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Introduction I have unintentionally been spending my whole life searching for strings of information to connect and observe. Creating meaning from seemingly less disconnected information and unconnected situations. Everything feeds into a funnel and is trying to convert. I reflect on every conversation, situation, and every emotion I have experienced. Everything is thoughts and emotions converting until I grasp the big picture. Seeing the perfect in the imperfect is my inspiration in both life and design. Connecting others to not only a vision but an experience, a new dimension or environment where they can visualize themselves in, is what I strive to create. When I can relate a design to the warmth created on the skin from the sun’s glint, it is a magical experience. The feeling of the sun on your skin is such an inclusive feeling, but hard to describe to others. Just like the sun, design should be understood universally.


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Class // Branding & Packaging

Semester // Fall 2016

Bunjour Bakery A Bunny Cafe

Bunjour Bakery is a bunny cafe located near San Francisco‘s Union Square. Bunjour Bakery offers a unique experience that has not been done in the US before. The bunnies at Bunjour Bakery are from rabbit rescues and 100% adoptable. A highlight of the brand’s experience is the opportunity to interact with real cuddly bunnies while also enjoying delicious pastries and craft lattes. More than just a traditional French cafe, Bunjour Bakery focuses on unique brand characters, and interactive experiences. The logo uses a playful script that embodies the movement and shape of a rabbit. The bright color palette is used to set the playful cheerful mood and create an “Instagram Worthy” brand identity.

Instructor // Min Choi

Bunjour Bakery


Typography

Patterns

Identity

Kitten Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Sweet Sans regular bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Illustration Style


The BIG IDEA Pet cafes are popular all over Asia. Much more than just your average dining experience, especially if you are an animal lover. Bunjour Bakery would be the first rabbit cafe in America.

What is the Concept: The concept is a bunny bakery specializing in french baked goods. Bunjour teams up with local rabbit organizations and hosts rabbit adoptions along with basic bunny 101 classes. Bunjour brings a theme, an active community, lovable characters, and strong philanthropic efforts and authenticity.

Who Supports Bunjour: Those who like to actively engage with a community that not only has something to offer, but also supports a worthy, relatable cause. Young adults with a fast paced

lifestyle who need an outlet and find comfort in a soft bunny and a fresh baked croissant.

Who is the Target Market: The target market is 17-26 year old females who are apart of “cute culture” and want their latest instagram post to be kawaii and trendy.

What is the Culture: It is expected that people who join Bunjour as employees or investors believe in the brand and message. Employees should care about the community Bunjour supports and benefit from it more than just monetarily. Despite working hard, employees won’t just feel burned out and used, they won’t always want to just go home after work, they will feel as if they are part of a community and providing an important service.


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Class // Advanced Type

Semester // Spring 2017

Density

Conferenece on Architecture

Density is this year’s AIA Conference on Architecture. The immersive three day event brings top architects, urban designers, and leading developers to collaborate and make a difference for future generations. The real goal of Density is to broaden industry professional’s perspectives and knowledge of a vertical city. With the finite space and a growing human population, creating higher and larger multifunctional buildings by combining residential, hotel, and retail functions. Attending Density creates opportunity to reveal new ideas and solutions combined with new technology and sustainable materials. Not only will attendees learn how to incorporate sustainable materials and plans into their current project, but connect each other to create change in the industry and society as a whole.

Instructor // Sean Bacon

Density


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Class // Design Process

Semester // Fall 2017

San Diego Airport

Instructor // Sean Bacon

Ad campaign for San Diego International Airport.

Founded in 1928, San Diego International Airport is the busiest single-runway commercial service airport in the nation. The airport wants to connect their many travelers to their variety of concessions with an ad campaign. I wanted to create an adverisement that could add to the traveler’s experience and be seen as a natural part of the environment. My campaign targets single travel enthusiasts ages 30-45. The San Diego airport offers many nonstop flights, my strategy was to connect a different concession with a nonstop destination. Creating a more in depth experience with the consumer. I paired each ad with a fun, aspirational phrase that would provide entertainment during the traveler’s journey. Texta Alt, a contemporary Sans Serif, was used due to its versatility in neutral compositions.

San Diego Airport


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Class // Branding & Packaging

Semester // Fall 2016

Paradise A spiked punch

Paradise Punch is a light, fruity, bubbly beverage sent from heaven. Women only make up 15 percent of craft beer consumers aged 21-32. Paradise Hard Soda created a product that is targeted towards young non-beer drinkers who enjoy living life to the fullest and who are not afraid to have too much fun. Paradise Hard Soda embodies neon signs, warm summer nights, and the energy of fun friends. To bring Paradise to life, I created a retro pattern paired with a radiant rainbow inspired color palette. The packaging design is inspired by retro patterns of the 70’s.

Instructor // Min Choi

Paradise


Typography

Identity

Swiftel Base

PUNCH

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Playlist CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Illustration Style


Differentiation The alcohol infused beverage space has experienced massive growth over the past several years. Alcohol infused beverages fill a large niche of consumers who want to enjoy a casual drink without the high calorie/ heavy taste of beer or the complexity and inconsistency of a cocktail. Naturally flavored, lightly essenced, but sweet enough to mask most of the alcohol flavor, Paradise Hard Soda seeks a different consumer than other products in the space. Similar to the craft beer “experience”, Paradise Hard Soda exists in the “experience” space. The experience of drinking Paradise Hard Soda enhances a positive mood, a desire to be swept away to somewhere flirty, fun, vibrant and tropical. This effervescent, tropical, escapist aesthetic is not one that currently exist in the Infused Beverage space but it is an aesthetic that heavily influences

and appeals to our target demographic. Moreover, it is ultimately an experience that anyone could enjoy and appreciate.


