Page 1

• 2019 MEDIA KIT •

STRATEGIC BRANDING OPPORTUNITIES / PRINT & DIGITAL


OUR BRAND THE GOOD ISSUE

Your city. Your magazine.

NOVEMBER/DECEMBER 2018

MAKE IT MERRY Sweet ideas &

moments to savor

Plus:

OUR 2018 HOLIDAY GIFT GUIDE ... and meet the

Vol. 29 No. 9 $5.95

NEW GUARD

savannahmagazine.com

SIX BIMONTHLY ISSUES: There’s no place like Savannah—and no one brings the city to life like Savannah magazine. Our mission is to celebrate the new and enduring voices of our city’s culture, commerce and creative community. Elegant and relevant. Authentic and fun. That’s your Savannah, and this is your magazine.

A Local Brand with Global Reach Print: With 10 issues a year under three different magazine titles, Savannah magazine, Savannah Homes and Southern Coastal Weddings offer countless ways to tailor your advertising. Email: Our free weekly newsletter reaches 7,700 opt-in subscribers.

SPRING 2018

THE GREAT INDOORS

SUMMER 2018

EASY BREEZY

Sit back & settle into summer

Inspired spaces & rooms that spring to life

F A L L / W ISNPTREI R 2 021081-81 9 NG

OPEN THE AIR GREAT Refined & rustic rooms INDOORS for fall Inspired spaces & rooms that spring to life

PLUS: THE 2018 BEST OF SAVANNAH HOMES

Love where you live PLUS:

A GUIDE TO THE 2018 BEST OF SAVANNAH’S BEST SAVANNAH NEIGHBORHOODS HOMES

THREE SAVANNAH HOMES ISSUES SPRING, SUMMER AND FALL/WINTER: Each one of our three dedicated Homes publications features

Web: Our website receives 21,000 page views per month with its shared content, searchable event calendar, resource guides and more.

29 YEARS SUPPORTING THE LOCAL ECONOMY

81 AWARDS FOR INNOVATION AND EXCELLENCE

Events: Interact with targeted demographics as a sponsor of our branded events, including Best of Savannah and issue launch release parties. Social Media: Across Instagram, Facebook and Twitter, our audience exceeds 44,000 people.

multiple home tours, as well as departments devoted to collections, gardens, antiques, makers, table settings and commercial design. Our readers also vote annually on the Best of Savannah Homes, naming the top home professionals in almost 70 categories.

2


2019 CALENDAR • MAR/APR •

• JAN/FEB •

THE FAMILY ISSUE Family-friendly food, style, art and fun

• M AY / J U N E •

THE STYLE ISSUE

THE FOOD ISSUE

> Best of Savannah and Best of Doctor ballots

Health: Hearing

Health: Vision

Advertising: Women in business* Chef/caterer profiles*

Fashion, personal style and creative expression of all kinds

Top chefs, restaurants and recipes

Health: Sports medicine Advertising: School profiles* Veterinarian/pet care profiles*

Advertising: Lawyer profiles* Space close: 3/15/19 Materials due: 3/22/19

Space close: 1/11/19 Materials due: 1/17/19

Space close: 11/16/18 Materials due: 11/23/18

• J U LY / A U G •

THE LIFE ON THE WATER ISSUE

• SEPT/OCT •

THE STYLE ISSUE

SEPTEMBER/OCTOBER 2018

the

Everything water and the great outdoors, back to school, plus our annual Wellness Guide Health: Wellness Supplement

THE BEST ISSUE featuring the Best of Savannah > reader’s choice ballot results

Fall fashion, shopping, personal style, plus the Best of Savannah party

of everything

MAKE IT MERRY Sweet ideas

Space close: 5/17/19 Materials due: 5/24/19

Space close: 7/19/19 Materials due: 7/26/19

• SPRING HOMES • SPRING 2018

BEST OF HOMES > Reader’s choice ballot results

THE GREAT INDOORS

Advertising: Best of Homes

Inspired spaces & rooms that spring to life

Advertising: Best of Savannah Best of Doctors

> our city’s up and coming leaders, selected by Savannah magazine

&

moments to savor

Plus:

