FLIEPAPER Don Flood
Celebrity photographer and designer Don Flood launched his first collection of FLIEPAPER, art photography wallcoverings produced by Astek Wallcoverings, in late 2014, and followed that with the Palm Springs collection earlier this year. The designs have appeared in environments as varied as a high-end cafĂŠ in Santa Monica to a private elevator in a Redondo Beach luxury home. Now Flood is debuting his newest line, called BIGS, in Booth 2560 at ICFF beginning on May 14. Taking inspiration from the single-image wallcoverings of 1960s and 1970s interiors, Flood devised a proprietary process for shooting the subject in ultra high resolution and at very close range, then having them printed on a variety of wallcovering materials, including mylar. The results lend themselves to nearly any interior application, from residential living rooms, dining rooms and bedrooms to commercial environments such as restaurants, office lobbies, and hotel public areas. Among the images in the BIGS collection are amethysts, minerals, crystals, sea coral, abalone, roses, sunflowers and butterflies. "We are very excited by what Don has created in BIGS," said Aaron Kirsch, founder and CEO of Astek. "FLIEPAPER has proven popular with retail customers as well as interior designers, art directors and architects because of its innovative use of highly artistic, high resolution images of beautiful things combined with the practical applications allowed by the material itself. We love partnering with Don, and we think BIGS will prove highly successful with both the residential and commercial marketplace."
FLIEPAPER is a wallcovering collection from celebrity photographer Don Flood manufactured by Astek Wallcovering. Graphic and sophisticated, each FLIEPAPER design is a textural symphony of color and design with an emphasis on scale. Designs range from immense florals and bold textures to quirky, unexpected found objects. Flood's bold and novel use of photographic motifs makes for an exciting and inspired accent or feature to any space. FliePaper.com p .
XL XI I I
photo courtesy of FLIEPAPER
"When single image installations were in vogue some decades ago, the subject matter was usually a sunset or treescape, and the resolution was incredibly low," notes Flood. "Inspired by an interiors shot I came across from the late '60's, I began to experiment with various images at extremely high resolution. Given the printing technology and materials available to us today, BIGS became a reality very quickly. I am excited to debut BIGS at ICFF and show the marketplace how beautifully a high-resolution, single-image wallcovering transforms a space."
S AT ELLITE -M AG .CO M
Transmitting distinctive men's culture