Page 1

Somos mas que una empresa de formaciรณn con mas de 5 aNos de experiencia

met dologia 18/19

Lo que nos diferencia

www.satidiomas.com 1


www.satidiomas.com 2

.

nuestra metodologIa: nos hace distintos


01

02. Aumento del vocabulario Es necesario que nuestros alumnos sepan exactamente qué quieren decir en cada momento, por ello les planteamos actividades en las que les resulte útil el uso y adquisición de palabras que ayuden a transmitir sus opiniones. Lo hacemos de dos formas: durante el periodo de clase tenemos una batería de dinámicas a través de las cuales y con la ayuda de nuestros profesores conseguimos poner en marcha en el tiempo que pasan los alumnos dentro de clase y fuera de clase.

04

Es el objetivo principal de nuestros alumnos y nosotros le damos prioridad en nuestro marco metodológico por lo tanto en todas las sesiones que impartimos tenemos como objetivo principal el aumentar la confianza de nuestros alumnos a la hora de expresarse en el segundo idioma. Lo hacemos a través de sesiones dirigidas y basadas en el entorno de nuestros alumnos, haciendo hincapié en los temas que más complicados les resulta de resolver.

03. Corrección gramatical

Siempre es importante exponer a nuestros alumnos a las directivas lingüísticas del segundo idioma. Esto facilita la flexibilización del idioma al gusto de nuestros alumnos. Lo hacemos a través de la preparación de exposiciones orales y ensayos escritos que ayudan a nuestros alumnos a identificar las estructuras más efectivas y útiles para ellos.

04. Comprensión activa

03

02

01. Fluidez comunicativa

www.satidiomas.com

Consiste en apuntalar uno de los elementos comunicativas más importantes y ese es el de interactuar con precisión ante cualquier situación. Lo hacemos exponiendo a nuestros alumnos a situaciones en las que se podrían encontrar en su día día gracias a uso de simulaciones y juegos de rol relacionados y orientados.

3


www.satidiomas.com 4

Herramientas que utilizamos


06

Unit

Creative Business www.satidiomas.com

5


06

Unit A Discussion

Read and answer the questions below: What is creative business? How important is creativity in business? Who are the great inventors/innovators in business of our time? Look at the pictures below. Which of the following companies are the best examples of the 21st century’s creative and innovative businesses? Why?

www.satidiomas.com

6


06

Unit

borrowed expanded run lent acquired grown

merged ingenuity purchases worth founded

Did you know that UPS was (1) _________ by two teenagers with one bicycle and $100 (2) ________ from a friend? The date was August 28, 1907 and the two kids were 18-year-old Claude Ryan and 19-year-old Jim Casey. The two had one bike between them and $100 (3) _______ by a friend to found the “American Messenger Company” in Seattle, Washington. The company was initially (4) _________ in a hotel basement at Second Avenue and Main Street in Seattle.

At that time, most people didn’t own phones, so sending telegrams was a frequent thing. In the beginning, they hand-delivered these telegrams, but eventually (5) _________ into transporting pretty much anything that could be transported on a bicycle or on foot. After a few years, Casey and Ryan’s company was (6) ________ with rival Merchant’s Parcel Delivery taking the latter’s name. In the process, they (7) __________ a few motorcycles and delivery cars their first car being a Ford Model T. At this time, more and more people had telephones so Casey and Ryan switched to working with retail stores to deliver customers’ (8) ________ to their homes. By the time Casey retired from UPS in 1962, the company had (9) _______ to operating in 31 U.S. states with annual sales around 550 million dollars and about 22,000 workers. Fast forward to 2010, the company which Casey and Ryan started so humbly is now (10) ________ approximately 50 billion dollars. It employs just under half a million workers in 200 countries; delivering over 3.8 billion packages and documents a year. Amazing what $100, some elbow grease, and a bit of (11) _________ can do.

www.satidiomas.com

Adapted from TodayIfoundout.com.

