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Phase 1: Research + Creative Brief

Project: Eesmyal Inventor Client: Eesmyal Santos Brault Date: April - June 2011 Design + Strategy: Sarah Hay Contact: sarah@breavo.com


exercise: brainstorm inventor

creative

social

entrepreneur

inquisitive

spiritural

innovation

organized

energy

opportunist

one person

gravity

inclusive

optimistic

leap

honest

overwhelmed

mindful

transparent

lateral thinker

health

respectful

expert

considerate

intelligent

vegetarian

trustworthy

collaborative

kittens

early adopter

cooperative

retreat

enthusiastic

regenerative

visioning

minimalist

sustainable

reflexive

partner

aware

communicator

son

purposeful

facilitator

brother

momentum

listener

friend

connecting

patient

holistic


define: psychological tension If A is success in life, then A = x + y + z. Work is x, play is y and z is keeping your mouth shut. –Albert Einstein

desires leader artist / inventor tangible / tactile escape admin slow down more time simplify

ambitious connector pragmatic collborative opportunist digital / intangible

focus tendancies

If you want to go fast, go alone. If you want to go far, go together. We need to go very far, very fast. – Al Gore


define: narrative

Invention is the mother of necessity. – Thorstein Veblen The only way to predict the future is to shape it yourself. – Alan Kay Momentum can surge you forward and it can pull you under. It goes with your flow, follows your lead and enhances your trajectory. – Katie Tallo Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.” – Brian Eno Information wants to be free. – Stewart Brand

http://www.kk.org/thetechnium/archives/2008/06/scenius_or_comm.php


narrative

Modern Inventor Building scenius

Eesmyal is a hybid. A modern day inventor who embraces new modes of communication and expression to build a better world – a more sustainable world – for all. A natural leader and collaborator, Eesmyal wants to create entry points for creative citizens and entrepreneurs to help him in his mission. One that is accessible and that is easy for people to get involved and do the right thing. Comfortable in both physical and virtual spaces, he sees the benefits and limitations to both. He resists being siloed into any one category but continues to gain expertise and leadership in the area of green / sustainable buildings and new ways of doing business.


character

right + left brain eco-logical purposeful calculated curious playful


behaviour

enabling transparent collaborative momentum exchange


creative brief WHY We are developing a visual identity to represent and document the portfolio of projects, ideas and initiatives led by Eesmyal. The resultant is cuumulative + inspiring evidence of a Modern Inventor. Because projects are often realized collaboratively, the communications will also celebrate community. We are Building and nurturing Scenius (a communal form of genius). GOAL A central place to concatenate projects, ideas, initiatives, presentations. To make a lasting impression on creative + business communities. To reduce fragmentation + emanate influence.

TENSION The tension lies between the desire to simplify and relentless activity and pull towards large scale projects and opportunities. The communications will respond to this tension by acting as the threshold into Ees’ world, where zen and momentum meet, where the stories of realized ideas are waiting to be told, where future projects are anticipating fruition and replication.

AUDIENCE Creative entrepreneurs. Potential clients and collaborators. Looking for precedents. Looking for inspiration. Looking to connect. Looking for the unexpected. Future leaders.

DEPARTURE The graphic language should reflect the interpay of of zen + momentum, minimalism + complexity, organic + geometric. Blog posts should focus on a blend of incredible inventions, green building innovations, cultural observations, meditative moments, and personal / collective achievements. Business card ~ a gift. The tone is Curious. Illuminating. Purposeful.

http://zenhabits.net/momentum/


creating the brand identity departure point

logo

word mark

Eesmyal Santos-Brault Inventor & Entrepreneur

font shop

typeface

colour trends

colours

photographic style

tone of voice

creative direction for any new imagery created. natural lighting, studio lighting, illustration, motion

Curious Illuminating Purposeful

graphical forms or textures

logo adaptations


Phase 2: Concept Direction

Project: Eesmyal Inventor Client: Eesmyal Santos Brault Date: Sunday April 17 2011 Design + Strategy: Sarah Hay


LOGO


NO1. Spiral This concept plays directly on the notion of e + spiral. Winding in a continuous and gradually widening curve around the centre ‘e’, Permutations include transparent shading, and branches stemming from the end of the spiral ~ continuous growth and varation.


NO.2 – Zen This concept is inspired by zen gardens and slowly drawing in the sand with your hand. The possibilities for this logo type using different brush strokes is endless. Logo may be rotated, repeated changing the form into trees and other symbols.


NO.3 – Circuitry This concept is inspired by the circuit board, city grids, mazes, and pac man. Like the spiral concepts, this shape can be drawn in an ever expanding pattern.


WORD MARK


FONT NO.1 – Blender The typeface is based on 2 CAD-fonts from early illustration programs which were first generated as characters and then cut with each other. A new mixed form was developed out of the constructed collection of forms.


FONT NO.2 – Carmen The myth of Carmen, the spanish gypsy woman, was the reading inspiration source for this new typeface. Carmen typeface evolves contrast, passion and sophisticated elegance in your text.


FONT NO.3 – Sophie Sophie is a seductive type. A stylish shapely face with a spirited character combining beauty, elegance and modernity. Conceived with curvy lines and angled edges for offbeat advertising and publishing.


LOGO + WORDMARK


Eesmyal Santos-Brault Inventor & Social Entrepreneur


Phase 3: Concept Refinement + Colour Palette

Project: Eesmyal Inventor Client: Eesmyal Santos Brault Date: Sunday April 24 2011 Design + Strategy: Sarah Hay


COLOUR!


Colour Palette NO.1


Eesmyal Santos-Brault Inventor / Social Entrepreneur

tel: e: url: tw:

778.960.5337 hello@eesmyal.com www.eesmyal.com @eesmyal


Eesmyal Santos-Brault Inventor / Social Entrepreneur

tel: e: url: tw:

778.960.5337 hello@eesmyal.com www.eesmyal.com @eesmyal


Colour Palette NO.2


Eesmyal Santos-Brault Inventor / Social Entrepreneur e: hello@eesmyal.com tel: +1.778.960.5337 twitter: @eesmyal skype: eesmyal url: www.eesmyal.com


Colour Palette NO.3


Eesmyal Santos-Brault Inventor / Social Entrepreneur HiVE Vancouver Recollective Consulting Vancouver Design Nerds Green Building Brain

tel: e: url: tw:

778.960.5337 hello@eesmyal.com www.eesmyal.com @eesmyal

Eesmyal Santos-Brault Inventor / Social Entrepreneur e: hello@eesmyal.com tel: +1.778.960.5337 twitter: @eesmyal skype: eesmyal url: www.eesmyal.com


Eesmyal Santos-Brault Inventor / Social Entrepreneur HiVE Vancouver Recollective Consulting Vancouver Design Nerds Green building brain

778.960.5337 invent@eesmyal.com www.eesmyal.com 210 - 128 West Hastings Street Vancouver BC V6B 1J5

* This is the design that went to print. Mohawk Loop 100% post consumer waste uncoated. www.enmassemedia.com


That’s it!

Eesmyal Inventor  

process book for the visual identity and creative strategy behind Eesmyal, Inventor / Entrepreneur.

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