Page 1

ALEX&LESLIE

Toys About diversity Against gender stereotypes


MALE TO FEMALE RATIO BY PROFESSION MEN WOMEN

27% 73%

More men than women work in STEM.

14%

86%

More women than men work in health, education and welfare.


There is no definitive category-defining difference between the male and female brains in infancy. But increasingly, children's "brain sponges" are different because they are immersed in a pink or blue world from the moment they receive a gender stereotype.


Gender stereotypes

GENDER STEREOTYPES

Social experience + Inference Gender labeling Gender labeled associations linking sex and gender information

♀

Intradomain linkage linking information in a domian based on masculinity/femininity

Inter-domain linkage linking information between fields based on masculinity/femininity

gentle


I surveyed 133 children aged 3-4 about their favorite toys in 3 kindergartens, classified them by sex, and drew the table.

BOYS GIRLS

The most popular toy among children? popularity popularity The two toys were rejected by the other sex. Children prefer? “masculine” toys “feminine” toys

15 12

9

6

3

0 When boys are given “feminine toys”, girls are given “masculine” toys? acceptance

I also found that animal images were labeled as gender in children's minds. lovely, pretty

fierce, strong


Based on the fact that children are always familiar with specific animal gender image. I decided to choose hermaphrodite animal images in the deep ocean that are not familiar to children, injecting a new idea for children--not labeling gender.

Found 1444 items with animal design

Most popular animal image among children.

Boys smart majestic scary powerful

dangerous

aggressive cruel fierce vicious evil strong heroic

Girls smart

Key words taken from the Wikipedia article on Animal Stereotypes.

JellyďŹ sh ClownďŹ sh

beautiful

sweet cunning

lazy cute cuddly funny loveable graceful quiet dumb pretty

Image choice


LESLIE

ALEX


CLOWNFISH ALEX


JELLYFISH LESLIE


Profile for 王树蕾

PRODUCT DESIGN-3  

PRODUCT DESIGN-3  

Profile for sayika233
Advertisement