman School HARMAN, WEST VIRGINIA

Jack Thompson of the Chesapeake Energy Corporation has also been an ardent supporter of the partnership – especially as it relates to the more rural areas of the state. “Arts education has been proven to bolster academic achievement and its value is important to every child and how they learn to communicate ideas,” says Thompson. “This partnership provides our company an opportunity to have an impact in the rural Appalachian communities in which we operate. Besides preparing our children for tomorrow, the program will help preserve the unique culture of the region.”

One of the original two pilot grants was awarded to Harman School, a rural K-12 school in the northeast mountains of West Virginia. “When I was hired, there were barely any instruments to use and I struggled to get a music program going,” says music teacher Barbara Green. “The board even threatened to cut my position to half time. When the VH1 Save The Music Foundation sent the letter to the school board saying that if my position were not full time it would not be able to provide the grant, they reinstated my full-time position and we were able to have a real music program. When I first came to Harman, we only had 10 kids in the band, and now I have 50 band students, in a K-12 school of 200 students!”


KELCIE - 7TH GRADE, CLARINET

A STATE STORY: WEST VIRginia


a City StoRy

Founded in 1647, Boston Public Schools (BPS) is the nation’s oldest public school system. And like most, BPS has been struggling for years with budgets, testing requirements and a diverse population of students living in troubled neighborhoods. But unlike many school systems, BPS is making music education a priority.


DR. CAROL JOHNSON SUPERINTENDENT BOSTON PUBLIC SCHOOLS Dr. Carol Johnson came into her post as superintendent in 2007 with the goal of providing every child access to arts education – and she won’t settle for anything less. “Our vision of the BPS graduate is not simply a young adult who can demonstrate proficiency on exams – but one who exhibits growth, selfdiscipline and reflection through innovative expression and artistry,” states Johnson, who in 2009 launched the groundbreaking BPS Arts Expansion Initiative – the long-term goal of which is to provide a minimum of year-long arts instruction once per week to all students through eighth grade. “We believe strongly that music education can help break down barriers that exist for our students and we are so pleased that we have found such great partners to help us in this work,” states Johnson. “It is clear to us that a student who has an outlet to express themselves musically is more likely to do well in school – and for that reason alone we know that the partnership with the VH1 Save The Music Foundation is a success.”

A CITY STORY: BOSTON

Cleopatra Knight-Wilkins OTR/L; M. Ed. SR. Program Director for the Arts Boston Public Schools A long-term partnership with the VH1 Save The Music Foundation requires a top-down commitment from every partner school district. If the decisionmakers believe in music education for every child, then school principals feel supported when making commitments to expand their music and arts education programs. Senior Program Director Cleopatra Knight-Wilkins believes that the arts are core academic subjects in Boston Public Schools. “BPS and the VH1 Save The Music Foundation have given sustainable enhancement to the pivotal role played by music education in whole-child development for Boston’s youth,” Knight-Wilkins states. “Music education is vital for success in school and beyond, and thanks to our exceptional partnership, instrumental music is highly accessible in almost every elementary, K-8 school and middle school in Boston. We celebrate this partnership in so many ways, especially for placing instruments in the hands of our students, while building disciplined creativity and growth in high-spirited school communities for urban students and their families.”


A CITY STORY: BOSTON


ANDREW J. BOTT PRINCIPAL ORCHARD GARDENS K-8 PILOT SCHOOL Boston PUBLIC SCHOOLS Boston Public Schools (BPS) is using the arts as a vehicle to improve schools across the district, but one school in particular is going the extra mile. Andrew J. Bott started his job as principal of Orchard Gardens K-8 Pilot School in the fall of 2010. Since then, he has reallocated the school budget to hire four full-time certified arts teachers and create a comprehensive arts program for his school. “I see it all the time, when a principal has an opportunity like mine – to transform a school,” states Bott. “They put all their resources into something that improves test scores and student performance for a year or two, but doesn’t fundamentally change the school. You have to make some bold moves to make a great school – a school that you would send your own kids to. And none of us would send our kids to a school that only focuses on reading, writing and math. Any school in the position that we were in that approached a turnaround effort without the arts may see some short-term gains, but not long-term success.” Before Bott, there were six different principals in place over seven years, and an average fifty percent staff turnover each year. Orchard Gardens was also one of five lowest-performing schools in Massachusetts in state testing. But Bott’s singular vision and bold decisions have been tremendous

