Page 1

Employee Referral Program Branding Ideas

Employee Referral Program Branding Ideas


INTRODUCTION If there is one thing that is common to all successfully running Employee Referral Programs, it is the organization’s drive & commitment towards building a positive brand value around it.

By building a brand value, the organization not only reinforces the benefits of the program in the minds of employees, it also builds a strong employer brand that positively impacts external candidates. Employee Referral Program Branding Ideas


Here are some important components to consider for developing a strong Employee Referral Brand

Employee Referral Program Branding Ideas


Give it an identity A name gives your program an exclusive identity and is a significant step in branding it. A custom logo, a catchy tag line & a strong message that reinforces the power of the program will surely help to connect to your employees and prospective candidates.

Employee Referral Program Branding Ideas


Branded Merchandise Branded giveaways such as mouse pads, coffee mugs, laptop bags & more can help improve the visibility of the program. These are used by the target audience or find pride of place on their desks which acts as an advertisement of the program.

Employee Referral Program Branding Ideas


Have an Employee Referral newsletter Launching an Employee Referral newsletter covering latest features added to the employee referral program, successes of the program, interviews of star performers and how they have utilized their incentive bonus is a great idea. A dedicated space on the organization’s news letter that acknowledges achievers as well as carries soft features on how they used their monetary rewards can also help. Employee Referral Program Branding Ideas


Create a positive Experience The greatest branding tool for the employee referral program is to provide a positive experience for both the referring employee & the referred candidate. Timely updates, fast tracking interviews, relevant rewards all go a long way in creating strong brand advocates for the referral program.

Employee Referral Program Branding Ideas


Communicating helps Constant communication through videos, posters etc. on all employee forums keeps the program fresh and updated. Showcasing the employee referral program & its achievements in all recruitment drives including campus events & job fairs will take the program a long way

Employee Referral Program Branding Ideas


Overall, the organization needs to ensure that the referral program must be at the core of the company’s recruitment strategy. Having done this, it will be worthwhile to recognize & incentivize employees for successful referrals publicly which in turn will create an aspirational pull in the remaining employees.

Employee Referral Program Branding Ideas


Zalp integrates with all leading ATS providers.

For more information, visit

www.zalp.com To book a free demo, drop a mail to www.linkedin.com/company/zalp

info@zalp.com

www.facebook.com/zalp03

You may also call us for any other assistance

www.twitter.com/zalptweets

1-866-217-1267 Employee Referral Program Branding Ideas

Employee Referral Program Branding Ideas: Zalp  

Launching an employee referral program is not as easy as it sounds. Branding the program plays a very crucial role since it decides the futu...