rebel groups, as well, but we don’t guarantee success with those. Anyway, this is part of the fun!
T+L: Ten years ago you were known more for your TV show, Man vs. Wild, than your involvement in international conflict tourism. Why did you decide to make the change?
what we consider to be a truly authentic, off the grid travel experience. I’ve been lucky enough to live on an island in Wales with no electricity, and adjust to that... self sufficiency is a worthy goal for everyone.
T+L: What kind of clientele do you attract?
BG: Although it would seem counterintuitive, the BG: Well, it wasn’t because majority of our clients are I believed I won out over retired or over the age of 50 nature, that’s for sure (laughs). (Knowledge@Wharton 2010). I think it was because people Although most travelers are kept asking me how they older these days, I think there could have the same kinds of Bear Grylls, once known for his unis something in particular adventures I was having on abashed consumption of creepy crawlies that attracts this demographic TV. I realized then that there on TV, has come a long way - opening up to Uncivil Travel. They was a huge market being left a cutting edge travel company remember a time when travel untouched. They wouldn’t was really an adventure, and having this sense of exhilaration even have to eat the elephant every step of the way could and freedom when I reached dung, like I once did – just feel carry a surprise. The younger the summit... I wanted to make like they’re having an experience set just doesn’t go for that much nobody else could have a travel company that could any more: they take pleasure (Lindbergh 2009). I’ve also been recapture that. in planning and must have lucky enough to involve my two absolute control over every T+L: So why not make the grown sons as Uncivil guides piece of their vacation. Plus, the surviving tough situations has tours about remote places younger travelers can’t seem to become somewhat of a family such as uninhabited islands live without their RAM implants in Indonesia, or Antarctica? business. – the older ones are OK with us BG: Simply put, the technology confiscating them for a week or T+L: Why do you think your available these days makes it two. harder for these trips are so popular? BG: Well, when I first climbed places to truly “We once had a woman throw down Mt. Everest, I was only 23 years be considered her weapon in the middle of a firefight old. Back then, way back in 1998, remote. After with in Tajikistan...we had to run in and climbing Everest was still an all, unusual thing to do. It was more climate change cover her with our flak jackets” difficult, as well: no oxygenated, a c c e l e r a t i n g , insulated camps, no train tracks real estate in to carry gear. Today it looks like northern Canada and the edges T+L: What about nationality? Times Square. I think that many of Antartica is becoming very B.G.: This is a tricky one. For years, people are looking for places popular for vacation homes. everyone had been predicting that are still on the frontier, Nearly all of the amenities we’re that the majority of travelers and rightly struggling to do so used to finding in cities are now in BRIC countries would take (Lindbergh 2009). I remember available there. We’re selling over the market (Knowledge@
4 Travel + Leisure
Final Project for "Predicting the Futures" Katy Saulpaugh Spring 2011 Prof. Nelson