OUR 2018 HOLIDAY GIFT GUIDE Vol. 29 No. 9 $5.95

Advertising: Doctor profiles* Health Professionals profiles* Dentist profiles* Back to school

THE GOOD ISSUE featuring The New Guard

NOVEMBER/DECEMBER 2018

Health: Best of Doctors

and Dermatology

• NOV/DEC •

THE GOOD ISSUE

... and meet the

NEW GUARD

SUMMER 2018

Space close: 9/20/19 Materials due: 9/27/19

Sit back & settle into summer

FALL/WINTER 2018-19

Advertising: Real estate profiles*

Refined & rustic rooms for fall

PLUS:

Love where you live A GUIDE TO SAVANNAH’S BEST NEIGHBORHOODS

* Indicates special advertorial sections

Space close: 4/12/19 Materials due: 4/19/19

REAL ESTATE MARKET FEATURE > Best of Homes ballot

OPEN AIR

THE 2018 BEST OF SAVANNAH HOMES

Space close: 2/8/19 Materials due: 2/15/19

Advertising: Lookbook + Gift guide Philanthropic giving profiles* Retirement living profiles*

• FA L L / W I N T E R H O M E S •

INSPIRED OUTDOOR LIVING Advertising: Ask the home experts*

Health: Plastic surgery

savannahmagazine.com

• SUMMER HOMES •

EASY BREEZY

Holiday traditions, great gifts and ways to give back, plus our New Guard party

Space close: 8/16/19 Materials due: 8/23/19

3


OUR CIRCULATION

Target the right consumers and let us bring your message home.

EVENT PARTICIPATION AND SPONSORSHIPS = 900

SUBSCRIBERS = 4,400 NEWSSTAND = 3,300 Sold at more than 200 outlets including boutiques, grocery stores, tourist centers, Savannah Visitor Center, Savannah/HHI International Airport, Hartsfield-Jackson Atlanta International Airport, as well as other retail outlets throughout Savannah.

Savannah magazine sponsors and/or supports many local events, including: • America’s Second Harvest Jewels and Jeans • American Traditions Competition

HOTEL AND RESORT DISTRIBUTION = 3,200

• A Town Get Down

Reaches the lucrative tourist market through in-room distribution at more than 10 resort and boutique hotels and many other upscale inns and B&Bs.

• Critz Tybee Run Fest

BUSINESS LEADERS = 2,000 Reaches CEOs, business owners, entrepreneurs and key decision-makers in the Savannah business arena.

WAITING ROOM DISTRIBUTION =700

• Downtown Design District Holiday Walk • Georgia Historical Society events • Historic Savannah Foundation events • Leukemia and Lymphoma Society’s Man and Woman of the Year

Placed at doctors’ and dentists’ offices, spas, salons and more throughout the city.

• Publix Savannah Women’s Half Marathon

VALUE-ADDED OPPORTUNITIES

• Savannah Jazz Festival

• Sponsorships, print partnerships and online opportunities • Sponsor a Savannah magazine event • Advertise on SavannahMagazine.com • Partner with us on a promotional giveaway • Sponsor our special distribution efforts

• Advertise in our Savannah magazine newsletter • Join us in charitable giving • Ask us about tip-ins, gatefolds, response cards, stickers and more

• Savannah Music Festival • Savannah Tour of Homes & Gardens • Susan G. Komen Race for the Cure • Telfair Museums events • Urban Hope events • Voice Festival

PRINT WITH US

Let us price out your next program or brochure. In addition to professional print services, we have access to expert writers, designers and an expanded circulation force.