vehicles for change – not to mention huge sources of encouragement for his students. “We are providing multiple opportunities for kids to find out what excites them, what it is that motivates them, what it is that helps them to think ten years down the line about their future,” states Bott. “That’s a hard thing for a kid to do. When you embed these opportunities into a school, you become a comprehensive school. And more importantly, you have the hook. You give the kids a reason to come to school – not because I say so, or your parents say so. You want to be here because you know what you are going to do that day, and your participation is valued.” The effects of this turnaround are already showing at Orchard Gardens, as evidenced by a significant increase in attendance and academic achievement. In fact, the students involved in the band and strings programs are showing the most improvement overall. Orchard Gardens is becoming a model for BPS as a school that is making significant gains with a principal who believes in the arts, his students – and their infinite potential.


Tikia – 7th grade, VIOLA

A CITY STORY: BOSTON


a Student StoRy

Wilkinsburg, Pennsylvania – a suburb situated on the eastern border of Pittsburgh – experienced its heyday from the 1920s through the 1950s, when it boasted an upper middle class population of 37,000 people in a 2.3 square mile township. But over the past 60 years, with the decline of the steel industry, the population of Wilkinsburg has steadily fallen – down to 15,930 as of the 2010 Census. The downtown business district, once bustling, is now mostly shuttered. The borough once known as the “City of Churches” now has vacant church

buildings on many of its corners. And the middle class families have mostly moved on, leaving a population struggling to survive. In 2008, the Wilkinsburg School District partnered with the VH1 Save The Music Foundation to restore music programs in all three of the district’s elementary schools by awarding grants of new band instruments to each school. This ignited a spark within the hearts of many students, and now – in one of the lowest performing school districts in Pennsylvania – music is making a tremendous impact.


A STUDENT STORY: WILKINSBURG, PA


LOIS CLARK MUSIC TEACHER KELLY ELEMENTARY SCHOOL Lois Clark has been teaching at Kelly Elementary School – a 2008 Save The Music grant recipient – for 13 of her 32 years as a music teacher, and has experienced firsthand the impact that the band program has had on her students. “I’ve had these kids in my music class from kindergarten,” says Clark. “Now they are in sixth grade. One hundred percent of students get free breakfast and lunch, and organizations in the area provide book bags and school supplies because these kids can’t afford it. Being involved in music, unlike being involved in athletics, means you don’t have to sit on the bench – you get to participate right away. It’s been interesting to watch our band program evolve from just a few students, because we didn’t have instruments, to more than 130 students in the 4th through 6th grade last year. It really shows what our students are capable of when they have access to music education. If you set high expectations, they will rise to the challenge.” And Wilkinsburg’s students do rise to the challenge – every day – by learning about themselves, their families and their community, and going after their goals. The introduction of instrumental music education into their elementary schools has captivated and inspired them in ways that nothing else could.


SHEA

PEARRIA

BARITONE 6TH GRADE KELLY ELEMENTARY SCHOOL

TROMBONE 6TH GRADE KELLY ELEMENTARY SCHOOL

There is no question that Shea loves music – he has natural talent, and he knows it. This gives him the self-confidence to set an example for his peers. And despite the distractions present in many of his classes, Shea remains focused – he is a good student, a team player and he loves a challenge.

Pearria is an excellent reader of music and often assists her fellow trombone players when they need help finding a note or a position on their instrument.

“Last year we went to a nursing home and performed,” says Shea. “The elderly can’t go out much, so we went to play for them. They were really happy for us to be there. Ms. Clark says that performing is like giving a gift – when you are giving something of yourself, it makes people feel good.” Shea’s mother graduated from Wilkinsburg High School, and wants her son to enjoy music as much as she did when she was a student there. “I just love music!” says Shea, who faithfully takes his instrument home every night to practice. “That’s the whole thing about it. When I play my baritone, it makes me feel in the zone!”

A STUDENT STORY: WILKINSBURG, PA

“I love music,” says Pearria. “It’s important because my dad played music and I want to be like my dad… and I want to do something with my life.” As the trombone section leader at Kelly Elementary, Pearria has impressive leadership skills and is a role model for other students. Her ambition as a leader has prepared her for the high school music program, where she will continue to develop vital skills for success both inside and outside of the music classroom.


