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Black-Davis CULINARY CULTURIST Crafter of strategy and authentic storytelling which drives trial and loyalty for gourmet brands...globally

MOTHER+ EXECUTIVE Why loving your family and being passionate about your career aren't mutually exclusive

GEN X REPRESENT Membership in a silent cohort of movers and shakers leading the charge to change the world

Issue 15 | Year 2021

THOUGHT LEADERSHIP CPG Branding   Product Distribution Consumer Engagement  

Work / Life Balance Representation / Equality



SPEAKING TOPICS Reinventing Yourself Mid-Life   Motherhood and the Boardroom Differentiation: Work Your Quirk   Issue Q2 | 2

Gastronomic Culture and Trends Sandwiched: The Gen X Reality

MARKETING ATTAINABLE LUXURY: SPECIALTY FOOD With nearly 20 years in product and brand management, Crystal Black Davis has been the go-to marketer for some of the world's top specialty food brands (Boursin, Cambozola, Tasty Bite, and Old Amsterdam) through her food consultancy, Savvy. Most recently serving as Executive Vice President and Vice President of Marketing, USA, Crystal was responsible for P&L, strategy, brand management, and all aspects of the marketing mix for the #1 wafer cookie brand in the world, Loacker. Prior to embarking on a food-focused career, Crystal worked in the high-tech industry (circuit board-surface mount technology and web-based applications) managing global projects in the USA and EMEA. A fixture at key culinary events and industry shows such as James Beard Awards, Smithsonian's Julia Child Award, ISM, Sweets & Snacks Expo, and Fancy Food Show, Crystal has positioned herself as an industry insider and keen trend spotter. Her product marketing expertise consistently yields expanded distribution, packaging/labeling compliance, and optimal consumer-level awareness, trial, and loyalty. Issue Q2 | 3

Words Crystal Black-Davis Photography Savvy Studios Publicist Briana McEachern

ENTREPRENEUR MOM GASTRONOME WIFE INFLUENCER STRATEGIST MENTOR In 2017, Crystal created the PowerMom Summit, through Loacker, to celebrate and empower working mothers, while fostering brand trust and loyalty. The PowerMom Summit hosted annual events honoring notable moms such as Golden Globe-winning actress Maggie Gyllenhaal and supermodel Coco Rocha.  In 2019, the PowerMom Summit realized over 200 million impressions and inspired a record attendance (physical and "live" digital) of 150,000+ moms. Crystal has been featured in notable media outlets such as Fast Company, The Huffington Post, Food Navigator, WABC-7 New York, Essence, Mater Mea, and Candy Industry Magazine for her insights and expertise on topics related to the food industry and motherhood.

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Crystal is a graduate of Indiana University and Thomas Edison State University, as well as an alumna of Cornell University's esteemed Food Executive Program. Her memberships and affiliations include She Runs It, Network of Executive Women, Specialty Food Assoc., Nat'l Confectioners Assoc. and Alpha Kappa Alpha Sorority, Inc. Crystal's an editorial board member of Candy and Snack Today Magazine, a former advisory board member for Rutgers University Center for Innovation Education, a 2015 recipient of the Manhattan Chamber of Commerce Global Business award, and an avid supporter of the UN World Food Programme and Food Bank for New York City.

ABOVE Although Crystal is a classic ISTJ (Myers-Briggs), she occasionally loosens up and shows her notso-serious side.




CRYSTAL CLEAR FACTS Birthday: January 14 Hometown: Indianapolis Husband: Anthony Son: Elijah (9 y.o. Boy Genius) Father: Lab Tech & Funk Musician Mother: Teacher Siblings: Oldest of 3 Occupation: Food CPG Consultant Myers-Briggs: ISTJ-A