• Ronald McDonald House Charities’ Wine, Women & Shoes and Beer, Guys & Cigars •

Other events associated with area nonprofits such as Safe Shelter, Rape Crisis, Senior Citizens Inc., March of Dimes and American Heart Association

AVERAGE READERSHIP PER ISSUE »

63,800

PASS ALONG READERSHIP »

4.4 READERS PER COPY

(National average is 3.25)

AVERAGE PRINT RUN PER ISSUE »

14,500

PAID DISTRIBUTION PER ISSUE »

8,100

4


OUR READERS Savannah magazine targets affluent, intelligent decision-makers who share a passion for the good life in the Coastal Empire. HOW MANY READERS?

63,800 of each issue of Savannah magazine (4.4 readers per copy) 56% keep magazine more than one month

WHO ARE THE READERS OF SAVANNAH MAGAZINE?

68% 32% 42% 95%

female male ages 35-54 attended college

OUR READERS HAVE MONEY AND SPEND MONEY! 79% 75% 57% 30% 95%

frequently purchase products or services from ads seen in Savannah magazine household income more than $75,000 household income more than $100,000 household income more than $150,000 own their own home (subscriber survey by Georgia Southern University) *From Circulation Verification Council Audit, 2016

ANNUAL INCOME

57% $100k +

18% 100k $ k5 7 $

20% $50k - $75k

73% College

1% less than $25k 5% $25k - $50k

GENDER

AGE

EDUCATION

22% Graduate School

42% 35 - 54 yrs.

42% 55 + yrs.

5% High School

OF OUR READERS FREQUENTLY PURCHASE PRODUCTS OR SERVICES FROM ADS SEEN IN SAVANNAH MAGAZINE

32% Male 68% Female

16% 18 - 34 yrs.

79% 57%

OF OUR READERS HAVE A HOUSEHOLD INCOME OF MORE THAN $100,000.

5


PURCHASE LOCATIONS SAVANNAH AREA Barnes and Noble Bay Camera Company Blends, a Coffee Boutique C. Blue CVS Stores 15 Locations Candler Hospital Gift Shop Chu’s 3 Locations Clyde’s 2 Locations Coffee Fox Davis Produce E. Shaver, Bookseller Enmark 6 Locations Emporium at Perry Lane Hotel Follett 2 Locations Food Lion 8 Locations Fresh Market Friendship Coffee Company The Gate Jones Red & White Kroger 8 Locations La Paperie Latitude 32° Lowcountry Wallcoverings & Design Lucky’s Market Memorial Health Gift Shop Merry Times Parker’s Market Paris Market and Brocante Publix 8 Locations Quick Stop

The Rat on Bull Salt Table 2 Locations Savannah Bee Company 3 Locations Savannah Market Savannah Secret Gardens Smith Brothers Butcher Shop St. Joseph’s Hospital Gift Shop Target 2 Locations Village Walk Pharmacy Visitors Center Gift Shops Walgreens 7 Locations Whole Foods Wilkes Dining Room

OTHER GEORGIA CITIES Barnes and Noble 17 Locations BiLo 2 Locations Books-A-Million 2 Locations Clifton Super CVS Stores 9 Locations Food World 2 Locations Harris Teeter Harvey’s 2 Locations Publix 5 Locations Kroger 9 Locations Piggly Wiggly Target

BEYOND GEORGIA Barnes and Noble 14 Locations BiLo 5 Locations Chicago City News Chicago Main Newstand CVS Stores 5 Locations Food Lion 5 Locations Harris Teeter 2 Locations Kroger 2 Locations Piggly Wiggly 2 Locations Publix 13 Locations RT’s Market Target Walgreens 20 Locations

6


OUR SPECS 2019 Full Page

ADVERTISEMENT

WIDTH DEPTH

two page spread (full bleed)*

18.25”

11.125”

full page bleed*

9.25”

11.125”

full page

7.75”

9.625”

one-half page horizontal

7.75”

4.6875”

one-half page vertical

3.75”

9.625”

one-fourth page

3.75”

4.6875”

AD SUBMISSIONS Preferred format for camera-ready ad submission is a PDF. Files must be CMYK, have a resolution of 300 dpi or higher, and must have all fonts embedded. PDF documents created using the “PDF/X-1a” is strongly recommended. For bleed ads, please do not include any crop marks.