Shea – 6th grade, BARITONE


A STUDENT STORY: WILKINSBURG, PA


CAMILLE ALTO SAXOPHONE 7TH GRADE WILKINSBURG HIGH SCHOOL Camille – an honor student and member of both the marching band and concert band – was in 4th grade when she started with her instrument. Since then, she has made remarkable progress and was recently recruited by her band director to audition for the Pennsylvania Music Educators Association District 1 Regional Honor Band – becoming the only 7th grader at the school selected to do so. She has also been asked to play saxophone in her church’s Praise Band. Needless to say, Camille is a hard worker and sets an example for her peers. But when asked who set the example for her, Camille cites her mother as her greatest inspiration. “When my mom was in school she wanted to play the saxophone,” explains Camille. “But back then she would have had to pay money to play it, so she never got the chance. So when the VH1 Save The Music Foundation gave the grant to Kelly Elementary, I chose the saxophone. I chose it for my mom.” Camille’s mom says that of all her children, Camille is the most like her – and that she could not be more proud of her daughter and the impressive life goals she’s set for herself. “I want to be a lawyer and go to Harvard Law School,” says Camille, “but still play music too.”


tHe aSCap foundation Sheet music and method books are provided to grant-recipient schools through a generous grant from The ASCAP Foundation as part of their Music in Schools Program, in conjunction with Alfred Publishing.

ManufaCtuReRS Candelas Guitars Conn-Selmer, Inc. E.M. Winston Band Instruments Fender Musical Instruments Gibson Musical Instruments Jupiter Band Instruments, Inc. Korg USA Paiste Pearl Remo RS Berkeley Musical Instruments Soundtree Steinway & Sons Steinway Musical Instruments, Inc. Yamaha Corporation of America Zildjian

vH1SavetHeMuSiC.oRG

biLLabonG’S “deSiGn foR HuManity” On November 10, the VH1 Save The Music Foundation hosted an appreciation event at grant-recipient school Rosa Parks Learning Center in North Hills, California, to recognize Billabong’s generous $150,000 donation – raised as part of its annual “Design For Humanity” event. Held on June 15 at Paramount Studios in Los Angeles, “Design For Humanity” featured a performance by Edward Sharpe & The Magnetic Zeros and provided a forum to celebrate music, share stories and raise money for a worthy cause. All of the proceeds from ticket sales and additional fundraising initiatives went to the VH1 Save The Music Foundation.


eneRGiZeR’S “noW tHat’S poSitiveneRGy™” CaMpaiGn inStRuMentS foR StudentS, tuneS foR eveRyone Energizer’s “now that’s positivenergy™” campaign was born from the realization that everyone is beginning to take more responsibility for the choices they make – but no one wants to sacrifice performance in order to do so. As part of the campaign, Energizer offers choices that meet both of these needs – from long-lasting products that create less waste and fewer batteries, to national initiatives that help make the world a better place. One of the campaign’s major initiatives in 2011 was partnering with the VH1 Save The Music

Foundation. In support, Energizer donated a total of $250,000, and eight schools across the country received a “now that’s positivenergy™” grant of a new music program from Energizer and the VH1 Save The Music Foundation. Benefiting schools are: Central Middle School in St. Louis, MO; West Park Elementary School in Phoenix, AZ; Bishop Woods in New Haven, CT; Georgian Hills Middle in Memphis, TN; PS 72X in New York, NY; Theodore Roosevelt Elementary School in Houston, TX; Norman Binkley Elementary in Nashville, TN; and Joseph A. Craig School in New Orleans, LA.

StaRbuRSt ContRadiCtionS pRoJeCt The Starburst Contradictions Project, in partnership with the VH1 Save The Music Foundation, celebrates those contrasts and differences that exist in all of us and make us unique. The project was inspired by Starburst’s inherent product contradiction – it’s solid, yet juicy like a liquid. As a partner of the VH1 Save The Music Foundation, Starburst recognizes the importance of music in students’ lives. Music education provides a platform for students to showcase their own contradictions by giving them the opportunity to explore another aspect of their multi-faceted lives. To facilitate

this, Starburst gave a donation of $250,000 to the Foundation, part of which will benefit long-term instrumental music programs that provide children with equal access to music education. Six schools across the country benefited from these programs as part of the culmination of the overall Starburst Contradictions Project: San Felipe Memorial Middle School in Del Rio, TX; Geeter Middle School in Memphis, TN; Taft Middle School in San Diego, CA; Pendleton Country Middle/High School in Franklin, WV; Oyster Adams Middle School in Washington, DC; and Christopher Columbus Middle School in Canoga Park, CA.