FAVORITES CUISINE: Ethiopian, Tyrolean, Mediterranean, Tibetan, Soul CHEF: Jose Andres, Daniel Boulud, JJ Johnson, Eric Ripert, Marcus Samuelsson, Lidia Bastianich INGREDIENTS: Fresh Produce, Tomato Paste, Smoked Paprika, Himalayan Pink Sea Salt, Fresh Garlic, Pancetta LIBATIONS: Monbazillac, Hugo (Tyrolean Aperitivo), Stella Artois Cidre, Veuve Clicquot, Poggiobello Pinot Grigio RESTAURANTS: Patscheider Hof, InterContinental Carlton Cannes Restaurant de la Plage, Felidia, Franchia Tea House, Socarrat Paella Bar, John Dory Oyster Bar, Bar Boulud ANNUAL EVENTS: James Beard Awards, NYC Wine & Food Fest, Chicago Gourmet, Smithsonian Julia Child Award HOTEL: Parkhotel Laurin (IT), Hyatt Regency Cologne (GER), Hotel Bonaventure Montreal, Dream (NYC), any JW Marriott VACATION: Cote d'Azur (Cannes, Saint Tropez, Antibes, Monte Carlo, Ventimiglia, Juan-les-Pins), Bermuda, Barcelona, Montreal, Paris, London MOVIE GENRE: Documentary, Biopics, Suspense, Spy

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MUSIC GENRE: Jazz, House, Neosoul, 80's Pop, World

Key Brand Experience LOACKER: Sweet Biscuits, Chocolate Confections  (Client & Employer) Brands: Quadratini, Gran Pasticerria, Classic Wafers, Rose of the Dolomites Origin: Unterinn, Italy Responsibilities: Strategy, Business Intelligence/P&L, Innovation, Trade / Shopper / Consumer Communications NEW FRONTIER FOODS: Salty Snacks (Client) Brands: Ocean’s Halo Origin: Burlingame, CA Responsibilities: Account Management, Shopper Marketing KÄSEREI CHAMPIGNON: Dairy (Client) Brands: Champignon Mushroom, Champignon Black Pepper, Cambozola Origin: Allgäu, Germany Responsibilities: Shopper Marketing, Market Research PREFERRED BRANDS INTERNATIONAL: Grocery / International (Client) Brands: Tasty Bite Madras Lentils, Punjab Eggplant, Tikka Masala Origin: Mumbai, India Responsibilities: Shopper Marketing, Merchandising NORSELAND, INCORPORATED: Dairy (Client) Brands: Old Amsterdam Dutch Gouda, Boursin and Jarlsberg Origin: Oslo, Norway Responsibilities: Shopper Marketing, Market Research FASO FOODS IMPORTS: International (Client) Brands: Grashoff Schakolad, Moriba Herbal Tea, Sita Cashews Brand Origins: Breman, Germany; Strasbourg, France; Côte d'Ivoire  Company Origin: Rockville, Maryland Responsibilities: Identity, Product Development, Market Research VALLEY PRODUCE COMPANY (VPC): Grocery / Deli (Client) Brands: White Truffle Honey, Chocolate Panforte, Crackerthins Origin: Melbourne, Australia Responsibilities: Country Management, Channel Development, Account Management, Shopper Marketing UORIKI FRESH: Meat & Seafood (Client) Brands: Sashimi/Sushi Grade Salmon, Tuna, Hiramasa Origin: Tokyo, Japan Responsibilities:  Identity, Brand Development, Collateral Design PATCHWORK FOODS: Meat (Client) Brands: Mushroom And Garlic Pâté, Triple Sec and Orange Pâté Origin: Ruthin, Wales Responsibilities:  Shopper Marketing, Collateral Design ANGELA LOGAN'S MORTGAGE APPLE CAKE: Bakery (Client) Brands: Original MAC, Rum MAC, MAC Cupcakes, MAC Muffins Origin: Teaneck, NJ Responsibilities:  Brand Straegy, Market Research, Business Development Issue Q2 | 6

As Seen In. Fast Company Food Navigator New York Business Journal All About Italy Huffington Post Beyond Mom Motherly Street Fight New York Family BizWomen Journal Confectionery News National Confectioner's Association Her Campus Yahoo! Finance Lucire Candy Industry Magazine - ISMC andy Industry Magazine - Road Show Western Grocer Grocery Industry Magazine Progressive Grocer 2015 Manhattan Chamber of Commerce Award New York Metro Parents Perishable News Gourmet News Snacking News Visit crystalblackdavis.com for links Issue Q2 | 7

Media Inquiries, Speaking Engagements + Partnerships

Briana McEachern pr@foodmarketingsavvy.com 646.960.9105 crystalblackdavis.com savvyfoodconsulting.com thekitchenceo.com coolkidsmartkid.com

Crystal Black-Davis Let's Collaborate. The End.

Profile for Crystal Black-Davis




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