Full Page Bleed

Although we do our best to ensure color accuracy, Savannah magazine is not responsible for incorrect output of color or the color correcting of ads if a color-match proof is not provided.

FILE TRANSFER

TRIM/BLEED SIZE

EMAIL: Ads can be submitted via e-mail to the following address: ads@savannahmagazine.com.

Magazine trim size is 9” x 10.875”. Full-page bleed size is 9.25” x 11.125”. When creating full-page bleed ads, please do not use any crop or registration marks. Ads submitted without sufficient bleed area will be reduced to fit live area.

Please use the client name in the subject line and alert your account executive when the file has been emailed.

Double Page Spread Bleed

FILE TRANSFER WEBSITES: When using a file Live area is 8.5” x 10.375.” We highly recommend that all important information (i.e. text) is kept within the live area. If text or other important information is outside the live area, we are not responsible if it is left out.

CREATIVE SERVICES Savannah magazine’s art department will provide professional and creative ad design to display advertisers at no cost. Photo images must be at least 300 dpi. We accept the following formats: .tif, .eps and .jpg. Images from the Web or embedded in a Word document will not be accepted.

transfer website (such as Dropbox or Hightail) to submit ads, a low-res pdf proof will be provided to the client to ensure that the correct file is placed in the magazine. Send DropBox files to editor@savannahmagazine.com. Please make the file public so that if shared amongst our team, access will be automatically granted.

1/2 V

1/2 V

1/4

1/4

For additional questions, please call 912.652.0292.

1/2 H

8


ONLINE CONTENT 240,000+

Total page views annually

Desktop size

970 x 250

20k+

Tablet size

Website views per month

728 x 90

55%

Desktop/Tablet visitors

Phone size

300 x 50

45%

Mobile visitors

Rates Premier Display Ad (Leaderboard)

Position 2, 3, 4 Display Ads (Same size as above, lower sequentially on page)

Sponsored Post

(on SavannahMagazine.com)

970 x 250 px 728 x 90 px 300 x 50 px

$300/month

970 x 250 px 728 x 90 px 300 x 50 px

$150/month

300 px wide (Home page) 1,200 px wide (Post)

$995 (open ended)

Enhanced Calendar Post (on calendar page of SavannahMagazine.com)

*All prices are base prices and are subject to change.

$450

9


NEWSLETTER CONTENT NEWSLETTER

7.7k+ Newsletter Recipients

WEEKLY EVENTS NEWSLETTER

• Sponsored newsletter: $995 (600 x 1,000 pixels, 72 dpi, with the option to be camera-ready or built in-house, 100 characters of pre-header text) • Display ad on weekly newsletter: $200 (640x166, 72 dpi, with the option to be camera-ready or built in-house) • Basic sponsored calendar listing: $400 • Enhanced sponsored calendar listing: $650 (with 600x image plus text)

Ad Space 640x166

Once a week, Savannah magazine delivers an editorial-focused newsletter introducing content, events and more. With up to three ad space opportunities, our advertisers can deliver their message directly to the reader’s inbox. All materials must be submitted seven business days prior to publish date. BANNER AD » $200

SPONSORED NEWSLETTERS

Image 600x1,000

Deliver your unique advertising message in our sponsored newsletter with custom imagery and text. All materials must be submitted seven business days prior to publish date. For instructions on sending production-ready files, contact your account executive. SPONSORED NEWSLETTER » $995

10


SOCIAL MEDIA SOCIAL MEDIA • Boosted Sponsored Facebook post: $400 • Boosted Sponsored Instagram post: $400 14.4K

As one of the fastest growing industries in the world, social media is an opportunity you can’t afford to miss. Now, you have the ability to partner with Savannah magazine and our flood of digital readership.