oRGaniZationS AASA, American Association of School Administrators Alfred Publishing AMC: American Music Conference Americans for the Arts Arts Education Partnership ASCD (Association for Supervision and Curriculum Development) ECS (Education Commission of the States) League of American Orchestras NAfME: The National Association for Music Education NABIM (National Association of Band Instrument Manufacturers) NAMM, the International Music Products Association NASBE (National Association of State Boards of Education) NSBA, National School Board Association National Urban Music Leadership Conference SupportMusic.com U.S. Conference of Mayors


Donors who have made gifts between January 1, 2011 and December 31, 2011. To find out how you can help support the work of the VH1 Save The Music Foundation, please contact Deniece Dykes at Deniece.Dykes@vh1savethemusic.com

$200,000 and above Energizer Holdings, Inc. Starburst

$100,000 - $199,999 Billabong’s Design for Humanity Charity Buzz William Hill Estate Winery

$50,000 - $99,999 Anheuser-Busch, Inc. Apple & Eve Fruitables Chesapeake Energy Houlihan’s Restaurants JetBlue Airways

$25,000 - $49,999 Albert & Ethel Herzstein Charitable Foundation Arizona Community Foundation CF Martin & Co., Inc. FreeCreditScore.com Hot Topic Foundation NAMM Foundation Pretzelmaker Raymond Weil State Farm Insurance The Brown Foundation The Dale Jr. Foundation

vH1SavetHeMuSiC.oRG

West Virginia Division of Culture & History ZonePerfect Nutrition Bars

$10,000 - $24,999 Bausch & Lomb Incorporated BNY Mellon - Carita Foundation Carter Family Foundation Charity Folks Inc. Clay Center For The Arts And Sciences of West Virginia Crave Games Dan and Kim Huish Foundation Edouard Foundation Fashion To Figure Hard Rock Cafe at Hard Rock Hotel Hard Rock Cafe Las Vegas Strip One Life, Many Voices Foundation PediPed Foundation Revolution Marketing, LLC Roadside Attractions Samuel Winans Sonic Industries, Inc. Sprint Foundation Studio One The Anschutz Foundation The Mizzy Jonas Family Foundation The Paul Singer Family Foundation

The Rodgers & Hammerstein Foundation vbeauté Verizon Warner Brothers

$5,000 - $9,999 Dreamworks II Etsy Florence V. Burden Foundation Jewish Communal Fund Krell Family Foundation National Philanthropic Trust Paul Cothran The Bell House The David & Sylvia Weisz Family Philanthropic Fund, Inc. Wincore Windows

$1,000 - $4,999 ABKCO Ameriprise Financial Andrew Stone Avon Products Foundation, Inc. Bad Boy Marketing Inc. Barrington Public Schools Bruce Levy CFCSENC Fund-0656 College Station Independent School District Trust

Dawn Moraites Deanfox Foundation, Inc. Fidelity Charitable Gift Fund Give Back Hollywood Global Impact CFC of the National Capital Area Global Impact CFC Overseas Gregory-Johnstone Charitable Trust Ira Mellman Jack Bradsher James Harnen Jeffrey McFarland Jewelry for a Cause, LLC John Varvatos Julie Pappalardo Karen Caswell Kheli Baucom Korg USA, Inc. Lori Carver Mark Allen Tinkess Mas Kuwana Michel Grey Unicity Productions LLC Morgan Stanley Smith Barney Global Impact Funding Trust, Inc. Patrick Dolan Paul Kovacs Pioneer Electronics, Inc Principal Combined Fund Organization Richard Shirey Rob Davidson Robert & Toni Bader Charitable Foundation, Inc.


Rumson-Fair Haven Regional School Sam Ash Music - Hicksville, NY Sanela Jenkins Sara Goldrick Sony Music Entertainment Steve Bryson Susan Dusenberry Taylor Guitars The Andrew J. and Anita G. Frankel Family Foundation, Inc. The Fatta Foundation The Helga/Gerard Meneilly Family Fund of the Ayco Charitable Foundation The Kesher Fund of the Cohen-Fruchtman-Krieger Family Inc. Thomas Myers Ticket Alternative Tom Calderone Tracy Caldwell Universal Music Group, Inc. Wine Warehouse ZJ Boarding House

$500 - $999 Allen Rosenshine American Express Company Giving Program Arrowhead High School BAE Systems Employee Community Fund, Inc. Bentley Systems, Inc.