7


C Language in use

06

Unit

Fill in the gaps with the verbs in the brackets using the right form (Present Simple active/passive or Past Simple active/passive)

The origins of Facebook have been in dispute since the week a 19-year-old Mark Zuckerberg (1) _______ (launch) the site as a Harvard sophomore on February 4, 2004. Then called "thefacebook.com," the site was an instant success. Now, six years later, the site has become one of the biggest web sites in the world and (2) ________ (visit) by 400 million people a month. The controversy surrounding Facebook (3) ________ (begin) Answer these questions and share your ideas with quickly. In 2004, a week after the site (4) _________ the class. (launch), Mark (5) ________ (accuse) by three Harvard seniors of having stolen the idea from Do you know the origins of a business that has them. Consequently, Mark and Facebook (6) ________ (sue) become successful? for theft and fraud by the Harvard seniors, Cameron and Do you know any business in your country that has Tyler Winklevoss. After years of constant battle, the had very humble beginnings and is now a large parties (7) ________ (agree) to settle. After Facebook company? (8) _______ (announce) the settlement, but before the What creative business would you start up in your settlement (9) ________ (finalize), lawyers for the Winklevosses suggested that the hard drive from Mark country? Zuckerberg's computer at Harvard might contain evidence Passive voice of Mark's fraud. Specifically, they suggested that the When we use a verb in active voice we express what the hard drive (10) _________ (include) some damning instant subject does, while when we use it in passive voice, we say what happens to the subject: messages and emails. The judge in the case (11) _______ Present Simple (refuse) to look at the hard drive and instead passed the Passive: Am/is/are + watched/visited/told case over to another judge who (12) _______ (approve) the The Louvre is visited by millions of people every year. settlement. Past Simple Now facebook (13) _________ (use) by 900 million people Passive: Was/were + watched/visited/told Skype was bought by Microsoft for $8.5billion daily. www.satidiomas.com 8


06

Unit D Writing

Type the email address carefully

Dear sir/madam- If you don´t know the name of the person. Dear Mr/Ms Smith- I you do State the purpose of your email. I´m writing to inform/complain/enquire

a.

Yours sincerely- if you know the name of the person. Your faithfully-if you don´t. Kind regards/ Best wishes-normally used in emails.

www.satidiomas.com

Closing your email: I look forward to +ing/Thank you for taking the time to/I attach myCV/You can contact me at/If you have any problems or If you have any problems or If you need more information…do not hesitate to contact me/us.

9


06

Unit D Writing

b.

We regret to inform you/ We are delighted to tell you /We are delighted to tell you/ I am writing to confirm/ Further to our telephone conversation‌..

Your sincerely-If you know the name of the person. Yours faithfully-if you don´t. Kind regards/best wishes-normally used in emails.

www.satidiomas.com

10


06

Unit D Writing

1. Take a look at the notes that a secretary (Kelly Parker) of ChocoMSG took during her company meeting. She was asked to send e-mails to their potential clients in France and Spain giving information about the product the company offers. Write the e-mail using her notes. Use the passive voice whenever necessary.

Client: Carrefour (France & Spain)  Jose.perez@carrefour.es  Xavier.Morel@carrefour.fr

Purpose: sell ChocoMSG Company Name: ChocoMSG (UK) –  seeking to expand internationally  Has existed in the UK since 1990 (has 3 factories in UK & 1,000 staff)  Huge success in UK

Info about ChocoMSG: Chocolate bar that conveys personalized messages. MISS YOU! YOU ARE THE BEST! HAVE A SAFE TRIP!  Offer to dispatch free samples. Address?  Send pictures of chocolate bars with personalized messages Our phone: +447756987412 Our e-mail: info@chocomsg.co.uk

www.satidiomas.com

11


06

Unit D Writing

2. Now exchange the e-mails that you have written with your partners and reply to the e-mail you got.

www.satidiomas.com

12


06

Unit E Reading

Read and discuss the following ideas about how to promote your new business. Each student should read one extract and then tell his/her partners about what he/she has read. Then discuss with the group the following questions: Which for a Which start

ideas do you think can be really useful start-up? Why? ones would you apply if you were to a business? Why?