16k+ Instagram Followers

All Facebook branded content posts must be with businesses who have verified Facebook pages.

You have the opportunity to include a custom

15.8k+ Twitter Followers

15k+ Facebook Followers

message, photo, or a unique link to drive

»

traffic to your online content. 1,729

11


EDITING GUIDE* HEDS & DEKS No end punctuation. DEK should be 25 words or fewer. LOW COUNTRY, LOWCOUNTRY OR LOW COUNTRY? Unless stipulated by the title of a company, the Lowcountry (capitalized and all one word) is the region from Bluffton, South Carolina up to the southern portions of North Carolina. The city of Savannah is actually not within the Lowcountry. However, some homes in Savannah are built in the Lowcountry vernacular style. And, we eat Lowcountry Boil. AND Use “and” in complete sentences, but it’s ok to use “&” or “+” in the title of a store or brand if that’s how the brand prefers. Example: Jen and Jane had appointments for styling and blowouts at Hustle & Blow Dry Bar. Next, they went to Moss + Oak Eatery. SPACES Only use one space after punctuation. CAPITALIZATION Words should only be capitalized if it’s the first word in a sentence or if it’s a proper name. Never capitalize all letters in a word unless it’s an acronym or an abbreviation, like U.S.A. Example: She went to The Grey for dinner. NUMBERS Spell out numbers under 10, UNLESS the number is an age or measurement. Example: He ate two pies. Luckily, he did not eat 12 of them. DATES When giving a range of dates, abbreviate the month (per below) and separate with a hyphen like this: Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Example: Jan.5-12, 2018 OR April 28-May 5. COMMAS Don’t use the Oxford comma (serial comma) unless necessary for clarity. Example: The recipe calls for corn, rice, beans and potatoes. STREETS Abbreviate St., Ave. and Blvd., but not Road, Drive, Parkway, Highway … as long as is it preceded by a street number. East and west are E. and W. when listed in addresses.

* Refer to AP Style.

PHONE NUMBERS All phone numbers should include area code, even 912. Separate with periods: 912.555.5555 WEBSITES Every letter is always lowercase. Example: savannahmagazine.com OR theparismarket.com DOCTORS Use M.D. Instead of Dr. So, instead of writing Dr. Charles Harris, it’s Charles Harris, M.D. NAMES If names listed have titles in them such as M.D., use semi-colons to separate names as follows: From left: First Last, M.D.; First Last, Ph.D.; and First Last, M.D. PHOTO CAPTIONS When listing names of large groups of people pictured, write From left: First Last, First Last and First Last. OR Back, from left: First Last, First Last and First Last. TITLES (AN EXCEPTION TO AP STYLE): Titles of books, magazines, movies and newspapers should be italicized. Titles of shorter works like poems and songs should go in quotes. So, Savannah magazine and The Godfather but “The Star-Spangled Banner.” M-DASH As per AP, M-dashes (the only dash we use) should have a space before and after like this: “In 2018, after many months of renovation, the restaurant finally opened — everyone involved breathed a sigh of relief — to rave reviews.” HYPHENATED (COMPOUND) MODIFIERS Adverbs with –ly never get hyphens. No hyphens with more, less, most or least. Example, “That show was the least watched sitcom on NBC last season” but “I was 18 when I got my first full-time job.” ABBREVIATIONS AND ACRONYMS First use of a term in every article should be spelled out, including Savannah College of Art and Design. Second use can be SCAD. Note: only signal the abbreviation or acronym in parentheses after the first use of the name if it’s a term unfamiliar to our readership or one we haven’t used much.

12

Profile for Savannah Magazine

Savannah magazine Media Kit 2019  

Savannah magazine Media Kit 2019  

Advertisement