Page 28


Industry News

A new South African horizon for Van den Ban

Having successfully exhibited at Tyrexpo Africa

and an annual sales performance of 6 million

and with the fantastic Novex Super Speed

2016 in Johannesburg in March where the

tyres, VDB are a multi-brand distributor offering

A2 pattern we cover the high end of the PCR

company took their very first venture into

an extremely wide and extensive range of major


the South African tyre market. Netherlands

and quality brands covering the passenger car,

based Van Den Ban Autobanden B.V. (VDB)

high performance, winter, all season, 4x4/SUV,

Finally, in keeping with VDB’s ongoing

are confident of expanding their impressive

light truck, trailer, caravan and truck tyre market

commitment to consistently responding to

company profile throughout South Africa and in

sectors. VDB is also covering a complete range

new market developments around the world

due course the entire African Continent.

of economy and budget brands. In the economy

as a unique ‘Total Tyre Supplier’. The company

range VDB is distributing in a lot of European

will be introducing a new private label brand in

SA Treads spoke exclusively with Cyril Versteeg,

countries brands including Federal, Silverstone

the budget segment at the Reifen Show which

VDB’s Commercial Manager who states that

and Sava whilst in the budget segment VDB has

incorporates summer, winter and all-season

as one of the leading and most successful

a very extensive range, including brands such

tyres in a total of almost 200 size options.

tyre wholesalers in Europe the company has

as Hifly and Gripmax (4x4/SUV) which have

now started to focus on Southern Africa.

created a lot of popularity throughout Europe.

Cyril adds, “Following the show we are now

Cyril Versteeg concludes: “We are proud of the fact that we cover two segments with

in advanced negotiations with various South

Also a private label called Novex (produced by

our private labels; Novex in the premium

African companies and our long term objective

Maxxis) belongs to the assortment of VDB. The

budget segment/mid segment and our new

is to appoint distributors throughout the entire

Novex brand is VDB’s flagship brand and was

private label in the budget segment therefore

African tyre market.”

exhibited at Tyrexpo Africa 2016. It incorporates

underlining our commitment as ‘your Total

a very comprehensive range of over 200 size

Tyre Supplier!”

Strongly supported by a state-of-the-art,

options including 101 summer in 5 patterns,

technologically advanced tyre distribution

57 winter and 54 all-season patterns in both

For further information on the complete VDB

centre in Hellevoetsluis, near Rotterdam and with

passenger and light truck sectors. Cyril confirms

product portfolio and services visit www.

a continuous stock of around 1.5 million tyres

that our dealer network in Europe is growing

SA Treads June 2016  
SA Treads June 2016  

SA Treads quarterly magazine for the tyre industry in South Africa