Bishop Manogue Catholic High School Carole Hansen Casey Bruce Cassandra Niehaus Cherise DeKraai Chichester School District Circle 10 Restaurant LLC Courtney Robinson David Newman Denise Sovine Dover Area School District Elizabeth Vukic Foxtrot Touring Corp. Gary Landry Glenelg Country School Goodman And Company, LLP Gregory Frankel Gregory Tomlinson Groupon Hershey Entertainment & Resorts Company Hope’s Angel: Kayla’s Cause For Kids Jammypack, Inc. Jay Seifried Jessica Thomas Jill Tomandl Jordan Cramer Kappa Kappa Psi Kathleen Lantz KHP Boston Hotel, LLC Kipp Foundation Larry Vinzant Linnea Bergstrom Marshall Bertoldi

Mary Helen Crooks Michael Levine Morgan Stanley Community Affairs Omega Delta Psi Phi Mu Alpha Sinfonia Pi Iota Chapter Rae Zimmerman Regine Weiner Richard Sanders Robert Corcoran Sherry Lee Sigma Alpha Iota Fraternity Singers Forum Soros Fund Charitable Foundation Spencer Quong St. Joseph’s College Student Activities Fund Stewart Zweikoft Stuart Bloom Swink School District The Fadem Family Foundation The Haverford School The Learning Experience The Nest Collective Todd Ginder Tracey Delio


In fiscal years ended 9/30/10 & 9/30/11, the VH1 Save The Music Foundation’s financial activity demonstrates the Foundation’s commitment to restoring instrumental music programs in U.S. public schools, as well as the importance of our many funding partners.

REVENUE

12 MONTHS FYE 9/30/11

9 MONTHS FYE 9/30/10

4,500,000

ACTUAL

ACTUAL

3,500,000

Contributed Revenue

$2,318,793

$1,603,880

3,000,000

In-Kind Support from VH1 & Industry Partners

$1,652,001

$1,315,365

Interest / Royalites / Other

$1,463

$419

Totals

$3,972,257

$2,919,664

EXPENSES

FYE 9/30/10

ACTUAL

ACTUAL

Restoration of Instrumental Music Programs

$1,669,590

$1,629,753

Salaries & Fringe

$1,158,465

$891,811

Legal & Professional Services

$377,082

$303,332

Travel & Meetings

$158,652

$108,293

Special Events

$588,986

$11,222

Other Program Expenses

$112,301

-

Office Expenses

$180,319

$21,850

Website Expenses

$47,215

-

Creation of PSA & Advocacy Tools

$11,061

$60,512

-

$165,000

Miscellaneous

$7,964

$4,336

Totals

$4,311,635

$3,196,109

Total Program Expenses

$2,554,613

$2,177,316

Total Fund Raising Expenses

$1,358,694

$521,230

Total Administrative Expenses

$398,328

$497,563

Total End of Year Net Assets

$(394,506)

$(55,128)

vH1SavetHeMuSiC.oRG

2,500,000 2,000,000 1,500,000 1,000,000 500,000

FYE 9/30/11

Bad Debt Expense

4,000,000

FYE 9/30/11 ACTUAL

FYE 9/30/10 ACTUAL

7,000,000

6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

FYE 9/30/11 ACTUAL

FYE 9/30/10 ACTUAL


REGION

MARKET Chicago, IL Cincinnati, OH Del Rio, TX

CENTRAL

EAST

WEST

Denver, CO

2011 SCHOOLS 2 4 2

2011 DONATIONS

TOTAL SCHOOLS IN REGION ‘11

TOTAL DOLLARS IN REGION ‘11

17

$527,740

30

$1,000,445

5

$141,405

$65,344 $129,516 $64,172

2 2

$54,432

Houston, TX Memphis, TN

2

$54,432

Minneapolis, MN Nashville, TN St. Louis, MO

1 1 1

$32,672 $31,500 $32,672

Birmingham, AL

1

$32,672

Boston, MA

2

$63,000

Durham, NC

1

$32,672

Jersey City, NJ

2

$67,944

New Haven, CT

1

$32,672

New Orleans, LA

1

$32,979

New York, NY

5

$195,166

Philadelphia, PA Roanoke, VA Washington, DC

2 2 2

$65,344 $65,344 $53,260

West Virginia

11

$359,392

Los Angeles, CA Phoenix, AZ San Diego, CA

2 2 1

$43,389 $65,344 $32,672

$63,000

TOTAL SCHOOLS TOTAL DOLLARS IN ALL REGIONS 2011 IN ALL REGIONS 2011 52 $1,669,590


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