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Class // Advanced Type

Semester // Spring 2017

Morse Property Real Estate Brokerage

Millennials make up the largest group of home buyers. The traditional standard for selling real estate does not flow with current values, as modern day consumers value authenticity, transparency, and rely on personal reviews and experiences online. Morse Property is a real estate brokerage in San Diego looking to modernize real estate transactions and the client-agent relationship. Morse Property specializes in connecting and building relationships with real estate prospects that prioritize straight forward and honest services. The target demographic is affluent Millennials, ages 27-38, innovating in the tech industry, designers, etc. Study shows that Millennials are visual thinkers due to technology and constant immersion in social media. I chose to create a bold logo, to show security, inspired by modernism. Attracting Millennials requires a connection to the brand, capturing their attention, kindling their interests, gaining their convictions, fueling their desire, and being honest by asking for a (hopefully favorable) close on the product.

Instructor // Sean Bacon

Morse Property


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Class // Page Layout

Semester // Fall 2016

Instructor // Sean Bacon

Reb’elle Lifestlye Magazine Reb’elle is a lifestyle magazine for visionary women around the world to connect and express themselves with no judgement. The magazine publishes a new issue monthly. Each issue contains creative written and visual content submitted by our readers, advice on wild unexpected questions, a special edition sticker set, interviews with brilliant, unconventional women, and more. The audience picking up Reb’elle Magazine are young, alternative, imaginative, women ages 17-28. Not having a place to express yourself or not knowing if you are “normal” is something many young women deal with. Reb’elle’s mission is to stop the competition between women and to uplift and inspire one and another by sharing experiences, art, or stimulating words. I chose to design Rebelle’s covers by evoking a feeling or sensation through different textures/materials/ objects. The high contrast between feminine and edgy will attract those who can relate by seeing the beauty produced by such a mixture.

Reb’elle Magazine


Typography

Identity

Pitch ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Founders Grotesk ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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reb’elle


Differentiation We live in an online world. There is a huge demographic of young women that lurk the cyber world without a platform that targets to them. Magazines aimed towards women are dead. Reb’elle’s goal is to revive it. Body, sex and all inclusive positive, Reb’elle seeks an honest and fresh perspective about the modern experience including fashion, sex,politics and more. Reb’elle is a platform online as well as a monthly offline print version featuring highlighted content and eye catching design. Ultimately, it is a platform for people (focused on womxn) to share and connect. The magazine features user and community generated storytelling / experience content along with feature stories about lifestyle, non-conventional

starlettes and people of art, music, politics, sex work and the body positive community. Re’belle celebrates the fact that there is no “normal”, everyone is weird, so why be ashamed of it.


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Class // Design Process

Semester // Fall 2017

Wabi Matcha Organic Matcha Green Tea

Wabi means the aesthetic of quiet elegance. Wabi Matcha was challenged to create more than just an organic loose leaf tea, but to bring an authentic Chakai (a tea meeting) to everyday life. The refined earthy color palette enhances the minimalistic packaging. Simple, soft patterns add texture, but are enchanting to the eyes. The round forms used in the logo and pattern come from the shape of traditional Japanese tea ceremony’s tools, implements, and bowls. The hand painted elements are a tribute to the hand thrown tea bowls and hand carved tea scoops.

Instructor // Sean Bacon

Matcha Puppy


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Class // Advanced Type

Semester // Spring 2017

Pencake Stationery Company

Pencake Stationery is a lifestyle brand based in Los Angeles, California. The brand is inspired by positivity, imagination, and the power of friendship. Pancake offers stationery, gifts, and other things that will make your eyes say “CUTE!” You can find Pencake at specialty stores, boutiques, book stores, and online. Pencake’s target audience are fun, creative people, ages 17-28, who are apart of the online stationery community and feel empowered using a pen and paper. The bright illustrations and light hearted copy showcase Pencake’s mood and personality as a brand. I carefully picked a bright rainbow-like color palette that would evoke one’s mood and boost their desire to create. Inspired by a hand painted sign. Bowling Script was chosen for Pencake’s playful logo.

Instructor // Sean Bacon

Pencake Stationery


Typography Bowling Script A B C D EF G H IJ K L M N OP Q RST U V W X Y Z

abcdefghijklmnopqrstuvwxyz Helvetica

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Pattern

Identity


Creative Brief Goals: Build a lifestyle brand that can be integrated into the consumer’s daily life in fun and interesting ways. Authentic, active and engaging so consumer’s feel like they are part of a community. Pencake would have a store front/design studio but also distribute the product to specialty retailers while striving to keep products reasonably affordable for anyone who might want to enjoy it.

different such as a vegan chicken nugget on a skateboard.

Design

Differentiation

Fun, fashionable, cute, with emphasis on exceptional care and quality, design. Cohesive and engaging without taking itself too seriously (with a side of smiles). There is no design conflict with incorporating both the traditional and the esoteric. A character can be something traditional such as a Dandelion flower or something original and

both in design and how we engage with consumers will help Pencake stand out in a crowded space. Collaboration with other design studios for crossovers and special editions will be encouraged as well as collaboration with lifestyle brands that share Pencake’s values and aesthetics and are appreciated by the Pencake community.

Target Audience Engaged young professionals, often diligent, but who still realize its no fun to take life too seriously. The Pencake consumer would see no conflict in keeping out stylish and fun stationary in their black leatherbound portfolio.

Pencake would actively seek out opportunities to engage and support the community and attempt to actively incorporate user feedback. Consumers and the community would be invited to the to the Pencake design studio for special events with chances to engage with designers. It would be interesting if active community members were familiar enough with designers to appreciate that particular individuals work.


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Savannah Valdiviezo's graphic design portfolio  

My completed Portfolio from 2018

Savannah Valdiviezo's graphic design portfolio  

My completed Portfolio from 2018

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