9 “To-do’s” for an Excellent
Employee Referral Program
Make sure to communicate the features and benefits of the program to all the employees through a well designed presentation
Offer incentives to employees who are signing up for the program within a particular time frame. Incase of an existing employee referral program, it should be explained to every new employee as a part of their induction.
2) Keep It Simple
It should be simple to understand and sign up. Simple signup formalities encourage more and more employees to participate. Implement a system that is easy to use without the need of putting in tedious effort from employees Minimal time should be invested by the employees in procedural aspects like referring a candidate, checking the status etc.
Employees should be made aware that apart from the tangible benefits, employee referrals will give them the power to influence the people with whom they will be working. Employees should be made aware as to why the new hiring is important for the organization. A brief on the new project or diversification or any other important information which can be shared with the employees goes a long way in ensuring the success of the program.
4) Make them a part of the hiring process
Involve employees from the very beginning of the Employee Referral Program. They can be asked to brainstorm the job details, design the job descriptions and list out the attributes of the candidate required. When employees feel connected to open positions, they are more likely to give good referrals and also make an extra effort in finding the correct person.
5) Social Network
Tap your employeesâ€™social network and make good use of them. You can guide employees on how they can search for prospective employees from their network using keywords in the job description as most of the social network users add their skills and job titles in their profiles. Advise employees to use personalized one-to-one messaging rather than opting for public announcements or wall postings thus boosting social recruiting.
6) Reward System
Repeated surveys have indicated that the foremost change suggested by employees to make referral programs more effective is to increase the value of the reward/ bonus For the success of any employee referral program, it is critical that employees are recognized for their efforts and Cash rewards are the most popular form of recognition.
Amount of Reward can vary as per the complexity of the position. For positions which are difficult to close, the referral bonus can be higher.
7) Make it fun
You can add a leadership board in your employee referral program which allows the employee to see his/her efforts and where they stand as compared to their colleagues. There can be rewards for consistent top performers. Interdepartmental competitions for referrals can be introduced
8) Timely Feedback
Give timely feedback to your employees on their referrals to ensure that they are aware if they are on the right track . It is not a good practice to keep employees waiting for feedback on their referrals. Send an acknowledgement mail to the employee after receiving any referral. You can top it all by sending an appreciation / Thank You mail.
Give employees feedback on both good as well bad referrals.
9) Be Proactive
Once you start receiving the referrals, screen the applicants quickly, as good talent might receive multiple offers. Reject unsuitable and inactive applicants.
Start interviewing the shortlisted candidates and complete the HR process of pre-offer and offer. Make sure recently hired employees are signed up for the referral program and actively engaged.
With these simple steps you are sure to see improved results in your referral program. And if you need a tool that will help you seamlessly achieve all of this,
ZALP is just a click away You may also opt for a free consultation on improving your referral program
results. Our employee referral specialists would be glad to help.
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