Fo c u s o n Ty r e x p o A f r i c a
– FUTURE HANGS IN THE BALANCE The poor level of support for this year’s Tyrexpo Africa on the part of local industry begs the question, ‘how much value is this bi-ennial show being seen to provide’. With the sixth instalment of the Tyrexpo Africa series now behind us, debate over the merits and objectives of the show for our market is ongoing with some questioning the validity and effectiveness of the event and others further suggesting that the investment does not justify the end result.
Of rising concern for the local sector is the increasing presence of unknown Chinese traders at the show, all hoping to ply their trade to a market that is already being dubbed as a dumping ground for streams of poor quality brands from other parts of the world and China in particular. Chinese traders are seen as a serious risk as they often cannot provide that essential after-sales service that industry and the South African consumer, has come to expect of premium brands. In their defence, show organisers, Singex, a Singapore based company that is also the host of Tyrexpo Asia, Tyrexpo India and Tyrexpo UK, claims to have taken the industry’s concerns to heart by limiting the number of Chinese trader exhibits this time around. Moreover the organisers say that in a bid to ignite interest in the show and generate additional traffic, they brought something extra into the mix this year, with the inclusion of a number of value-add services such as the
Published on Jun 1, 2016