What can a simple note delivered by mail do for your business? A thank you is a personal reminder card. It's the highest form of customer appreciation. A thank you note tells your client that you value them as a person, not just as a source of income. This simple gesture is definitely more effective than a phone call. Why? We live in a world where many people are overwhelmed with a glut of technology. The art of the handwritten note seems lost in the wires of our high-tech society. When you send a thank you card or note you are saying, "Wow, you are so important to me!" The thank you card will set you apart from the crowd seeking your client's business.

www.satidiomas.com

13


06

Unit E Reading

Blogs are great opportunities to not only extend your digital marketing strategy by creating a whole range of long-tail keywords. They're also a good chance to show off your skills and expertise while building trust. Keep your blog regularly updated with quality content and both Google and web visitors will love you for it.

Cold calling is one of the ways to market your new business. A cold call is a telephone call or visit made to someone who you do not know or not expecting to be contacted, often in order to sell something. Start each day by following up new leads or making several cold calls. It's always good to keep your marketing on track by looking into any new opportunities that might come your way.

www.satidiomas.com

14


06

Unit E Reading

During the first quarter of 2010, Twitter had over 106 Offer some free goodies. Demonstrate the use of your million accounts. It received more than 3 billion daily service, let your prospective clients try your product, requests, generated by 180 million unique visitors. 75% give out free samples or coupons and offer free downloads came from outside Twitter (you don’t need an account to from your website. Make a quiz, give away promotional use it) and it averaged 55 million tweets in a 24-hour gifts which carry your business name and web-address. period. Their search engine reviewed 600 million daily These activities are even more powerful if you can get queries. your prospects’ contact details (e.g. make them sign up Based on these numbers, there are clearly many to receive a free download, fill in a quiz card to opportunities that can be harnessed. First and foremost, receive a gift or free sample). Twitter should be seen as a communications tool. Companies should be integrating the Twitter channel into their daily PR, communications and marketing practices. Twitter must be seen as just another piece in the overall information machine. It should never be managed as a separate entity. www.satidiomas.com 15


06

Unit f.Listening

6.1.1-4 Listen to A-D extracts describing different types of creative businesses and complete the boxes below.

Listening A Company name:………………………

Listening B Company name:………………………

Listening C Company name:………………………

Listening D Company name:………………………

Location:………………………… Service:…………………………...

Location:………………………… Service:…………………………...

Location:………………………… Service:…………………………...

Location:………………………… Service:…………………………...

Brand represented:……………...

Brand represented:……………...

Brand represented:……………...

Brand represented:……………...

Founded in:………………………

Founded in:………………………

Founded in:………………………

Founded in:………………………

www.satidiomas.com

16


06

Unit f.Listening

2. 6.2 Listen to what the speaker suggests as creative ideas for your business and fill in the gaps in the sentences below with the words/phrases used in the audio. Think of other words that can be used with the ones you have learned in the previous exercise: •There are plenty of people who don’t want to go through the trouble of _____ _____ ____ _____ _____ on eBay, Amazon, Craigslist or local online classifieds. •If you have an________ with a website that allows you to post items for sale, you can _________ a valuable service. •You can even ______ _______ _______for your clients (for an extra _______). •If you have a little cash or a small business credit card, you can purchase portable toilets that can be_______ ________. •One of the coolest businesses I saw while at college in Syracuse, NY ______ ______ by a couple of people offering _______ _______ large cookies to dorms late at night. •Many _________ ________ close by midnight, and you can improve the service by offering to deliver from 10 pm to 3 am. •If you have a talent for _______, you can start a business helping others put together scrapbooks. •It is also possible ____ _______ _____ _________ as a digital scrapbooker. •This is becoming increasingly popular, but many people don’t have the time or know-how ______ _______ _________ these scrapbooks, even using the online resources that are available to help with digital scrapbooking.

to provide to deliver to ship to start www.satidiomas.com

17


www.satidiomas.com

18

Nuestra metodología y herramientas  
Nuestra metodología y herramientas  
Advertisement